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+ <TITLE> [Mageia-discuss] Mageia logo proposals and selection
+ </TITLE>
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+ <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
+ <B>Graham Lauder</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010141218.05477.yorick_%40openoffice.org%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">yorick_ at openoffice.org
+ </A><BR>
+ <I>Thu Oct 14 01:18:05 CEST 2010</I>
+ <P><UL>
+
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+<!--beginarticle-->
+<PRE>On Thursday 14 Oct 2010 06:39:32 Wolfgang Bornath wrote:
+&gt;<i> 2010/10/13 Marc Par&#233; &lt;<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">marc at marcpare.com</A>&gt;:
+</I>&gt;<i> &gt; I think Graham is trying to voice (I agree with him at this point) is
+</I>&gt;<i> &gt; that the marketing/communications committee is working through steps
+</I>&gt;<i> &gt; that lead to branding suggestions. We are almost done with the
+</I>&gt;<i> &gt; groundwork and holding off a bit would help us in completing and
+</I>&gt;<i> &gt; presenting our suggestions.
+</I>&gt;<i>
+</I>&gt;<i> As I wrote I do agree as well.
+</I>&gt;<i>
+</I>&gt;<i> &gt; This is not a case of branding a targeted group at this point but the
+</I>&gt;<i> &gt; overall flavour of the Mageia brand.
+</I>&gt;<i>
+</I>&gt;<i> Uh, sorry, I thought he wrote &quot;identifying target markets&quot;, may be I
+</I>&gt;<i> did not read it right? I am not talking about the time when this will
+</I>&gt;<i> be done but rather voice another warning about being too restrictive
+</I>&gt;<i> while doing that &quot;indentifying target markets&quot;, whenever that will be.
+</I>&gt;<i> I still remember the previous discussion about such restrictive
+</I>&gt;<i> targets as &quot;young couples&quot; and the like, basing the procedure on
+</I>&gt;<i> demographic statistics of certain parts of the world.
+</I>
+
+Ack and I swore I wasn't going to get into this discussion again because it's
+like talking to a brick wall and actually you proved my point about target
+markets by suggesting the vast and incalculable differences between Germany
+and the rest of the OECD.
+
+However, you still stubbornly hold to the view that somehow, by a piece of
+grand magic that nobody else in the business world has ever managed to do,
+unless they are a monopoly, we can come up with something that suits everyone
+in the world of all ages. Tell us what that secret is because you'll be able
+to sell it for millions. Usually the people who say this are in reality saying
+&quot;Everybody in MY demographic&quot;
+
+The reality is: We are going into a saturated market, there are hundreds of
+distros out there, the successful ones have identified their target markets
+and branded to that market, The major competitor works effectively in a
+Monopolistic atmosphere while still spending $US500 million annually on
+marketing and you think they don't target markets!
+
+We have been working on publishing the Core Values over the past week or so,
+that immediately defines a market in and of itself.
+
+The families market suggestion was one that came to me because of personal
+experience in my business in that my most successful instances of selling
+linux have (after studying results) been in a family environment where the
+small network support model was functioning.
+
+Now in my market then the target would be the Mothers, in Germany, according
+to your analysis, the Fathers, in each of these markets the upshot of success
+is 2.4 users, or possibly more if you count 3 generations (Or whatever your
+average family size wherever you are) and an instant local support network
+(MS's greatest strength).
+
+The point is the suggestion was made giving due consideration to a pile of
+factors including maintaining user base, aka: Brand Loyalty (Kevin Roberts, of
+Saatchis calls 'Building Love Brands' and he often cites Apple as an
+example).
+
+Now does that mean we are restricting the market, of course not. Apple's
+target is young, high disposable income, singles. To me that's obvious and I
+could prove that, but I was told that &quot;Apple Targets everyone&quot; ???? naturally
+by someone in that demographic.
+
+Marketing is not witchcraft or voodoo, it's a science and an art form.
+
+We need to get on with it and no matter what there is an absolute given:
+
+&quot;You cannot please all of the people all of the time&quot;
+
+
+Really, at this point we have a lot of work to do before we define or even
+identify our target market. When we get to that point any realistic positive
+alternatives will be well received.
+
+Cheers
+GL
+</PRE>
+
+
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+ <LINK REL="Index" HREF="index.html" >
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+ <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
+ <B>Tux99</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C461.4cb65a49%40mageia.linuxtech.net%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">tux99-mga at uridium.org
+ </A><BR>
+ <I>Thu Oct 14 03:18:02 CEST 2010</I>
+ <P><UL>
+ <LI>Previous message: <A HREF="002372.html">[Mageia-discuss] Mageia logo proposals and selection
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+<!--beginarticle-->
+<PRE>
+
+I'm with wobo and Margot here, I fear this 'targeting' will simply result
+in restricting our potential user-base (i.e. rather than attracting more
+users it will turn off many users).
+
+--
+Mageia ML Forum Gateway: <A HREF="http://mageia.linuxtech.net/forum/">http://mageia.linuxtech.net/forum/</A>
+</PRE>
+
+
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+ <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
+ <B>Graham Lauder</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010141537.29447.yorick_%40openoffice.org%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">yorick_ at openoffice.org
+ </A><BR>
+ <I>Thu Oct 14 04:37:29 CEST 2010</I>
+ <P><UL>
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+<PRE>On Thursday 14 Oct 2010 14:18:02 Tux99 wrote:
+&gt;<i> I'm with wobo and Margot here, I fear this 'targeting' will simply result
+</I>&gt;<i> in restricting our potential user-base (i.e. rather than attracting more
+</I>&gt;<i> users it will turn off many users).
+</I>
+It is a well known fact, that you cannot be all things to all people, to try
+to do that would end up being everything to noone. I would prefer to be the
+best we can be to those who grow to love the brand.
+
+All linux distributions at the moment have a less than 1.5% of the total
+market, however in the area where they have targeted a particular user set,
+Webservers, the market penetration is somewhere around the 65% mark.
+
+That's the difference. In these days of online build services there is
+arguably no reason that we could not create different package sets on
+different media for different markets and completely different branding for
+each set.
+
+How many users does Mandriva have worldwide, compare that to the number of
+computer users and you will see that the &quot;one size fits all&quot; does not equal
+significant market share.
+
+OpenOffice.org user base is estimated to be around 100 million, the vast
+majority (around 90%) on an MS platform even though linux distros get it by
+default. OOo is targeted at office productivity people for obvious reasons,
+it's branding, colour design (Blue engenders a feeling of reliability and
+efficiency) is aimed at that market group. The Logo design is aimed at a 30
+to 45 age group, who are the decision makers in this group and to whom &quot;Gulls&quot;
+= Freedom.
+
+As far as we can tell, OOo out performs MSO 2003, 2007 and 2010 combined
+outside of educational institutions, but still is nowhere near the combined
+user base of the MSO 97/2000/XP group. This penetration is down to marketing
+on a shoestring, the OOo marketing project is the most active, marketing group
+in the FOSS world other than RedHat, Ubuntu and Mozilla, most of whom are paid
+and have a budget.
+
+We do not work on voodoo, we work on science with measurable results. I don't
+dismiss your code as crap because I am not a hacker. Don't dismiss what I say
+as nonsense without logical and reasoned argument to back it up. Your
+&quot;feelings&quot; don't count as a logical counter argument.
+
+I don't &quot;fear&quot;, I _know_ from experience and research that a &quot;One Size Fits
+All&quot; Product and marketing campaign will go nowhere.
+
+As an addendum to that I would ask the question, The Zero to dead, male and
+female market group, and I presume all nationalities and all religions and all
+social groupings and all job types and all locations and localities, young,
+old teenaged and middleaged, technologically educated and illiterate. How
+would you present Mageia to all these vastly different groups of people?
+
+Wouldn't it be more sensible to say: &quot;This group of people could materially
+benefit from using Mageia as their preferred Technology platform, let's
+communicate with them in a way that they can relate to.&quot;
+
+That is the argument for the Affirmative Mr Interlocutor. :)
+
+Cheers
+GL
+
+--
+Graham Lauder,
+OpenOffice.org MarCon (Marketing Contact) NZ
+<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A>
+
+OpenOffice.org Migration and training Consultant.
+
+INGOTs Moderator New Zealand
+www.theingots.org.nz
+
+</PRE>
+
+
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+ <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
+ <B>Tux99</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3CPine.LNX.4.44.1010140500250.18238-100000%40outpost-priv%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">tux99-mga at uridium.org
+ </A><BR>
+ <I>Thu Oct 14 05:16:39 CEST 2010</I>
+ <P><UL>
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+<!--beginarticle-->
+<PRE>On Thu, 14 Oct 2010, Graham Lauder wrote:
+
+&gt;<i> It is a well known fact, that you cannot be all things to all people, to try
+</I>&gt;<i> to do that would end up being everything to noone. I would prefer to be the
+</I>&gt;<i> best we can be to those who grow to love the brand.
+</I>
+True, but you are forgetting to take into account the views of the
+developers and packagers of Mageia. Without them there will be no Mageia
+distro and since partecipation is on an unpaid volunteer basis, no
+grand plan of shaping the distro from a marketing POV will succeed, if
+it doesn't match the views of a large part of the devs and packagers.
+
+This is not a criticism of your work (which I'm sure is well meant), but
+it's a simple but crucial fact that you have to take into account.
+
+&gt;<i> All linux distributions at the moment have a less than 1.5% of the total
+</I>&gt;<i> market, however in the area where they have targeted a particular user set,
+</I>&gt;<i> Webservers, the market penetration is somewhere around the 65% mark.
+</I>
+And that's because of the simple fact that Linux is the best technical
+choice for that specific application and the decisionmakers are techies
+who know that, it has nothing to do with marketing.
+If anything it shows how marketing counts for nothing when techies and
+experts make choices.
+
+&gt;<i> How many users does Mandriva have worldwide, compare that to the number of
+</I>&gt;<i> computer users and you will see that the &quot;one size fits all&quot; does not equal
+</I>&gt;<i> significant market share.
+</I>
+Mandriva is not a &quot;one size fits all&quot;. It is the best Linux desktop
+distro, but it's not the best choice as a server distro or for many
+other uses.
+The fact that it doesn't have more users is primarily due to the unfair
+advantage that Windows has because it comes preinstalled on PCs.
+
+&gt;<i> OOo is targeted at office productivity people for obvious reasons,
+</I>&gt;<i> it's branding, colour design (Blue engenders a feeling of reliability and
+</I>&gt;<i> efficiency) is aimed at that market group. The Logo design is aimed at a 30
+</I>&gt;<i> to 45 age group, who are the decision makers in this group and to whom &quot;Gulls&quot;
+</I>&gt;<i> = Freedom.
+</I>
+I very much doubt any OOo user chose it because of the logo, personally
+I chose software on technical and usability merits, not logo design and
+even all non-techies I know do the same.
+
+Software is not a car or a handbag or a jacket, those are items where
+looks and design counts a lot, with software the only design that counts
+is UI interface design aimed at maximising usability.
+
+</PRE>
+
+
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+ <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
+ <B>Tux99</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C464.4cb67ffe%40mageia.linuxtech.net%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">tux99-mga at uridium.org
+ </A><BR>
+ <I>Thu Oct 14 05:58:55 CEST 2010</I>
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+
+&gt;<i> Wouldn't it be more sensible to say: &quot;This group of people could
+</I>&gt;<i> materially
+</I>&gt;<i> benefit from using Mageia as their preferred Technology platform,
+</I>&gt;<i> let's
+</I>&gt;<i> communicate with them in a way that they can relate to.&quot;
+</I>
+Actually I strongly agree with this statement, but I didn't get the
+impression that everything else you said is in any way coherent with this,
+on the contrary the suggested target groups I have seen here so far seemed
+way off base to me.
+
+With a community Linux distro like Mageia it's the technical merits and
+specs of the distro that define it's target user group, not the wishes of
+the marketeers.
+
+--
+Mageia ML Forum Gateway: <A HREF="http://mageia.linuxtech.net/forum/">http://mageia.linuxtech.net/forum/</A>
+</PRE>
+
+
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+ <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
+ <B>Graham Lauder</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010141724.39074.yorick_%40openoffice.org%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">yorick_ at openoffice.org
+ </A><BR>
+ <I>Thu Oct 14 06:24:39 CEST 2010</I>
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+<PRE>On Thursday 14 Oct 2010 16:16:39 Tux99 wrote:
+&gt;<i> On Thu, 14 Oct 2010, Graham Lauder wrote:
+</I>&gt;<i> &gt; It is a well known fact, that you cannot be all things to all people, to
+</I>&gt;<i> &gt; try to do that would end up being everything to noone. I would prefer
+</I>&gt;<i> &gt; to be the best we can be to those who grow to love the brand.
+</I>&gt;<i>
+</I>&gt;<i> True, but you are forgetting to take into account the views of the
+</I>&gt;<i> developers and packagers of Mageia. Without them there will be no Mageia
+</I>&gt;<i> distro and since partecipation is on an unpaid volunteer basis, no
+</I>&gt;<i> grand plan of shaping the distro from a marketing POV will succeed, if
+</I>&gt;<i> it doesn't match the views of a large part of the devs and packagers.
+</I>
+What has that got to do with it, there is always an internal component to the
+marketing, goes without saying
+
+&gt;<i>
+</I>&gt;<i> This is not a criticism of your work (which I'm sure is well meant), but
+</I>&gt;<i> it's a simple but crucial fact that you have to take into account.
+</I>
+Damned by faint praise, and frankly I'm insulted, I suggest you read the Core
+Values statement which is up on the website now I think and which I and my
+team put together in deep consultation with the founders.
+
+&gt;<i>
+</I>&gt;<i> &gt; All linux distributions at the moment have a less than 1.5% of the total
+</I>&gt;<i> &gt; market, however in the area where they have targeted a particular user
+</I>&gt;<i> &gt; set, Webservers, the market penetration is somewhere around the 65%
+</I>&gt;<i> &gt; mark.
+</I>&gt;<i>
+</I>&gt;<i> And that's because of the simple fact that Linux is the best technical
+</I>&gt;<i> choice for that specific application and the decisionmakers are techies
+</I>&gt;<i> who know that, it has nothing to do with marketing.
+</I>&gt;<i> If anything it shows how marketing counts for nothing when techies and
+</I>&gt;<i> experts make choices.
+</I>
+I'm really trying to be restrained here but I think you should talk to RedHat
+and SuSE and so forth the companies that have driven most of that market and
+ask them if the did no marketing.
+
+&gt;<i>
+</I>&gt;<i> &gt; How many users does Mandriva have worldwide, compare that to the number
+</I>&gt;<i> &gt; of computer users and you will see that the &quot;one size fits all&quot; does not
+</I>&gt;<i> &gt; equal significant market share.
+</I>&gt;<i>
+</I>&gt;<i> Mandriva is not a &quot;one size fits all&quot;. It is the best Linux desktop
+</I>&gt;<i> distro, but it's not the best choice as a server distro or for many
+</I>&gt;<i> other uses.
+</I>&gt;<i> The fact that it doesn't have more users is primarily due to the unfair
+</I>&gt;<i> advantage that Windows has because it comes preinstalled on PCs.
+</I>&gt;<i>
+</I>
+That is in fact patently untrue, I remember when Mandrake was trumpeting the
+fact that you could buy it preinstalled back about 9.0 I think, can't
+remember. MS spends 500 million a year on marketing, just to maintain that
+market share.
+
+&gt;<i> &gt; OOo is targeted at office productivity people for obvious reasons,
+</I>&gt;<i> &gt; it's branding, colour design (Blue engenders a feeling of reliability
+</I>&gt;<i> &gt; and efficiency) is aimed at that market group. The Logo design is
+</I>&gt;<i> &gt; aimed at a 30 to 45 age group, who are the decision makers in this group
+</I>&gt;<i> &gt; and to whom &quot;Gulls&quot; = Freedom.
+</I>&gt;<i>
+</I>&gt;<i> I very much doubt any OOo user chose it because of the logo, personally
+</I>&gt;<i> I chose software on technical and usability merits, not logo design and
+</I>&gt;<i> even all non-techies I know do the same.
+</I>
+Oh for crying out loud is there a virus around here that imbues density... OF
+COURSE they didn't choose because of the Logo, ye gods if you so much as had
+an inkling of the smallest piece of Marketing science you would see how
+nonsensical that statement is in terms of what we are talking about,
+especially when you say it as though you have a deep dark knowledge. I don't
+really have time to do marketing 101 here and It's wasting my time when I
+could be doing the more useful things that the Founders have asked us to do.
+
+However:
+Marketing raises Brand awareness
+It connects a value with the product in the Consumers mind
+It connects a brand with people on an emotional level
+
+That's it, Getting people to use it is Sales which is a different beast
+altogether.
+
+We get people to see the brand, connect with the brand and then think about
+investigating it after that it's sales and engineering.
+
+&gt;<i>
+</I>&gt;<i> Software is not a car or a handbag or a jacket, those are items where
+</I>&gt;<i> looks and design counts a lot, with software the only design that counts
+</I>&gt;<i> is UI interface design aimed at maximising usability.
+</I>
+
+There is an old saying there are none so blind as those that will not see, and
+it doesn't matter how good the UI is, if no-one looks at it, it's the same for
+anything, you can make it as pretty and as usable as you want if nobody knows
+the brand exists then the only ones that will connect are the ones that
+stumble across it accidentally.
+
+Once more, this is wasting my time and there is no point in discussing this
+with a closed mind and entrenched attitudes.
+
+GL
+
+--
+Graham Lauder,
+OpenOffice.org MarCon (Marketing Contact) NZ
+<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A>
+
+OpenOffice.org Migration and training Consultant.
+
+INGOTs Moderator New Zealand
+www.theingots.org.nz
+
+</PRE>
+
+
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+ <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
+ <B>Tux99</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C468.4cb68899%40mageia.linuxtech.net%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">tux99-mga at uridium.org
+ </A><BR>
+ <I>Thu Oct 14 06:35:38 CEST 2010</I>
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+
+Graham, I'm sorry if me expressing my views that differ from yours somehow
+offended you, I had no intention of offending you.
+
+That said I don't think that your air of superiority that I notice in your
+latest reply will help you get your message across to anyone.
+
+
+--
+Mageia ML Forum Gateway: <A HREF="http://mageia.linuxtech.net/forum/">http://mageia.linuxtech.net/forum/</A>
+</PRE>
+
+
+
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+ <B>Thomas Backlund</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C4CB69763.3080303%40iki.fi%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">tmb at iki.fi
+ </A><BR>
+ <I>Thu Oct 14 07:38:43 CEST 2010</I>
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+<PRE>Graham Lauder skrev 14.10.2010 07:24:
+ &gt; On Thursday 14 Oct 2010 16:16:39 Tux99 wrote:
+[...]
+&gt;<i>
+</I>&gt;<i> Damned by faint praise, and frankly I'm insulted, I suggest you read the Core
+</I>&gt;<i> Values statement which is up on the website now I think and which I and my
+</I>&gt;<i> team put together in deep consultation with the founders.
+</I>
+[...]
+
+&gt;<i> especially when you say it as though you have a deep dark knowledge. I don't
+</I>&gt;<i> really have time to do marketing 101 here and It's wasting my time when I
+</I>&gt;<i> could be doing the more useful things that the Founders have asked us to do.
+</I>&gt;<i>
+</I>
+Now this last comment does not at all follow the Values...
+The &quot;more useful things to do&quot; approach is never a good argument... ever...
+
+&gt;<i> However:
+</I>&gt;<i> Marketing raises Brand awareness
+</I>&gt;<i> It connects a value with the product in the Consumers mind
+</I>&gt;<i> It connects a brand with people on an emotional level
+</I>&gt;<i>
+</I>&gt;<i> That's it, Getting people to use it is Sales which is a different beast
+</I>&gt;<i> altogether.
+</I>&gt;<i>
+</I>
+True.
+
+&gt;<i> We get people to see the brand, connect with the brand and then think about
+</I>&gt;<i> investigating it after that it's sales and engineering.
+</I>&gt;<i>
+</I>
+But as one point already made, namely the &quot;engineering part&quot;...
+It does not help if we get a brand, but no developers &amp; testers that is
+interested in it...
+
+&gt;&gt;<i>
+</I>&gt;&gt;<i> Software is not a car or a handbag or a jacket, those are items where
+</I>&gt;&gt;<i> looks and design counts a lot, with software the only design that counts
+</I>&gt;&gt;<i> is UI interface design aimed at maximising usability.
+</I>&gt;<i>
+</I>
+One thing that we must be careful about is the &quot;maximising usability&quot;
+part, as it's easy to get it so &quot;dumbed down&quot; that it ends up
+useless/annoying for many users...
+
+&gt;<i>
+</I>&gt;<i> There is an old saying there are none so blind as those that will not see, and
+</I>&gt;<i> it doesn't matter how good the UI is, if no-one looks at it, it's the same for
+</I>&gt;<i> anything, you can make it as pretty and as usable as you want if nobody knows
+</I>&gt;<i> the brand exists then the only ones that will connect are the ones that
+</I>&gt;<i> stumble across it accidentally.
+</I>&gt;<i>
+</I>
+True.
+
+&gt;<i> Once more, this is wasting my time and there is no point in discussing this
+</I>&gt;<i> with a closed mind and entrenched attitudes.
+</I>&gt;<i>
+</I>
+and the Values got hit again :(
+please think before you write.
+
+And if you think of the last statement, the &quot;closed mind&quot; part goes both
+ways.
+Many things in this discussion does come out as &quot;closed marketing mind&quot;
+vs &quot;closed user/developer mind&quot;.
+
+--
+Thomas
+</PRE>
+
+
+
+
+
+
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+ <B>Graham Lauder</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010141853.47449.yorick_%40openoffice.org%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">yorick_ at openoffice.org
+ </A><BR>
+ <I>Thu Oct 14 07:53:47 CEST 2010</I>
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+<PRE>On Thursday 14 Oct 2010 17:35:38 Tux99 wrote:
+&gt;<i> Graham, I'm sorry if me expressing my views that differ from yours somehow
+</I>&gt;<i> offended you, I had no intention of offending you.
+</I>
+I quote your last post:
+
+&gt;<i> True, but you are forgetting to take into account the views of the
+</I>&gt;<i> developers and packagers of Mageia.
+</I>
+I did not &quot;forget&quot; in fact made a substantial effort and got lots of feedback.
+You basically said that I didn't do my job, where I come from, that's
+insulting.
+
+&gt;<i>
+</I>&gt;<i> That said I don't think that your air of superiority that I notice in your
+</I>&gt;<i> latest reply will help you get your message across to anyone.
+</I>
+No air of superiority at all, in fact the reverse is true, in that you claimed
+greater knowledge of my field than I and so I had to respond in kind and If I
+made the similar unsupported comments about your code I daresay you would
+respond in a similar frustrated vein.
+
+Cheers
+GL
+
+
+--
+Graham Lauder,
+OpenOffice.org MarCon (Marketing Contact) NZ
+<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A>
+
+OpenOffice.org Migration and training Consultant.
+
+INGOTs Moderator New Zealand
+www.theingots.org.nz
+
+</PRE>
+
+
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+ <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
+ <B>Tux99</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3CPine.LNX.4.44.1010140758220.18238-100000%40outpost-priv%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">tux99-mga at uridium.org
+ </A><BR>
+ <I>Thu Oct 14 08:00:05 CEST 2010</I>
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+<PRE>On Thu, 14 Oct 2010, Graham Lauder wrote:
+
+&gt;<i> On Thursday 14 Oct 2010 17:35:38 Tux99 wrote:
+</I>&gt;<i> &gt; Graham, I'm sorry if me expressing my views that differ from yours somehow
+</I>&gt;<i> &gt; offended you, I had no intention of offending you.
+</I>&gt;<i>
+</I>&gt;<i> I quote your last post:
+</I>&gt;<i>
+</I>&gt;<i> &gt; True, but you are forgetting to take into account the views of the
+</I>&gt;<i> &gt; developers and packagers of Mageia.
+</I>&gt;<i>
+</I>&gt;<i> I did not &quot;forget&quot; in fact made a substantial effort and got lots of feedback.
+</I>&gt;<i> You basically said that I didn't do my job, where I come from, that's
+</I>&gt;<i> insulting.
+</I>&gt;<i>
+</I>&gt;<i> &gt;
+</I>&gt;<i> &gt; That said I don't think that your air of superiority that I notice in your
+</I>&gt;<i> &gt; latest reply will help you get your message across to anyone.
+</I>&gt;<i>
+</I>&gt;<i> No air of superiority at all, in fact the reverse is true, in that you claimed
+</I>&gt;<i> greater knowledge of my field than I and so I had to respond in kind and If I
+</I>&gt;<i> made the similar unsupported comments about your code I daresay you would
+</I>&gt;<i> respond in a similar frustrated vein.
+</I>
+
+Graham, as I said I'm sorry if I offended you, it wasn't my intention.
+
+You are the expert so I leave you to it and shut up about this subject
+now.
+
+</PRE>
+
+
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+ <B>Thomas Backlund</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C4CB6A74F.6090702%40iki.fi%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">tmb at iki.fi
+ </A><BR>
+ <I>Thu Oct 14 08:46:39 CEST 2010</I>
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+<PRE>Graham Lauder skrev 14.10.2010 05:37:
+
+&gt;<i> That's the difference. In these days of online build services there is
+</I>&gt;<i> arguably no reason that we could not create different package sets on
+</I>&gt;<i> different media for different markets and completely different branding for
+</I>&gt;<i> each set.
+</I>
+oh but there is...
+
+developer base, testers, QA, Mirroring infra.
+
+simply rebuilding a package does not mean that it actually works.
+
+&gt;<i>
+</I>&gt;<i> How many users does Mandriva have worldwide, compare that to the number of
+</I>&gt;<i> computer users and you will see that the &quot;one size fits all&quot; does not equal
+</I>&gt;<i> significant market share.
+</I>&gt;<i>
+</I>&gt;<i> OpenOffice.org user base is estimated to be around 100 million, the vast
+</I>&gt;<i> majority (around 90%) on an MS platform even though linux distros get it by
+</I>&gt;<i> default. OOo is targeted at office productivity people for obvious reasons,
+</I>&gt;<i> it's branding, colour design (Blue engenders a feeling of reliability and
+</I>&gt;<i> efficiency) is aimed at that market group. The Logo design is aimed at a 30
+</I>&gt;<i> to 45 age group, who are the decision makers in this group and to whom &quot;Gulls&quot;
+</I>&gt;<i> = Freedom.
+</I>&gt;<i>
+</I>&gt;<i> As far as we can tell, OOo out performs MSO 2003, 2007 and 2010 combined
+</I>&gt;<i> outside of educational institutions, but still is nowhere near the combined
+</I>&gt;<i> user base of the MSO 97/2000/XP group. This penetration is down to marketing
+</I>&gt;<i> on a shoestring, the OOo marketing project is the most active, marketing group
+</I>&gt;<i> in the FOSS world other than RedHat, Ubuntu and Mozilla, most of whom are paid
+</I>&gt;<i> and have a budget.
+</I>&gt;<i>
+</I>
+Ignoring the Linux userbase for now, OpenOffice usage on MS side is
+chosen on three merits:
+
+1. its free (economy)
+2. it works as intended (need)
+3. its open source (ideology)
+
+And the two first ones are the biggest reason obviously.
+
+&gt;<i> We do not work on voodoo, we work on science with measurable results. I don't
+</I>&gt;<i> dismiss your code as crap because I am not a hacker. Don't dismiss what I say
+</I>&gt;<i> as nonsense without logical and reasoned argument to back it up. Your
+</I>&gt;<i> &quot;feelings&quot; don't count as a logical counter argument.
+</I>&gt;<i>
+</I>&gt;<i> I don't &quot;fear&quot;, I _know_ from experience and research that a &quot;One Size Fits
+</I>&gt;<i> All&quot; Product and marketing campaign will go nowhere.
+</I>
+Yeah, we can never please all, thats true, but we must also be careful
+to not be &quot;too narrow&quot; as it also &quot;kills&quot; the product
+
+&gt;<i> As an addendum to that I would ask the question, The Zero to dead, male and
+</I>&gt;<i> female market group, and I presume all nationalities and all religions and all
+</I>&gt;<i> social groupings and all job types and all locations and localities, young,
+</I>&gt;<i> old teenaged and middleaged, technologically educated and illiterate. How
+</I>&gt;<i> would you present Mageia to all these vastly different groups of people?
+</I>&gt;<i>
+</I>
+Its Linux! Anything anywhere! Whatever you need, we got it! :)
+
+&gt;<i> Wouldn't it be more sensible to say: &quot;This group of people could materially
+</I>&gt;<i> benefit from using Mageia as their preferred Technology platform, let's
+</I>&gt;<i> communicate with them in a way that they can relate to.&quot;
+</I>&gt;<i>
+</I>
+Yep. as long as it's not driven to a point where we offend/repel parts
+of the community.
+
+Remember, Mageia _is_ a Community distribution.
+
+--
+Thomas
+</PRE>
+
+
+
+
+
+
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+ <B>Wolfgang Bornath</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3CAANLkTinuPyBFdYLJ39E0PovzAAu12svfr5Y81%2BMHAMzJ%40mail.gmail.com%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">molch.b at googlemail.com
+ </A><BR>
+ <I>Thu Oct 14 09:08:45 CEST 2010</I>
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+<PRE>2010/10/14 Tux99 &lt;<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">tux99-mga at uridium.org</A>&gt;:
+&gt;<i>
+</I>&gt;<i> Graham, as I said I'm sorry if I offended you, it wasn't my intention.
+</I>&gt;<i>
+</I>&gt;<i> You are the expert so I leave you to it and shut up about this subject
+</I>&gt;<i> now.
+</I>
+I must admit I am not as polite as Tux99. I say it open and in clear
+words: sorry, Graham, I am really annoyed by your attitude.
+I don't need discussions this style. I am not used to be seen as a
+&quot;brick wall&quot; with a stubborn mind just because I am giving my opinion
+and my very long experience.
+
+So I will follow Tux99 and shut up about this subject.
+
+--
+wobo
+</PRE>
+
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+ <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
+ <B>Graham Lauder</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010142011.27824.yorick_%40openoffice.org%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">yorick_ at openoffice.org
+ </A><BR>
+ <I>Thu Oct 14 09:11:27 CEST 2010</I>
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+<PRE>On Thursday 14 Oct 2010 18:38:43 Thomas Backlund wrote:
+&gt;<i> Graham Lauder skrev 14.10.2010 07:24:
+</I>&gt;<i> &gt; On Thursday 14 Oct 2010 16:16:39 Tux99 wrote:
+</I>&gt;<i> [...]
+</I>&gt;<i>
+</I>&gt;<i> &gt; Damned by faint praise, and frankly I'm insulted, I suggest you read the
+</I>&gt;<i> &gt; Core Values statement which is up on the website now I think and which I
+</I>&gt;<i> &gt; and my team put together in deep consultation with the founders.
+</I>&gt;<i>
+</I>&gt;<i> [...]
+</I>&gt;<i>
+</I>&gt;<i> &gt; especially when you say it as though you have a deep dark knowledge. I
+</I>&gt;<i> &gt; don't really have time to do marketing 101 here and It's wasting my time
+</I>&gt;<i> &gt; when I could be doing the more useful things that the Founders have
+</I>&gt;<i> &gt; asked us to do.
+</I>&gt;<i>
+</I>&gt;<i> Now this last comment does not at all follow the Values...
+</I>&gt;<i> The &quot;more useful things to do&quot; approach is never a good argument... ever...
+</I>&gt;<i>
+</I>&gt;<i> &gt; However:
+</I>&gt;<i> &gt; Marketing raises Brand awareness
+</I>&gt;<i> &gt; It connects a value with the product in the Consumers mind
+</I>&gt;<i> &gt; It connects a brand with people on an emotional level
+</I>&gt;<i> &gt;
+</I>&gt;<i> &gt; That's it, Getting people to use it is Sales which is a different beast
+</I>&gt;<i> &gt; altogether.
+</I>&gt;<i>
+</I>&gt;<i> True.
+</I>&gt;<i>
+</I>&gt;<i> &gt; We get people to see the brand, connect with the brand and then think
+</I>&gt;<i> &gt; about investigating it after that it's sales and engineering.
+</I>&gt;<i>
+</I>&gt;<i> But as one point already made, namely the &quot;engineering part&quot;...
+</I>&gt;<i> It does not help if we get a brand, but no developers &amp; testers that is
+</I>&gt;<i> interested in it...
+</I>
+Agreed, and that is another target market. We need to develop a brand that
+suits that particular market. One of the drivers in the younger end of this
+group is &quot;fame&quot; or recognition. High profile distros with a good brand image
+attract these people especially if there is a large user base. Ubuntu have
+done this well. Arguably the greatest part of their success is the number iof
+devs that they attract, This is pretty obvious when you attend Linux confs,
+interestingly the question: &quot;Does it make a better Distro&quot; could be debated.
+
+There are many reasons for this but probably a big driver is the &quot;Significant
+addition to the CV&quot; Which works better when working for a high profile
+project.
+&gt;<i>
+</I>&gt;<i> &gt;&gt; Software is not a car or a handbag or a jacket, those are items where
+</I>&gt;<i> &gt;&gt; looks and design counts a lot, with software the only design that counts
+</I>&gt;<i> &gt;&gt; is UI interface design aimed at maximising usability.
+</I>&gt;<i>
+</I>&gt;<i> One thing that we must be careful about is the &quot;maximising usability&quot;
+</I>&gt;<i> part, as it's easy to get it so &quot;dumbed down&quot; that it ends up
+</I>&gt;<i> useless/annoying for many users...
+</I>
+Again in certain market segments &quot;dumbed down&quot; is exactly what is needed by
+the end user, I have suggested a solution to this particular dichotomy, we
+will see, I'm not sure if my solution is feasible from a Devs POV
+
+&gt;<i>
+</I>&gt;<i> &gt; There is an old saying there are none so blind as those that will not
+</I>&gt;<i> &gt; see, and it doesn't matter how good the UI is, if no-one looks at it,
+</I>&gt;<i> &gt; it's the same for anything, you can make it as pretty and as usable as
+</I>&gt;<i> &gt; you want if nobody knows the brand exists then the only ones that will
+</I>&gt;<i> &gt; connect are the ones that stumble across it accidentally.
+</I>&gt;<i>
+</I>&gt;<i> True.
+</I>&gt;<i>
+</I>&gt;<i> &gt; Once more, this is wasting my time and there is no point in discussing
+</I>&gt;<i> &gt; this with a closed mind and entrenched attitudes.
+</I>&gt;<i>
+</I>&gt;<i> and the Values got hit again :(
+</I>&gt;<i> please think before you write.
+</I>
+I did think and I stand by the comment
+
+&gt;<i>
+</I>&gt;<i> And if you think of the last statement, the &quot;closed mind&quot; part goes both
+</I>&gt;<i> ways.
+</I>&gt;<i> Many things in this discussion does come out as &quot;closed marketing mind&quot;
+</I>&gt;<i> vs &quot;closed user/developer mind&quot;.
+</I>&gt;<i>
+</I>
+My mind is open, it has to be, I work in a marketing team. I enjoy good
+debate and I get annoyed when people make broad statements that they have no
+evidence for and at the same time, completely ignore positions that are
+supported by substantive and exhaustive research that is done on a daily basis
+by companies all round the world.
+
+The problem we have is perhaps one of communication in that we need to
+communicate with people the value of marketing in an OSS project. I actually
+made comments on my blog about this.
+
+ Unfortunately (or fortunately from my POV) I first got into FOSS marketing in
+OOo where the marketing team has a project of it's own
+(<A HREF="http://marketing.openoffice.org">http://marketing.openoffice.org</A>) and it's a very supportive environment
+because the project values it's marketing team. And I think that shows in the
+results.
+
+However having said all that I'll work on the grumpiness factor. :)
+
+and I'll keep my grumps to my blog!
+
+<A HREF="http://no-humble-opinions.blogspot.com/2010/10/free-marketing.html">http://no-humble-opinions.blogspot.com/2010/10/free-marketing.html</A>
+
+&gt;<i> --
+</I>&gt;<i> Thomas
+</I>
+Cheers
+GL
+
+--
+Graham Lauder,
+OpenOffice.org MarCon (Marketing Contact) NZ
+<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A>
+
+OpenOffice.org Migration and training Consultant.
+
+INGOTs Moderator New Zealand
+www.theingots.org.nz
+
+</PRE>
+
+
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+ <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
+ <B>Olivier M&#233;jean</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010140928.38276.omejean%40yahoo.fr%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">omejean at yahoo.fr
+ </A><BR>
+ <I>Thu Oct 14 09:28:38 CEST 2010</I>
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+<PRE>Le jeudi 14 octobre 2010 05:16:39, Tux99 a &#233;crit :
+&gt;<i> On Thu, 14 Oct 2010, Graham Lauder wrote:
+</I>&gt;<i>
+</I>&gt;<i> &gt; How many users does Mandriva have worldwide, compare that to the number
+</I>&gt;<i> &gt; of computer users and you will see that the &quot;one size fits all&quot; does not
+</I>&gt;<i> &gt; equal significant market share.
+</I>&gt;<i>
+</I>&gt;<i> Mandriva is not a &quot;one size fits all&quot;. It is the best Linux desktop
+</I>&gt;<i> distro, but it's not the best choice as a server distro or for many
+</I>&gt;<i> other uses.
+</I>&gt;<i> The fact that it doesn't have more users is primarily due to the unfair
+</I>&gt;<i> advantage that Windows has because it comes preinstalled on PCs.
+</I>&gt;<i>
+</I>
+We have to separe MS market locking and Mandriva communication failure. When
+bad news around Mandriva were there and when Mageia announces its fork, i've
+read some (many ;) ) comments about how Mandriva is used in servers. Don't get
+me wrong, i already knew that Mandriva could be used in servers. Anyway, you
+can hardly find any information of this uses on Mandriva website, hardly no
+study case is available on the same website that one could download. That's
+the same for OEM installation in Brazil (or wherever), hardly no information
+on that.
+
+Being the best linux distro is not enough nowadays, we must let it know widely
+and do feel that Mageia is not yet another distribution among hundreds of
+distribution. Mageia is your future distribution even if you don't know it yet
+! :)
+
+Anyway, i don't think we can just transpose what's done for OOo to Mageia. OOo
+just compete to MS Office, Mageia compete to hundreds of Linux Distribution, and
+other OS, not quite the same scale.
+
+Olivier
+</PRE>
+
+
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+ <B>Graham Lauder</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010142044.52502.yorick_%40openoffice.org%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">yorick_ at openoffice.org
+ </A><BR>
+ <I>Thu Oct 14 09:44:52 CEST 2010</I>
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+<PRE>On Thursday 14 Oct 2010 19:46:39 Thomas Backlund wrote:
+&gt;<i> Graham Lauder skrev 14.10.2010 05:37:
+</I>&gt;<i> &gt; That's the difference. In these days of online build services there is
+</I>&gt;<i> &gt; arguably no reason that we could not create different package sets on
+</I>&gt;<i> &gt; different media for different markets and completely different branding
+</I>&gt;<i> &gt; for each set.
+</I>&gt;<i>
+</I>&gt;<i> oh but there is...
+</I>&gt;<i>
+</I>&gt;<i> developer base, testers, QA, Mirroring infra.
+</I>&gt;<i>
+</I>&gt;<i> simply rebuilding a package does not mean that it actually works.
+</I>
+Fair comment and as I said It is outside my area of expertise so while I see
+it as desirable at the end of the day there aren't the resources then shelve
+the idea
+
+
+&gt;<i>
+</I>&gt;<i> &gt; How many users does Mandriva have worldwide, compare that to the number
+</I>&gt;<i> &gt; of computer users and you will see that the &quot;one size fits all&quot; does not
+</I>&gt;<i> &gt; equal significant market share.
+</I>&gt;<i> &gt;
+</I>&gt;<i> &gt; OpenOffice.org user base is estimated to be around 100 million, the vast
+</I>&gt;<i> &gt; majority (around 90%) on an MS platform even though linux distros get it
+</I>&gt;<i> &gt; by default. OOo is targeted at office productivity people for obvious
+</I>&gt;<i> &gt; reasons, it's branding, colour design (Blue engenders a feeling of
+</I>&gt;<i> &gt; reliability and efficiency) is aimed at that market group. The Logo
+</I>&gt;<i> &gt; design is aimed at a 30 to 45 age group, who are the decision makers in
+</I>&gt;<i> &gt; this group and to whom &quot;Gulls&quot; = Freedom.
+</I>&gt;<i> &gt;
+</I>&gt;<i> &gt; As far as we can tell, OOo out performs MSO 2003, 2007 and 2010 combined
+</I>&gt;<i> &gt; outside of educational institutions, but still is nowhere near the
+</I>&gt;<i> &gt; combined user base of the MSO 97/2000/XP group. This penetration is
+</I>&gt;<i> &gt; down to marketing on a shoestring, the OOo marketing project is the most
+</I>&gt;<i> &gt; active, marketing group in the FOSS world other than RedHat, Ubuntu and
+</I>&gt;<i> &gt; Mozilla, most of whom are paid and have a budget.
+</I>&gt;<i>
+</I>&gt;<i> Ignoring the Linux userbase for now, OpenOffice usage on MS side is
+</I>&gt;<i> chosen on three merits:
+</I>&gt;<i>
+</I>&gt;<i> 1. its free (economy)
+</I>&gt;<i> 2. it works as intended (need)
+</I>&gt;<i> 3. its open source (ideology)
+</I>&gt;<i>
+</I>&gt;<i> And the two first ones are the biggest reason obviously.
+</I>
+All true, but without people pumping out press releases, hammering the social
+media, attending events, getting it onto Magazine cds, running campaigns and
+all that unpopular marketing stuff, those people wouldn't have known that they
+had a choice. We have pushed it the point now where MS are actively
+campaigning against us, it's brilliant, it means we're hurting them.
+
+
+&gt;<i>
+</I>&gt;<i> &gt; We do not work on voodoo, we work on science with measurable results. I
+</I>&gt;<i> &gt; don't dismiss your code as crap because I am not a hacker. Don't
+</I>&gt;<i> &gt; dismiss what I say as nonsense without logical and reasoned argument to
+</I>&gt;<i> &gt; back it up. Your &quot;feelings&quot; don't count as a logical counter argument.
+</I>&gt;<i> &gt;
+</I>&gt;<i> &gt; I don't &quot;fear&quot;, I _know_ from experience and research that a &quot;One Size
+</I>&gt;<i> &gt; Fits All&quot; Product and marketing campaign will go nowhere.
+</I>&gt;<i>
+</I>&gt;<i> Yeah, we can never please all, thats true, but we must also be careful
+</I>&gt;<i> to not be &quot;too narrow&quot; as it also &quot;kills&quot; the product
+</I>
+Here I respectfully disagree, it kills the product in certain market segments,
+certainly
+
+&gt;<i>
+</I>&gt;<i> &gt; As an addendum to that I would ask the question, The Zero to dead, male
+</I>&gt;<i> &gt; and female market group, and I presume all nationalities and all
+</I>&gt;<i> &gt; religions and all social groupings and all job types and all locations
+</I>&gt;<i> &gt; and localities, young, old teenaged and middleaged, technologically
+</I>&gt;<i> &gt; educated and illiterate. How would you present Mageia to all these
+</I>&gt;<i> &gt; vastly different groups of people?
+</I>&gt;<i>
+</I>&gt;<i> Its Linux! Anything anywhere! Whatever you need, we got it! :)
+</I>
+Heh, that's the point, it's not Linux, it's Mageia, if it was only about linux
+there would be no point, there's plenty of Linux out there already
+
+&gt;<i>
+</I>&gt;<i> &gt; Wouldn't it be more sensible to say: &quot;This group of people could
+</I>&gt;<i> &gt; materially benefit from using Mageia as their preferred Technology
+</I>&gt;<i> &gt; platform, let's communicate with them in a way that they can relate to.&quot;
+</I>&gt;<i>
+</I>&gt;<i> Yep. as long as it's not driven to a point where we offend/repel parts
+</I>&gt;<i> of the community.
+</I>
+I think you miss the point here, this statement applies to any predefined
+group, that could be developers, why should communicating with one group
+alienate another. All I'm saying is that we need to communicate and we need
+to shape that communication to the particular audience.
+
+&gt;<i>
+</I>&gt;<i> Remember, Mageia _is_ a Community distribution.
+</I>&gt;<i>
+</I>&gt;<i> --
+</I>&gt;<i> Thomas
+</I>
+Indeed
+
+Cheers
+GL
+--
+Graham Lauder,
+OpenOffice.org MarCon (Marketing Contact) NZ
+<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A>
+
+OpenOffice.org Migration and training Consultant.
+
+INGOTs Moderator New Zealand
+www.theingots.org.nz
+
+</PRE>
+
+
+
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+ <B>Thomas Backlund</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C4CB6BC8E.9070800%40iki.fi%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">tmb at iki.fi
+ </A><BR>
+ <I>Thu Oct 14 10:17:18 CEST 2010</I>
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+<PRE>Graham Lauder skrev 14.10.2010 10:44:
+&gt;<i> On Thursday 14 Oct 2010 19:46:39 Thomas Backlund wrote:
+</I>&gt;&gt;<i> Graham Lauder skrev 14.10.2010 05:37:
+</I>&gt;&gt;&gt;<i> That's the difference. In these days of online build services there is
+</I>&gt;&gt;&gt;<i> arguably no reason that we could not create different package sets on
+</I>&gt;&gt;&gt;<i> different media for different markets and completely different branding
+</I>&gt;&gt;&gt;<i> for each set.
+</I>&gt;&gt;<i>
+</I>&gt;&gt;<i> oh but there is...
+</I>&gt;&gt;<i>
+</I>&gt;&gt;<i> developer base, testers, QA, Mirroring infra.
+</I>&gt;&gt;<i>
+</I>&gt;&gt;<i> simply rebuilding a package does not mean that it actually works.
+</I>&gt;<i>
+</I>&gt;<i> Fair comment and as I said It is outside my area of expertise so while I see
+</I>&gt;<i> it as desirable at the end of the day there aren't the resources then shelve
+</I>&gt;<i> the idea
+</I>&gt;<i>
+</I>
+Of course we can set up some task-* packages to make it easier to
+install a specific segment too... time will tell...
+
+&gt;&gt;<i>
+</I>&gt;&gt;&gt;<i> How many users does Mandriva have worldwide, compare that to the number
+</I>&gt;&gt;&gt;<i> of computer users and you will see that the &quot;one size fits all&quot; does not
+</I>&gt;&gt;&gt;<i> equal significant market share.
+</I>&gt;&gt;&gt;<i>
+</I>&gt;&gt;&gt;<i> OpenOffice.org user base is estimated to be around 100 million, the vast
+</I>&gt;&gt;&gt;<i> majority (around 90%) on an MS platform even though linux distros get it
+</I>&gt;&gt;&gt;<i> by default. OOo is targeted at office productivity people for obvious
+</I>&gt;&gt;&gt;<i> reasons, it's branding, colour design (Blue engenders a feeling of
+</I>&gt;&gt;&gt;<i> reliability and efficiency) is aimed at that market group. The Logo
+</I>&gt;&gt;&gt;<i> design is aimed at a 30 to 45 age group, who are the decision makers in
+</I>&gt;&gt;&gt;<i> this group and to whom &quot;Gulls&quot; = Freedom.
+</I>&gt;&gt;&gt;<i>
+</I>&gt;&gt;&gt;<i> As far as we can tell, OOo out performs MSO 2003, 2007 and 2010 combined
+</I>&gt;&gt;&gt;<i> outside of educational institutions, but still is nowhere near the
+</I>&gt;&gt;&gt;<i> combined user base of the MSO 97/2000/XP group. This penetration is
+</I>&gt;&gt;&gt;<i> down to marketing on a shoestring, the OOo marketing project is the most
+</I>&gt;&gt;&gt;<i> active, marketing group in the FOSS world other than RedHat, Ubuntu and
+</I>&gt;&gt;&gt;<i> Mozilla, most of whom are paid and have a budget.
+</I>&gt;&gt;<i>
+</I>&gt;&gt;<i> Ignoring the Linux userbase for now, OpenOffice usage on MS side is
+</I>&gt;&gt;<i> chosen on three merits:
+</I>&gt;&gt;<i>
+</I>&gt;&gt;<i> 1. its free (economy)
+</I>&gt;&gt;<i> 2. it works as intended (need)
+</I>&gt;&gt;<i> 3. its open source (ideology)
+</I>&gt;&gt;<i>
+</I>&gt;&gt;<i> And the two first ones are the biggest reason obviously.
+</I>&gt;<i>
+</I>&gt;<i> All true, but without people pumping out press releases, hammering the social
+</I>&gt;<i> media, attending events, getting it onto Magazine cds, running campaigns and
+</I>&gt;<i> all that unpopular marketing stuff, those people wouldn't have known that they
+</I>&gt;<i> had a choice. We have pushed it the point now where MS are actively
+</I>&gt;<i> campaigning against us, it's brilliant, it means we're hurting them.
+</I>&gt;<i>
+</I>
+Yep. Very true.
+
+&gt;<i>
+</I>&gt;&gt;<i>
+</I>&gt;&gt;&gt;<i> We do not work on voodoo, we work on science with measurable results. I
+</I>&gt;&gt;&gt;<i> don't dismiss your code as crap because I am not a hacker. Don't
+</I>&gt;&gt;&gt;<i> dismiss what I say as nonsense without logical and reasoned argument to
+</I>&gt;&gt;&gt;<i> back it up. Your &quot;feelings&quot; don't count as a logical counter argument.
+</I>&gt;&gt;&gt;<i>
+</I>&gt;&gt;&gt;<i> I don't &quot;fear&quot;, I _know_ from experience and research that a &quot;One Size
+</I>&gt;&gt;&gt;<i> Fits All&quot; Product and marketing campaign will go nowhere.
+</I>&gt;&gt;<i>
+</I>&gt;&gt;<i> Yeah, we can never please all, thats true, but we must also be careful
+</I>&gt;&gt;<i> to not be &quot;too narrow&quot; as it also &quot;kills&quot; the product
+</I>&gt;<i>
+</I>&gt;<i> Here I respectfully disagree, it kills the product in certain market segments,
+</I>&gt;<i> certainly
+</I>&gt;<i>
+</I>
+Yeah, I'm not sure I want to kill a market segment just because I target
+another userbase.
+
+but the &quot;too narrow&quot; is quite diffuse, so we'll see where we end up...
+
+
+&gt;&gt;<i>
+</I>&gt;&gt;&gt;<i> As an addendum to that I would ask the question, The Zero to dead, male
+</I>&gt;&gt;&gt;<i> and female market group, and I presume all nationalities and all
+</I>&gt;&gt;&gt;<i> religions and all social groupings and all job types and all locations
+</I>&gt;&gt;&gt;<i> and localities, young, old teenaged and middleaged, technologically
+</I>&gt;&gt;&gt;<i> educated and illiterate. How would you present Mageia to all these
+</I>&gt;&gt;&gt;<i> vastly different groups of people?
+</I>&gt;&gt;<i>
+</I>&gt;&gt;<i> Its Linux! Anything anywhere! Whatever you need, we got it! :)
+</I>&gt;<i>
+</I>&gt;<i> Heh, that's the point, it's not Linux, it's Mageia, if it was only about linux
+</I>&gt;<i> there would be no point, there's plenty of Linux out there already
+</I>&gt;<i>
+</I>
+Yeah, thats also the &quot;problem&quot;, we always get into &quot;Its Linux/FOSS&quot;,
+&quot;others can do, so why cant you&quot; kind of arguments with users, so its a
+fine line to walk...
+
+&gt;&gt;<i>
+</I>&gt;&gt;&gt;<i> Wouldn't it be more sensible to say: &quot;This group of people could
+</I>&gt;&gt;&gt;<i> materially benefit from using Mageia as their preferred Technology
+</I>&gt;&gt;&gt;<i> platform, let's communicate with them in a way that they can relate to.&quot;
+</I>&gt;&gt;<i>
+</I>&gt;&gt;<i> Yep. as long as it's not driven to a point where we offend/repel parts
+</I>&gt;&gt;<i> of the community.
+</I>&gt;<i>
+</I>&gt;<i> I think you miss the point here, this statement applies to any predefined
+</I>&gt;<i> group, that could be developers, why should communicating with one group
+</I>&gt;<i> alienate another. All I'm saying is that we need to communicate and we need
+</I>&gt;<i> to shape that communication to the particular audience.
+</I>&gt;<i>
+</I>
+Problem is that if we push too hard on a &quot;This group of people could
+benefit...&quot; it often turns into &quot;Its only for 'This group of people'&quot;,
+you better use ...
+
+Do we really want that?
+
+&gt;&gt;<i>
+</I>&gt;&gt;<i> Remember, Mageia _is_ a Community distribution.
+</I>&gt;&gt;<i>
+</I>&gt;&gt;<i> --
+</I>&gt;&gt;<i> Thomas
+</I>&gt;<i>
+</I>&gt;<i> Indeed
+</I>&gt;<i>
+</I>&gt;<i> Cheers
+</I>&gt;<i> GL
+</I>
+--
+Thomas
+</PRE>
+
+
+
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+ <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
+ <B>J.A. Magall&#243;n</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C20101014111033.31c6fa0f%40werewolf.home%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">jamagallon at ono.com
+ </A><BR>
+ <I>Thu Oct 14 11:10:33 CEST 2010</I>
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+<PRE>On Thu, 14 Oct 2010 15:37:29 +1300, Graham Lauder &lt;<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">yorick_ at openoffice.org</A>&gt; wrote:
+
+&gt;<i> On Thursday 14 Oct 2010 14:18:02 Tux99 wrote:
+</I>&gt;<i> &gt; I'm with wobo and Margot here, I fear this 'targeting' will simply result
+</I>&gt;<i> &gt; in restricting our potential user-base (i.e. rather than attracting more
+</I>&gt;<i> &gt; users it will turn off many users).
+</I>&gt;<i>
+</I>&gt;<i> It is a well known fact, that you cannot be all things to all people, to try
+</I>&gt;<i> to do that would end up being everything to noone. I would prefer to be the
+</I>&gt;<i> best we can be to those who grow to love the brand.
+</I>&gt;<i>
+</I>
+Wrong, from my POV.
+Its Linux. Linux has it all. You just have to choose what you want in
+your install, desktop software, server software or both.
+
+An example. Our admins at the university choose CentOS as their distro
+for labs and servers. CentOS is marketed as a RHEL derivative, focused
+on server and stability. Why CentOS ? Its RHEL but with free
+support. What about desktop software ? Its generally outated. What
+about HW support ? Same. CentOS people patches their soft, but what
+do you prefer, a home patched ancient kernel or an updated one with the real
+official and tested fixes ? If they wanted the best of both worlds
+they could choose Mandriva for labs desktops and CentOS for servers,
+if they are so fond of CentOS as server. But noooone wants to admin two
+linux distros.
+
+But me, I have always intalled Mandriva both for desktops and for servers.
+Reasons:
+- I had the best hw support
+- I had updated software
+- It is stable
+- I could use the SAME distro (even the same CD) to install a desktop
+ box for development, for office work, or a server with samba and ldap
+ and apache, or a HPC cluster with openmpi.
+
+Why ? I know Mandriva, I know it has all the soft that I need for all
+fields, and yes, ONE SIZE FITS ALL my meeds. But that is because I
+know Mandriva. Why Mandriva has no fame in the big picture of
+servers ? Because someone marketed it time ago as a desktop distro.
+But as a server is much better than any CentOS or Ubuntu out there.
+But nobody knows...
+
+Lets suppose the marketing decissions focus Mageia on desktop, and there
+is no effort in packaging things like MPI, the latest version of gcc,
+or no cluster filesystem. I don't want to use two distros. I don't like
+to go to external repos (like one has to do in CentOS) to get some
+common software, or a decently updated version of common things.
+I would have to look for another option. Now I like Mandriva because
+it has _all_ the _latest_ things I need.
+
+&gt;<i> That's the difference. In these days of online build services there is
+</I>&gt;<i> arguably no reason that we could not create different package sets on
+</I>&gt;<i> different media for different markets and completely different branding for
+</I>&gt;<i> each set.
+</I>&gt;<i>
+</I>
+I would not do the branding part. That's like using Ubuntu for desktops
+and RHEL for servers. It becomes using two different distros in the end.
+And usually people don't like that.
+
+&gt;<i> How many users does Mandriva have worldwide, compare that to the number of
+</I>&gt;<i> computer users and you will see that the &quot;one size fits all&quot; does not equal
+</I>&gt;<i> significant market share.
+</I>
+Two examples (from what I have seen, I know its not the general rule...):
+- Fedora/Ubuntu users: I want a modern desktop. I don't mind 'bout my
+ samba being modern and hit some recent obscure undisclosed bug.
+- RHEL/CentOS: I want a 3 years old samba, tested and debugged.
+ I don't mind about firefox being still 3.0.
+
+Why can't we have a distro that says 'Here you have the latest stable server
+software, with the latest hardware kernel support, all packed under the
+best looking desktop ever!!!'. Is it hard to do ? Mandriva community was doing.
+
+No focus, state clearly you have all and user just have to choose.
+For each interest group, just say 'what do you want, what do you need...
+here it is!'.
+
+Just my POV...
+
+--
+J.A. Magallon &lt;jamagallon()ono!com&gt; \ Software is like sex:
+ \ It's better when it's free
+</PRE>
+
+
+
+
+
+
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+ <B>J.A. Magall&#243;n</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C20101014111815.4961556d%40werewolf.home%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">jamagallon at ono.com
+ </A><BR>
+ <I>Thu Oct 14 11:18:15 CEST 2010</I>
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+<PRE>On Thu, 14 Oct 2010 11:17:18 +0300, Thomas Backlund &lt;<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">tmb at iki.fi</A>&gt; wrote:
+
+&gt;<i> &gt;&gt;
+</I>&gt;<i> &gt;&gt;&gt; Wouldn't it be more sensible to say: &quot;This group of people could
+</I>&gt;<i> &gt;&gt;&gt; materially benefit from using Mageia as their preferred Technology
+</I>&gt;<i> &gt;&gt;&gt; platform, let's communicate with them in a way that they can relate to.&quot;
+</I>&gt;<i> &gt;&gt;
+</I>&gt;<i> &gt;&gt; Yep. as long as it's not driven to a point where we offend/repel parts
+</I>&gt;<i> &gt;&gt; of the community.
+</I>&gt;<i> &gt;
+</I>&gt;<i> &gt; I think you miss the point here, this statement applies to any predefined
+</I>&gt;<i> &gt; group, that could be developers, why should communicating with one group
+</I>&gt;<i> &gt; alienate another. All I'm saying is that we need to communicate and we need
+</I>&gt;<i> &gt; to shape that communication to the particular audience.
+</I>&gt;<i> &gt;
+</I>&gt;<i>
+</I>&gt;<i> Problem is that if we push too hard on a &quot;This group of people could
+</I>&gt;<i> benefit...&quot; it often turns into &quot;Its only for 'This group of people'&quot;,
+</I>&gt;<i> you better use ...
+</I>&gt;<i>
+</I>
+You could always change the marketing hype from 'This is for you' to
+'What do you want ? We have it !', and state different lists of 'what
+we have' for different groups. So you're promoting the _same_ distro,
+not different brands/versions, for everyone. And at the end...
+'we even have a predefined package set for you to install your servers
+or your desktops, your office or gaming box, no funny package cherry picking...'.
+
+--
+J.A. Magallon &lt;jamagallon()ono!com&gt; \ Software is like sex:
+ \ It's better when it's free
+</PRE>
+
+
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+ <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
+ <B>Graham Lauder</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010142230.26173.yorick_%40openoffice.org%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">yorick_ at openoffice.org
+ </A><BR>
+ <I>Thu Oct 14 11:30:25 CEST 2010</I>
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+<PRE>On Thursday 14 Oct 2010 20:28:38 Olivier M&#233;jean wrote:
+
+&gt;<i>
+</I>&gt;<i> Being the best linux distro is not enough nowadays, we must let it know
+</I>&gt;<i> widely and do feel that Mageia is not yet another distribution among
+</I>&gt;<i> hundreds of distribution. Mageia is your future distribution even if you
+</I>&gt;<i> don't know it yet ! :)
+</I>
+And that is a fallacy of thinking, we should not be competing against other
+distros, we compete against MS
+
+&gt;<i>
+</I>&gt;<i> Anyway, i don't think we can just transpose what's done for OOo to Mageia.
+</I>&gt;<i> OOo just compete to MS Office, Mageia compete to hundreds of Linux
+</I>&gt;<i> Distribution, and other OS, not quite the same scale.
+</I>
+You are kidding of course, OOo competes in a very competitive environment.
+KOffice, Gnome Office just in the Linux space, then on windows we're up
+against Wordperfect, who have huge history in the space, Lotus Symphony, MS
+Works etc. In the Linux space, Mageia competes with a whole pile small
+players in a small market. Total is around 1.5% of the total OS market, then
+there is 3.5 % for Mac and the rest MS.
+
+Now the following is my opinion only to be taken with grain of salt or
+whatever condiment you prefer.
+
+We are in the desktop computing market, the chunk we want a part of is at
+present occupied by MS. In this market the name we want to promote is Mageia,
+we have no need to identify with Linux. I have no problem helping the others
+into the market but we need to focus on MS users. If we happen to increase
+the market for Linux then great but our focus should be on Mageia. Right now
+there are too many distros, linux is confusing to the market, we have no need
+to identify with it.
+
+Our goal should be be seen as the primary alternative to the encumbent leader
+
+Focus on why we are better and tell the world.
+
+When the Steve gets people making videos like this
+
+<A HREF="http://blogs.technet.com/b/whymicrosoft/archive/2010/10/05/15-customers-who-">http://blogs.technet.com/b/whymicrosoft/archive/2010/10/05/15-customers-who-</A>
+switched-to-microsoft-office-after-evaluating-openoffice-org.aspx
+
+but focused on Mageia then we know we've made it
+&gt;<i>
+</I>&gt;<i> Olivier
+</I>
+Cheers
+GL
+--
+Graham Lauder,
+OpenOffice.org MarCon (Marketing Contact) NZ
+<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A>
+
+OpenOffice.org Migration and training Consultant.
+
+INGOTs Moderator New Zealand
+www.theingots.org.nz
+
+</PRE>
+
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+ <B>Tux99</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3CPine.LNX.4.44.1010141131260.18238-100000%40outpost-priv%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">tux99-mga at uridium.org
+ </A><BR>
+ <I>Thu Oct 14 11:34:35 CEST 2010</I>
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+<PRE>On Thu, 14 Oct 2010, J.A. Magall&#243;n wrote:
+&gt;<i>
+</I>&gt;<i> You could always change the marketing hype from 'This is for you' to
+</I>&gt;<i> 'What do you want ? We have it !', and state different lists of 'what
+</I>&gt;<i> we have' for different groups. So you're promoting the _same_ distro,
+</I>&gt;<i> not different brands/versions, for everyone. And at the end...
+</I>&gt;<i> 'we even have a predefined package set for you to install your servers
+</I>&gt;<i> or your desktops, your office or gaming box, no funny package cherry picking...'.
+</I>
+I like this idea, this is exactly how I would do it too, but then
+what do I know, I'm only a dumb techie, not a marketing expert...
+
+</PRE>
+
+
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+ <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
+ <B>Frank Griffin</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C4CB6E19E.2070805%40roadrunner.com%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">ftg at roadrunner.com
+ </A><BR>
+ <I>Thu Oct 14 12:55:26 CEST 2010</I>
+ <P><UL>
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+<PRE>Graham Lauder wrote:
+&gt;<i>
+</I>&gt;<i> It is a well known fact, that you cannot be all things to all people, to try
+</I>&gt;<i> to do that would end up being everything to noone. I would prefer to be the
+</I>&gt;<i> best we can be to those who grow to love the brand.
+</I>&gt;<i>
+</I>I think you may be getting tarred with a brush you don't deserve. The
+pushback you're getting from technical people on this issue is very
+likely fallout from the way Mandriva handled this issue.
+
+Most technical people couldn't care less what logo or color scheme you
+use. But Mandriva pushed the philosophy of &quot;let's be the newbie distro&quot;
+down to the design level, often hiding or eliminating more advanced
+functions, obfuscating internal operations, and offering only
+unnecessarily limited/simplified choices.
+
+So we ended up with a menu scheme that was counterintuitive to most
+Linux users, a situation where you could install a package and find that
+there was no menu entry created for it because it was a KDE package and
+you were using GNOME, or because somebody decided for you that newbies
+wouldn't use it so it wasn't worth cluttering the menu. We confused the
+hell out of people by making the default package choice in rpmdrake
+&quot;packages with GUI&quot; because somebody decided that newbies shouldn't be
+shown CLI-only packages, resulting in a situation where people searching
+for packages with keywords couldn't find them unless they realized this
+and set the default back to &quot;All&quot;.
+
+That's what I, at any rate, don't want to see happen again. But it
+sounds like that's not what you're saying. But realize that you're
+talking to a technical audience, and when you say &quot;target the distro&quot;,
+they are thinking this sort of thing rather than logos and colors.
+</PRE>
+
+
+
+
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+ <H1>[Mageia-discuss] wiki responsable</H1>
+ <B>MacXi</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20wiki%20responsable&In-Reply-To=%3C201010140928.40418.terraagua%40gmail.com%3E"
+ TITLE="[Mageia-discuss] wiki responsable">terraagua at gmail.com
+ </A><BR>
+ <I>Thu Oct 14 14:28:40 CEST 2010</I>
+ <P><UL>
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+<PRE>Em Qua 13 Out 2010, &#224;s 14:10:44, Cazzaniga Sandro escreveu:
+&gt;<i> Hi,
+</I>&gt;<i>
+</I>&gt;<i> You probably known that we have a temporary wiki, for the moment. But
+</I>&gt;<i> when we'll have a real wiki, why do you think about nominate a
+</I>&gt;<i> responsable, coordinator of tasks in the wiki? If you (all contributors
+</I>&gt;<i> who are reading mageia-discuss) are ok, i'll be happy to do that.
+</I>&gt;<i> Cheers!
+</I>
+ Sandro,
+
+If you were responsible for the wiki, I suggest for &quot;main page&quot;:
+
+
+====== Temporary wiki for Mageia project ======
+
+As announced in Mageia blog, this is a temporary wiki to collect all
+ressources in a more efficient way. Its goal is to list people and proposals for
+infrastructure. **Please do not add any other topics, it would be deleted**.
+
+====== Join us! ======
+ * **Add your name in one or several categories below. Thanks in advance
+for your contribution!**
+ * 2 representatives (1 member + 1 alternate) will be chosen for each
+group. They will act as referer to organize group and will be part of
+distribution board.\\ \\
+ - [[packaging|Packaging]]
+ - [[developers|Distro Developers]]
+ - [[documentation|Documentation]]
+ - [[translators|Translators]]
+ - [[qateam|QA team]]
+ - [[triage|Triage team]]
+ - [[web|Web developers]]
+ - [[designers|Designers]]
+ - [[forums|Mageia official forums admin / moderators]]
+ - [[mailinglists|Mageia official ML moderators]]
+ - [[community|Users community management]]
+ - [[marketing|Official Marketing team ]]
+ - [[communication|Official Communication team ]]
+ - [[ressources|Hardware ressources ]]\\ \\
+ - [[supporter|Mageia supporter]]\\ \\
+ - [[artguide|Logo &amp; artwork guidelines ]]
+\\
+====== Others links ======
+ - [[blog|blog]]
+ - [[directory|directory]]
+ - [[founders|founders]]
+ - [[i18n-nl|i18n-nl]]
+ - [[irc|IRC]]
+ - [[meetings|meetings]]
+ - [[metrics|metrics]]
+ - [[mirror.readme|mirror.readme]]
+ - [[org|Org]]
+ - [[press|Press]]
+ - [[rollingdebate|Rollingdebate]]
+ - [[sysadmin|Sysadmin]]
+\\
+====== External links ======
+ * [[<A HREF="http://mageia.org/pt-br/|Site">http://mageia.org/pt-br/|Site</A> Mageia]]
+ * [[<A HREF="http://blog.mageia.org|Blog">http://blog.mageia.org|Blog</A> Mageia]]
+
+</PRE>
+
+
+
+
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+ <B>MacXi</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20wiki%20responsable&In-Reply-To=%3C201010140952.26669.terraagua%40gmail.com%3E"
+ TITLE="[Mageia-discuss] wiki responsable">terraagua at gmail.com
+ </A><BR>
+ <I>Thu Oct 14 14:52:26 CEST 2010</I>
+ <P><UL>
+ <LI>Previous message: <A HREF="002396.html">[Mageia-discuss] wiki responsable
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+<PRE>Em Qua 13 Out 2010, &#224;s 14:10:44, Cazzaniga Sandro escreveu:
+&gt;<i> Hi,
+</I>&gt;<i> You probably known that we have a temporary wiki, for the moment. But
+</I>&gt;<i> when we'll have a real wiki, why do you think about nominate a
+</I>&gt;<i> responsable, coordinator of tasks in the wiki? If you (all contributors
+</I>&gt;<i> who are reading mageia-discuss) are ok, i'll be happy to do that.
+</I>&gt;<i> Cheers!
+</I>
+Sandro,
+
+If you were responsable for the wiki, I would also suggest that the end of
+every page of the wiki had a link to the main page (back to home / wiki). This
+makes it easy to access wiki pages without left side column as the index
+(even though provisional).
+
+It's the same situation as the wiki Mandriva-Brasil: (<A HREF="http://docs.mandriva-">http://docs.mandriva-</A>
+br.org/), using Dokuwiki.
+
+Hug
+
+MacXi
+-------------- next part --------------
+An HTML attachment was scrubbed...
+URL: &lt;/pipermail/mageia-discuss/attachments/20101014/694bba45/attachment.html&gt;
+</PRE>
+
+
+
+
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+ <LINK REL="made" HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3CAANLkTi%3DG_s%2Bs8jTasMBmDP3Yzuzhh8YBy2Wx8AA3UKCp%40mail.gmail.com%3E">
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+ <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
+ <B>Romain d'Alverny</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3CAANLkTi%3DG_s%2Bs8jTasMBmDP3Yzuzhh8YBy2Wx8AA3UKCp%40mail.gmail.com%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">rdalverny at gmail.com
+ </A><BR>
+ <I>Thu Oct 14 14:40:54 CEST 2010</I>
+ <P><UL>
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+<PRE>Hey everyone,
+
+so, to re-frame a bit things and cool down.
+
+First, thank you all for this conversation. That shows you care. And
+that's great. At times, we may disagree with each other, we may not
+manage properly yet how we say things, we may look or be a bit slow or
+too fast. But we still can make something together - provided we aim
+something in common, we trust and respect each other and we know how
+to step down and apologize when needed.
+
+That's not to say it's easy. It's probably the hardest part. We just
+have to take it into account and build our way with it.
+
+
+A quick note the about logo proposals thing. Right, we may pause it,
+however everyone started to propose logos even before we talked about
+it; so at least we reframe the proposals a bit without making a full
+stop. That gives more info to graphic designers at this point and we
+can refine the technical specs as well.
+
+
+So...
+
+#1 Yes, marketing has a say in how we do things in this project. So
+does each team. We didn't listed all these teams without intending to
+articulate their contributions.
+
+One of the crucial points in this project is to make everyone respect
+and understand each other; knowledge, feelings, opinions, unknowns are
+all in the game and we all have to learn how to deal with this to go
+forward.
+
+Marketing, communication (and coordination/inclusion into the project
+main decisions) are indeed, in our inherited culture, not quite known
+&amp; understood. Each team has its own culture, process. Without all
+becoming experts of each others' specialties, we need to understand,
+value and trust our reciprocal contributions to benefit the whole
+project.
+
+Of course we are in a Open Source project so it makes some teams more
+in technical power of decision (because they don't approve or because
+they don't deliver or because there are technical obstacles or...).
+That's true and that makes even more important that all participants
+acknowledge that we all have
+
+So whether it takes more time, more discussion, an agreement or it's
+up to the Council or the Board to decide in last resort. We will
+strive to base our decisions on three things: project mission, values
+and facts. Feelings are here as &quot;warning signals&quot; of dissonance and
+understood as such; and should be resolved hopefully.
+
+Disagreements may appear from diverse reasons; one may be that we've
+not been specific enough about the direction (because we didn't or
+because we still don't know well enough how to be specific enough;
+that's something to refine as well).
+
+
+#2. Mageia.org does not target desktop users especially. Well, we do;
+as we do target servers and embedded devices. As well.
+
+Nor does it compete with other Linux distributions or other operating
+systems. Yes, we do compete in some way. But we don't see ourselves
+like this at first.
+
+The big difference we expect for Mageia.org is not to compete, but to
+become a inter-disciplinary collaboration community of excellence for
+free/libre projects; the Mageia Linux distribution is only one (huge,
+central and first) &quot;game&quot; in this. As a project, as a platform, as a
+product, as a showcase.
+
+As a hint, two teams were not listed for now, because we thought that
+we need to roll out our first working ISO first and because we didn't
+explained how their role would fit: ergonomics/users study and
+electronics/hardware devices.
+
+The goal is not only to produce a ~horizontal Linux-based system that
+will empower people; it's to create the conditions to build ~vertical
+solutions with it, within or from the Mageia.org community.
+
+Mageia.org is not a commercial project but a community project; where
+people/companies will bring in and bring from. Both as users and as
+contributors.
+
+That does not prevent to design it through marketing, but that must be
+aligned with the project direction.
+
+
+So, to draw this in perspective now, here are the next big milestones
+we have in sight for the coming months. That does not define long term
+strategy (which is still buried in the announcement and in the
+vision/mission statements being worked on) but I guess it will help:
+
+ 1. releasing a test drive ISO before the end of November; this is to
+test drive four things:
+ * packaging/translation/build system as a whole,
+ * community council and teams work &amp; coordination,
+ * final product stability,
+ * concurrent discussions for future plans.
+
+ 2. having December to cool down and prepare the next run; having end
+of December free of any stress in this regard;
+
+ 3. preparing coming FOSDEM in February 2011; where we shall meet more
+people to discuss future and hot topics.
+
+Concurrent to these, Mageia.org community must form and learn on itself.
+
+For the marketing team, for instance, the first step could to market
+the project itself toward people that will _contribute to it_, first.
+
+That's who we want to work with and who we want to be in love with the
+product, the technology, the project and the processes first. That's
+who we want to care about first. Then we will have to see how what we
+love can be a fit for other people.
+
+(and no, that doesn't exclude all users, but only users that don't
+expect to contribute to the project directly)
+
+That helps in three ways:
+ - helping refine the whole project vision as whole and advocate it;
+ - help contributors get a firmer grasp on who they are, and what
+they're going to build;
+ - inform users community of what it may be going to look like.
+
+This, with time, will help to discuss targets with more data and more
+perspective. For everyone. Notwithstanding that other teams have quite
+a lot of work as well and may need to advocate it as well.
+
+Yes, that's a short roadmap. We can expect to have a larger one later.
+But that's what we have to focus on at this time.
+
+We will dig into some of these points in dedicated meetings in the
+next days (marketing/communication, roadmap and weekly progress).
+
+
+Cheers,
+
+Romain
+</PRE>
+
+
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+ <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
+ <B>Graham Lauder</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010150900.23506.yorick_%40openoffice.org%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">yorick_ at openoffice.org
+ </A><BR>
+ <I>Thu Oct 14 22:00:23 CEST 2010</I>
+ <P><UL>
+ <LI>Previous message: <A HREF="002398.html">[Mageia-discuss] Mageia logo proposals and selection
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+<!--beginarticle-->
+<PRE>On Thursday 14 Oct 2010 22:34:35 Tux99 wrote:
+&gt;<i> On Thu, 14 Oct 2010, J.A. Magall&#243;n wrote:
+</I>&gt;<i> &gt; You could always change the marketing hype from 'This is for you' to
+</I>&gt;<i> &gt; 'What do you want ? We have it !', and state different lists of 'what
+</I>&gt;<i> &gt; we have' for different groups. So you're promoting the _same_ distro,
+</I>&gt;<i> &gt; not different brands/versions, for everyone. And at the end...
+</I>&gt;<i> &gt; 'we even have a predefined package set for you to install your servers
+</I>&gt;<i> &gt; or your desktops, your office or gaming box, no funny package cherry
+</I>&gt;<i> &gt; picking...'.
+</I>&gt;<i>
+</I>&gt;<i> I like this idea, this is exactly how I would do it too, but then
+</I>&gt;<i> what do I know, I'm only a dumb techie, not a marketing expert...
+</I>
+
+And I'm only a dumb Marketing Guy and not a programming expert, so we should
+make a good team. :)
+
+However, this sort of research goes on all the time, questions are asked by
+Google of their data mining, by research companies and the like and Marketing
+People pay much money to these companies for the results.
+
+And in fact we know a lot of the answers already. What you suggest above is
+in fact valid in certain market segments, but it doesn't work for all. But
+then that's we do, define a market and find out what criteria are valid for
+that market and package to suit.
+
+Cheers
+GL
+
+--
+Graham Lauder,
+OpenOffice.org MarCon (Marketing Contact) NZ
+<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A>
+
+OpenOffice.org Migration and training Consultant.
+
+INGOTs Assessor Trainer
+(International Grades in Open Technologies)
+www.theingots.org
+</PRE>
+
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diff --git a/zarb-ml/mageia-discuss/20101014/002400.html b/zarb-ml/mageia-discuss/20101014/002400.html
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+ <TITLE> [Mageia-discuss] Mageia Flash
+ </TITLE>
+ <LINK REL="Index" HREF="index.html" >
+ <LINK REL="made" HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20Flash&In-Reply-To=%3CAANLkTinibeaxjV%3DCV4RXoNa%3D28bC5uJEwAuLZMcgmMv8%40mail.gmail.com%3E">
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+ <H1>[Mageia-discuss] Mageia Flash</H1>
+ <B>Pascal Terjan</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20Flash&In-Reply-To=%3CAANLkTinibeaxjV%3DCV4RXoNa%3D28bC5uJEwAuLZMcgmMv8%40mail.gmail.com%3E"
+ TITLE="[Mageia-discuss] Mageia Flash">pterjan at gmail.com
+ </A><BR>
+ <I>Thu Oct 14 23:47:07 CEST 2010</I>
+ <P><UL>
+ <LI>Previous message: <A HREF="002397.html">[Mageia-discuss] wiki responsable
+</A></li>
+
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+<!--beginarticle-->
+<PRE>On Mon, Oct 11, 2010 at 03:41, Morgan Leijstr&#246;m &lt;<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">morgan at tribun.eu</A>&gt; wrote:
+&gt;<i> Maybe we should early try to make an iso targeted to be placed on a USB stick
+</I>&gt;<i> to be booted and run from, and also have storage on the stick.
+</I>
+What do you mean by early? I would expect that is is done at the same
+time as other isos
+</PRE>
+
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+ <h1>14 October 2010 Archives by author</h1>
+ <ul>
+ <li> <b>Messages sorted by:</b>
+ <a href="thread.html#start">[ thread ]</a>
+ <a href="subject.html#start">[ subject ]</a>
+
+ <a href="date.html#start">[ date ]</a>
+
+ <li><b><a href="https://www.mageia.org/mailman/listinfo/mageia-discuss">More info on this list...
+ </a></b></li>
+ </ul>
+ <p><b>Starting:</b> <i>Thu Oct 14 01:18:05 CEST 2010</i><br>
+ <b>Ending:</b> <i>Thu Oct 14 23:47:07 CEST 2010</i><br>
+ <b>Messages:</b> 26<p>
+ <ul>
+
+<LI><A HREF="002379.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2379">&nbsp;</A>
+<I>Thomas Backlund
+</I>
+
+<LI><A HREF="002382.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2382">&nbsp;</A>
+<I>Thomas Backlund
+</I>
+
+<LI><A HREF="002387.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2387">&nbsp;</A>
+<I>Thomas Backlund
+</I>
+
+<LI><A HREF="002383.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2383">&nbsp;</A>
+<I>Wolfgang Bornath
+</I>
+
+<LI><A HREF="002395.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2395">&nbsp;</A>
+<I>Frank Griffin
+</I>
+
+<LI><A HREF="002372.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2372">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002374.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2374">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002377.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2377">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002380.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2380">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002384.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2384">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002386.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2386">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002390.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2390">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002399.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2399">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002396.html">[Mageia-discuss] wiki responsable
+</A><A NAME="2396">&nbsp;</A>
+<I>MacXi
+</I>
+
+<LI><A HREF="002397.html">[Mageia-discuss] wiki responsable
+</A><A NAME="2397">&nbsp;</A>
+<I>MacXi
+</I>
+
+<LI><A HREF="002388.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2388">&nbsp;</A>
+<I>J.A. Magall&#243;n
+</I>
+
+<LI><A HREF="002389.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2389">&nbsp;</A>
+<I>J.A. Magall&#243;n
+</I>
+
+<LI><A HREF="002385.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2385">&nbsp;</A>
+<I>Olivier M&#233;jean
+</I>
+
+<LI><A HREF="002400.html">[Mageia-discuss] Mageia Flash
+</A><A NAME="2400">&nbsp;</A>
+<I>Pascal Terjan
+</I>
+
+<LI><A HREF="002373.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2373">&nbsp;</A>
+<I>Tux99
+</I>
+
+<LI><A HREF="002375.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2375">&nbsp;</A>
+<I>Tux99
+</I>
+
+<LI><A HREF="002376.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2376">&nbsp;</A>
+<I>Tux99
+</I>
+
+<LI><A HREF="002378.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2378">&nbsp;</A>
+<I>Tux99
+</I>
+
+<LI><A HREF="002381.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2381">&nbsp;</A>
+<I>Tux99
+</I>
+
+<LI><A HREF="002391.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2391">&nbsp;</A>
+<I>Tux99
+</I>
+
+<LI><A HREF="002398.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2398">&nbsp;</A>
+<I>Romain d'Alverny
+</I>
+
+ </ul>
+ <p>
+ <a name="end"><b>Last message date:</b></a>
+ <i>Thu Oct 14 23:47:07 CEST 2010</i><br>
+ <b>Archived on:</b> <i>Thu Oct 14 23:47:27 CEST 2010</i>
+ <p>
+ <ul>
+ <li> <b>Messages sorted by:</b>
+ <a href="thread.html#start">[ thread ]</a>
+ <a href="subject.html#start">[ subject ]</a>
+
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+ </a></b></li>
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+ <h1>14 October 2010 Archives by date</h1>
+ <ul>
+ <li> <b>Messages sorted by:</b>
+ <a href="thread.html#start">[ thread ]</a>
+ <a href="subject.html#start">[ subject ]</a>
+ <a href="author.html#start">[ author ]</a>
+
+
+ <li><b><a href="https://www.mageia.org/mailman/listinfo/mageia-discuss">More info on this list...
+ </a></b></li>
+ </ul>
+ <p><b>Starting:</b> <i>Thu Oct 14 01:18:05 CEST 2010</i><br>
+ <b>Ending:</b> <i>Thu Oct 14 23:47:07 CEST 2010</i><br>
+ <b>Messages:</b> 26<p>
+ <ul>
+
+<LI><A HREF="002372.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2372">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002373.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2373">&nbsp;</A>
+<I>Tux99
+</I>
+
+<LI><A HREF="002374.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2374">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002375.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2375">&nbsp;</A>
+<I>Tux99
+</I>
+
+<LI><A HREF="002376.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2376">&nbsp;</A>
+<I>Tux99
+</I>
+
+<LI><A HREF="002377.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2377">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002378.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2378">&nbsp;</A>
+<I>Tux99
+</I>
+
+<LI><A HREF="002379.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2379">&nbsp;</A>
+<I>Thomas Backlund
+</I>
+
+<LI><A HREF="002380.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2380">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002381.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2381">&nbsp;</A>
+<I>Tux99
+</I>
+
+<LI><A HREF="002382.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2382">&nbsp;</A>
+<I>Thomas Backlund
+</I>
+
+<LI><A HREF="002383.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2383">&nbsp;</A>
+<I>Wolfgang Bornath
+</I>
+
+<LI><A HREF="002384.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2384">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002385.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2385">&nbsp;</A>
+<I>Olivier M&#233;jean
+</I>
+
+<LI><A HREF="002386.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2386">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002387.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2387">&nbsp;</A>
+<I>Thomas Backlund
+</I>
+
+<LI><A HREF="002388.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2388">&nbsp;</A>
+<I>J.A. Magall&#243;n
+</I>
+
+<LI><A HREF="002389.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2389">&nbsp;</A>
+<I>J.A. Magall&#243;n
+</I>
+
+<LI><A HREF="002390.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2390">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002391.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2391">&nbsp;</A>
+<I>Tux99
+</I>
+
+<LI><A HREF="002395.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2395">&nbsp;</A>
+<I>Frank Griffin
+</I>
+
+<LI><A HREF="002396.html">[Mageia-discuss] wiki responsable
+</A><A NAME="2396">&nbsp;</A>
+<I>MacXi
+</I>
+
+<LI><A HREF="002398.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2398">&nbsp;</A>
+<I>Romain d'Alverny
+</I>
+
+<LI><A HREF="002397.html">[Mageia-discuss] wiki responsable
+</A><A NAME="2397">&nbsp;</A>
+<I>MacXi
+</I>
+
+<LI><A HREF="002399.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2399">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002400.html">[Mageia-discuss] Mageia Flash
+</A><A NAME="2400">&nbsp;</A>
+<I>Pascal Terjan
+</I>
+
+ </ul>
+ <p>
+ <a name="end"><b>Last message date:</b></a>
+ <i>Thu Oct 14 23:47:07 CEST 2010</i><br>
+ <b>Archived on:</b> <i>Thu Oct 14 23:47:27 CEST 2010</i>
+ <p>
+ <ul>
+ <li> <b>Messages sorted by:</b>
+ <a href="thread.html#start">[ thread ]</a>
+ <a href="subject.html#start">[ subject ]</a>
+ <a href="author.html#start">[ author ]</a>
+
+ <li><b><a href="https://www.mageia.org/mailman/listinfo/mageia-discuss">More info on this list...
+ </a></b></li>
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+
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diff --git a/zarb-ml/mageia-discuss/20101014/subject.html b/zarb-ml/mageia-discuss/20101014/subject.html
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+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN">
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+ <HEAD>
+ <title>The Mageia-discuss 14 October 2010 Archive by subject</title>
+ <META NAME="robots" CONTENT="noindex,follow">
+ <META http-equiv="Content-Type" content="text/html; charset=us-ascii">
+ </HEAD>
+ <BODY BGCOLOR="#ffffff">
+ <a name="start"></A>
+ <h1>14 October 2010 Archives by subject</h1>
+ <ul>
+ <li> <b>Messages sorted by:</b>
+ <a href="thread.html#start">[ thread ]</a>
+
+ <a href="author.html#start">[ author ]</a>
+ <a href="date.html#start">[ date ]</a>
+
+ <li><b><a href="https://www.mageia.org/mailman/listinfo/mageia-discuss">More info on this list...
+ </a></b></li>
+ </ul>
+ <p><b>Starting:</b> <i>Thu Oct 14 01:18:05 CEST 2010</i><br>
+ <b>Ending:</b> <i>Thu Oct 14 23:47:07 CEST 2010</i><br>
+ <b>Messages:</b> 26<p>
+ <ul>
+
+<LI><A HREF="002400.html">[Mageia-discuss] Mageia Flash
+</A><A NAME="2400">&nbsp;</A>
+<I>Pascal Terjan
+</I>
+
+<LI><A HREF="002372.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2372">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002373.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2373">&nbsp;</A>
+<I>Tux99
+</I>
+
+<LI><A HREF="002374.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2374">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002375.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2375">&nbsp;</A>
+<I>Tux99
+</I>
+
+<LI><A HREF="002376.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2376">&nbsp;</A>
+<I>Tux99
+</I>
+
+<LI><A HREF="002377.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2377">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002378.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2378">&nbsp;</A>
+<I>Tux99
+</I>
+
+<LI><A HREF="002379.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2379">&nbsp;</A>
+<I>Thomas Backlund
+</I>
+
+<LI><A HREF="002380.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2380">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002381.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2381">&nbsp;</A>
+<I>Tux99
+</I>
+
+<LI><A HREF="002382.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2382">&nbsp;</A>
+<I>Thomas Backlund
+</I>
+
+<LI><A HREF="002383.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2383">&nbsp;</A>
+<I>Wolfgang Bornath
+</I>
+
+<LI><A HREF="002384.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2384">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002385.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2385">&nbsp;</A>
+<I>Olivier M&#233;jean
+</I>
+
+<LI><A HREF="002386.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2386">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002387.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2387">&nbsp;</A>
+<I>Thomas Backlund
+</I>
+
+<LI><A HREF="002388.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2388">&nbsp;</A>
+<I>J.A. Magall&#243;n
+</I>
+
+<LI><A HREF="002389.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2389">&nbsp;</A>
+<I>J.A. Magall&#243;n
+</I>
+
+<LI><A HREF="002390.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2390">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002391.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2391">&nbsp;</A>
+<I>Tux99
+</I>
+
+<LI><A HREF="002395.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2395">&nbsp;</A>
+<I>Frank Griffin
+</I>
+
+<LI><A HREF="002398.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2398">&nbsp;</A>
+<I>Romain d'Alverny
+</I>
+
+<LI><A HREF="002399.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2399">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<LI><A HREF="002396.html">[Mageia-discuss] wiki responsable
+</A><A NAME="2396">&nbsp;</A>
+<I>MacXi
+</I>
+
+<LI><A HREF="002397.html">[Mageia-discuss] wiki responsable
+</A><A NAME="2397">&nbsp;</A>
+<I>MacXi
+</I>
+
+ </ul>
+ <p>
+ <a name="end"><b>Last message date:</b></a>
+ <i>Thu Oct 14 23:47:07 CEST 2010</i><br>
+ <b>Archived on:</b> <i>Thu Oct 14 23:47:27 CEST 2010</i>
+ <p>
+ <ul>
+ <li> <b>Messages sorted by:</b>
+ <a href="thread.html#start">[ thread ]</a>
+
+ <a href="author.html#start">[ author ]</a>
+ <a href="date.html#start">[ date ]</a>
+ <li><b><a href="https://www.mageia.org/mailman/listinfo/mageia-discuss">More info on this list...
+ </a></b></li>
+ </ul>
+ <p>
+ <hr>
+ <i>This archive was generated by
+ Pipermail 0.09 (Mailman edition).</i>
+ </BODY>
+</HTML>
+
diff --git a/zarb-ml/mageia-discuss/20101014/thread.html b/zarb-ml/mageia-discuss/20101014/thread.html
new file mode 100644
index 000000000..33b88a817
--- /dev/null
+++ b/zarb-ml/mageia-discuss/20101014/thread.html
@@ -0,0 +1,209 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN">
+<HTML>
+ <HEAD>
+ <title>The Mageia-discuss 14 October 2010 Archive by thread</title>
+ <META NAME="robots" CONTENT="noindex,follow">
+ <META http-equiv="Content-Type" content="text/html; charset=us-ascii">
+ </HEAD>
+ <BODY BGCOLOR="#ffffff">
+ <a name="start"></A>
+ <h1>14 October 2010 Archives by thread</h1>
+ <ul>
+ <li> <b>Messages sorted by:</b>
+
+ <a href="subject.html#start">[ subject ]</a>
+ <a href="author.html#start">[ author ]</a>
+ <a href="date.html#start">[ date ]</a>
+
+ <li><b><a href="https://www.mageia.org/mailman/listinfo/mageia-discuss">More info on this list...
+ </a></b></li>
+ </ul>
+ <p><b>Starting:</b> <i>Thu Oct 14 01:18:05 CEST 2010</i><br>
+ <b>Ending:</b> <i>Thu Oct 14 23:47:07 CEST 2010</i><br>
+ <b>Messages:</b> 26<p>
+ <ul>
+
+<!--0 01287011885- -->
+<LI><A HREF="002372.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2372">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<UL>
+<!--1 01287011885-01287019082- -->
+<LI><A HREF="002373.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2373">&nbsp;</A>
+<I>Tux99
+</I>
+
+<UL>
+<!--2 01287011885-01287019082-01287023849- -->
+<LI><A HREF="002374.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2374">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<UL>
+<!--3 01287011885-01287019082-01287023849-01287026199- -->
+<LI><A HREF="002375.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2375">&nbsp;</A>
+<I>Tux99
+</I>
+
+<!--3 01287011885-01287019082-01287023849-01287026199-01287028735- -->
+<LI><A HREF="002376.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2376">&nbsp;</A>
+<I>Tux99
+</I>
+
+<!--3 01287011885-01287019082-01287023849-01287026199-01287030279- -->
+<LI><A HREF="002377.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2377">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<!--3 01287011885-01287019082-01287023849-01287026199-01287030279-01287030938- -->
+<LI><A HREF="002378.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2378">&nbsp;</A>
+<I>Tux99
+</I>
+
+<!--3 01287011885-01287019082-01287023849-01287026199-01287030279-01287030938-01287035627- -->
+<LI><A HREF="002380.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2380">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<!--3 01287011885-01287019082-01287023849-01287026199-01287030279-01287030938-01287035627-01287036005- -->
+<LI><A HREF="002381.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2381">&nbsp;</A>
+<I>Tux99
+</I>
+
+<!--3 01287011885-01287019082-01287023849-01287026199-01287030279-01287030938-01287035627-01287036005-01287040125- -->
+<LI><A HREF="002383.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2383">&nbsp;</A>
+<I>Wolfgang Bornath
+</I>
+
+<!--3 01287011885-01287019082-01287023849-01287026199-01287030279-01287034723- -->
+<LI><A HREF="002379.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2379">&nbsp;</A>
+<I>Thomas Backlund
+</I>
+
+<!--3 01287011885-01287019082-01287023849-01287026199-01287030279-01287034723-01287040287- -->
+<LI><A HREF="002384.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2384">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<!--3 01287011885-01287019082-01287023849-01287026199-01287041318- -->
+<LI><A HREF="002385.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2385">&nbsp;</A>
+<I>Olivier M&#233;jean
+</I>
+
+<!--3 01287011885-01287019082-01287023849-01287026199-01287041318-01287048625- -->
+<LI><A HREF="002390.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2390">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<!--3 01287011885-01287019082-01287023849-01287038799- -->
+<LI><A HREF="002382.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2382">&nbsp;</A>
+<I>Thomas Backlund
+</I>
+
+<!--3 01287011885-01287019082-01287023849-01287038799-01287042292- -->
+<LI><A HREF="002386.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2386">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<!--3 01287011885-01287019082-01287023849-01287038799-01287042292-01287044238- -->
+<LI><A HREF="002387.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2387">&nbsp;</A>
+<I>Thomas Backlund
+</I>
+
+<!--3 01287011885-01287019082-01287023849-01287038799-01287042292-01287044238-01287047895- -->
+<LI><A HREF="002389.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2389">&nbsp;</A>
+<I>J.A. Magall&#243;n
+</I>
+
+<!--3 01287011885-01287019082-01287023849-01287038799-01287042292-01287044238-01287047895-01287048875- -->
+<LI><A HREF="002391.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2391">&nbsp;</A>
+<I>Tux99
+</I>
+
+<!--3 01287011885-01287019082-01287023849-01287038799-01287042292-01287044238-01287047895-01287048875-01287060054- -->
+<LI><A HREF="002398.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2398">&nbsp;</A>
+<I>Romain d'Alverny
+</I>
+
+<!--3 01287011885-01287019082-01287023849-01287038799-01287042292-01287044238-01287047895-01287048875-01287086423- -->
+<LI><A HREF="002399.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2399">&nbsp;</A>
+<I>Graham Lauder
+</I>
+
+<!--3 01287011885-01287019082-01287023849-01287047433- -->
+<LI><A HREF="002388.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2388">&nbsp;</A>
+<I>J.A. Magall&#243;n
+</I>
+
+<!--3 01287011885-01287019082-01287023849-01287053726- -->
+<LI><A HREF="002395.html">[Mageia-discuss] Mageia logo proposals and selection
+</A><A NAME="2395">&nbsp;</A>
+<I>Frank Griffin
+</I>
+
+</UL>
+</UL>
+</UL>
+<!--0 01287059320- -->
+<LI><A HREF="002396.html">[Mageia-discuss] wiki responsable
+</A><A NAME="2396">&nbsp;</A>
+<I>MacXi
+</I>
+
+<!--0 01287060746- -->
+<LI><A HREF="002397.html">[Mageia-discuss] wiki responsable
+</A><A NAME="2397">&nbsp;</A>
+<I>MacXi
+</I>
+
+<!--0 01287092827- -->
+<LI><A HREF="002400.html">[Mageia-discuss] Mageia Flash
+</A><A NAME="2400">&nbsp;</A>
+<I>Pascal Terjan
+</I>
+
+ </ul>
+ <p>
+ <a name="end"><b>Last message date:</b></a>
+ <i>Thu Oct 14 23:47:07 CEST 2010</i><br>
+ <b>Archived on:</b> <i>Thu Oct 14 23:47:27 CEST 2010</i>
+ <p>
+ <ul>
+ <li> <b>Messages sorted by:</b>
+
+ <a href="subject.html#start">[ subject ]</a>
+ <a href="author.html#start">[ author ]</a>
+ <a href="date.html#start">[ date ]</a>
+ <li><b><a href="https://www.mageia.org/mailman/listinfo/mageia-discuss">More info on this list...
+ </a></b></li>
+ </ul>
+ <p>
+ <hr>
+ <i>This archive was generated by
+ Pipermail 0.09 (Mailman edition).</i>
+ </BODY>
+</HTML>
+