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diff --git a/zarb-ml/mageia-discuss/20101014/002372.html b/zarb-ml/mageia-discuss/20101014/002372.html new file mode 100644 index 000000000..6231afdae --- /dev/null +++ b/zarb-ml/mageia-discuss/20101014/002372.html @@ -0,0 +1,131 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-discuss] Mageia logo proposals and selection + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010141218.05477.yorick_%40openoffice.org%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + + <LINK REL="Next" HREF="002373.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-discuss] Mageia logo proposals and selection</H1> + <B>Graham Lauder</B> + <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010141218.05477.yorick_%40openoffice.org%3E" + TITLE="[Mageia-discuss] Mageia logo proposals and selection">yorick_ at openoffice.org + </A><BR> + <I>Thu Oct 14 01:18:05 CEST 2010</I> + <P><UL> + + <LI>Next message: <A HREF="002373.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2372">[ date ]</a> + <a href="thread.html#2372">[ thread ]</a> + <a href="subject.html#2372">[ subject ]</a> + <a href="author.html#2372">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>On Thursday 14 Oct 2010 06:39:32 Wolfgang Bornath wrote: +><i> 2010/10/13 Marc Paré <<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">marc at marcpare.com</A>>: +</I>><i> > I think Graham is trying to voice (I agree with him at this point) is +</I>><i> > that the marketing/communications committee is working through steps +</I>><i> > that lead to branding suggestions. We are almost done with the +</I>><i> > groundwork and holding off a bit would help us in completing and +</I>><i> > presenting our suggestions. +</I>><i> +</I>><i> As I wrote I do agree as well. +</I>><i> +</I>><i> > This is not a case of branding a targeted group at this point but the +</I>><i> > overall flavour of the Mageia brand. +</I>><i> +</I>><i> Uh, sorry, I thought he wrote "identifying target markets", may be I +</I>><i> did not read it right? I am not talking about the time when this will +</I>><i> be done but rather voice another warning about being too restrictive +</I>><i> while doing that "indentifying target markets", whenever that will be. +</I>><i> I still remember the previous discussion about such restrictive +</I>><i> targets as "young couples" and the like, basing the procedure on +</I>><i> demographic statistics of certain parts of the world. +</I> + +Ack and I swore I wasn't going to get into this discussion again because it's +like talking to a brick wall and actually you proved my point about target +markets by suggesting the vast and incalculable differences between Germany +and the rest of the OECD. + +However, you still stubbornly hold to the view that somehow, by a piece of +grand magic that nobody else in the business world has ever managed to do, +unless they are a monopoly, we can come up with something that suits everyone +in the world of all ages. Tell us what that secret is because you'll be able +to sell it for millions. Usually the people who say this are in reality saying +"Everybody in MY demographic" + +The reality is: We are going into a saturated market, there are hundreds of +distros out there, the successful ones have identified their target markets +and branded to that market, The major competitor works effectively in a +Monopolistic atmosphere while still spending $US500 million annually on +marketing and you think they don't target markets! + +We have been working on publishing the Core Values over the past week or so, +that immediately defines a market in and of itself. + +The families market suggestion was one that came to me because of personal +experience in my business in that my most successful instances of selling +linux have (after studying results) been in a family environment where the +small network support model was functioning. + +Now in my market then the target would be the Mothers, in Germany, according +to your analysis, the Fathers, in each of these markets the upshot of success +is 2.4 users, or possibly more if you count 3 generations (Or whatever your +average family size wherever you are) and an instant local support network +(MS's greatest strength). + +The point is the suggestion was made giving due consideration to a pile of +factors including maintaining user base, aka: Brand Loyalty (Kevin Roberts, of +Saatchis calls 'Building Love Brands' and he often cites Apple as an +example). + +Now does that mean we are restricting the market, of course not. Apple's +target is young, high disposable income, singles. To me that's obvious and I +could prove that, but I was told that "Apple Targets everyone" ???? naturally +by someone in that demographic. + +Marketing is not witchcraft or voodoo, it's a science and an art form. + +We need to get on with it and no matter what there is an absolute given: + +"You cannot please all of the people all of the time" + + +Really, at this point we have a lot of work to do before we define or even +identify our target market. When we get to that point any realistic positive +alternatives will be well received. + +Cheers +GL +</PRE> + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + + <LI>Next message: <A HREF="002373.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2372">[ date ]</a> + <a href="thread.html#2372">[ thread ]</a> + <a href="subject.html#2372">[ subject ]</a> + <a href="author.html#2372">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-discuss">More information about the Mageia-discuss +mailing list</a><br> +</body></html> |