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+ <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
+ <B>Thomas Backlund</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C4CB6A74F.6090702%40iki.fi%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">tmb at iki.fi
+ </A><BR>
+ <I>Thu Oct 14 08:46:39 CEST 2010</I>
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+<PRE>Graham Lauder skrev 14.10.2010 05:37:
+
+&gt;<i> That's the difference. In these days of online build services there is
+</I>&gt;<i> arguably no reason that we could not create different package sets on
+</I>&gt;<i> different media for different markets and completely different branding for
+</I>&gt;<i> each set.
+</I>
+oh but there is...
+
+developer base, testers, QA, Mirroring infra.
+
+simply rebuilding a package does not mean that it actually works.
+
+&gt;<i>
+</I>&gt;<i> How many users does Mandriva have worldwide, compare that to the number of
+</I>&gt;<i> computer users and you will see that the &quot;one size fits all&quot; does not equal
+</I>&gt;<i> significant market share.
+</I>&gt;<i>
+</I>&gt;<i> OpenOffice.org user base is estimated to be around 100 million, the vast
+</I>&gt;<i> majority (around 90%) on an MS platform even though linux distros get it by
+</I>&gt;<i> default. OOo is targeted at office productivity people for obvious reasons,
+</I>&gt;<i> it's branding, colour design (Blue engenders a feeling of reliability and
+</I>&gt;<i> efficiency) is aimed at that market group. The Logo design is aimed at a 30
+</I>&gt;<i> to 45 age group, who are the decision makers in this group and to whom &quot;Gulls&quot;
+</I>&gt;<i> = Freedom.
+</I>&gt;<i>
+</I>&gt;<i> As far as we can tell, OOo out performs MSO 2003, 2007 and 2010 combined
+</I>&gt;<i> outside of educational institutions, but still is nowhere near the combined
+</I>&gt;<i> user base of the MSO 97/2000/XP group. This penetration is down to marketing
+</I>&gt;<i> on a shoestring, the OOo marketing project is the most active, marketing group
+</I>&gt;<i> in the FOSS world other than RedHat, Ubuntu and Mozilla, most of whom are paid
+</I>&gt;<i> and have a budget.
+</I>&gt;<i>
+</I>
+Ignoring the Linux userbase for now, OpenOffice usage on MS side is
+chosen on three merits:
+
+1. its free (economy)
+2. it works as intended (need)
+3. its open source (ideology)
+
+And the two first ones are the biggest reason obviously.
+
+&gt;<i> We do not work on voodoo, we work on science with measurable results. I don't
+</I>&gt;<i> dismiss your code as crap because I am not a hacker. Don't dismiss what I say
+</I>&gt;<i> as nonsense without logical and reasoned argument to back it up. Your
+</I>&gt;<i> &quot;feelings&quot; don't count as a logical counter argument.
+</I>&gt;<i>
+</I>&gt;<i> I don't &quot;fear&quot;, I _know_ from experience and research that a &quot;One Size Fits
+</I>&gt;<i> All&quot; Product and marketing campaign will go nowhere.
+</I>
+Yeah, we can never please all, thats true, but we must also be careful
+to not be &quot;too narrow&quot; as it also &quot;kills&quot; the product
+
+&gt;<i> As an addendum to that I would ask the question, The Zero to dead, male and
+</I>&gt;<i> female market group, and I presume all nationalities and all religions and all
+</I>&gt;<i> social groupings and all job types and all locations and localities, young,
+</I>&gt;<i> old teenaged and middleaged, technologically educated and illiterate. How
+</I>&gt;<i> would you present Mageia to all these vastly different groups of people?
+</I>&gt;<i>
+</I>
+Its Linux! Anything anywhere! Whatever you need, we got it! :)
+
+&gt;<i> Wouldn't it be more sensible to say: &quot;This group of people could materially
+</I>&gt;<i> benefit from using Mageia as their preferred Technology platform, let's
+</I>&gt;<i> communicate with them in a way that they can relate to.&quot;
+</I>&gt;<i>
+</I>
+Yep. as long as it's not driven to a point where we offend/repel parts
+of the community.
+
+Remember, Mageia _is_ a Community distribution.
+
+--
+Thomas
+</PRE>
+
+
+
+
+
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