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diff --git a/zarb-ml/mageia-discuss/20101014/002384.html b/zarb-ml/mageia-discuss/20101014/002384.html new file mode 100644 index 000000000..16cd009fa --- /dev/null +++ b/zarb-ml/mageia-discuss/20101014/002384.html @@ -0,0 +1,178 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-discuss] Mageia logo proposals and selection + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010142011.27824.yorick_%40openoffice.org%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="002379.html"> + <LINK REL="Next" HREF="002385.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-discuss] Mageia logo proposals and selection</H1> + <B>Graham Lauder</B> + <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010142011.27824.yorick_%40openoffice.org%3E" + TITLE="[Mageia-discuss] Mageia logo proposals and selection">yorick_ at openoffice.org + </A><BR> + <I>Thu Oct 14 09:11:27 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="002379.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI>Next message: <A HREF="002385.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2384">[ date ]</a> + <a href="thread.html#2384">[ thread ]</a> + <a href="subject.html#2384">[ subject ]</a> + <a href="author.html#2384">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>On Thursday 14 Oct 2010 18:38:43 Thomas Backlund wrote: +><i> Graham Lauder skrev 14.10.2010 07:24: +</I>><i> > On Thursday 14 Oct 2010 16:16:39 Tux99 wrote: +</I>><i> [...] +</I>><i> +</I>><i> > Damned by faint praise, and frankly I'm insulted, I suggest you read the +</I>><i> > Core Values statement which is up on the website now I think and which I +</I>><i> > and my team put together in deep consultation with the founders. +</I>><i> +</I>><i> [...] +</I>><i> +</I>><i> > especially when you say it as though you have a deep dark knowledge. I +</I>><i> > don't really have time to do marketing 101 here and It's wasting my time +</I>><i> > when I could be doing the more useful things that the Founders have +</I>><i> > asked us to do. +</I>><i> +</I>><i> Now this last comment does not at all follow the Values... +</I>><i> The "more useful things to do" approach is never a good argument... ever... +</I>><i> +</I>><i> > However: +</I>><i> > Marketing raises Brand awareness +</I>><i> > It connects a value with the product in the Consumers mind +</I>><i> > It connects a brand with people on an emotional level +</I>><i> > +</I>><i> > That's it, Getting people to use it is Sales which is a different beast +</I>><i> > altogether. +</I>><i> +</I>><i> True. +</I>><i> +</I>><i> > We get people to see the brand, connect with the brand and then think +</I>><i> > about investigating it after that it's sales and engineering. +</I>><i> +</I>><i> But as one point already made, namely the "engineering part"... +</I>><i> It does not help if we get a brand, but no developers & testers that is +</I>><i> interested in it... +</I> +Agreed, and that is another target market. We need to develop a brand that +suits that particular market. One of the drivers in the younger end of this +group is "fame" or recognition. High profile distros with a good brand image +attract these people especially if there is a large user base. Ubuntu have +done this well. Arguably the greatest part of their success is the number iof +devs that they attract, This is pretty obvious when you attend Linux confs, +interestingly the question: "Does it make a better Distro" could be debated. + +There are many reasons for this but probably a big driver is the "Significant +addition to the CV" Which works better when working for a high profile +project. +><i> +</I>><i> >> Software is not a car or a handbag or a jacket, those are items where +</I>><i> >> looks and design counts a lot, with software the only design that counts +</I>><i> >> is UI interface design aimed at maximising usability. +</I>><i> +</I>><i> One thing that we must be careful about is the "maximising usability" +</I>><i> part, as it's easy to get it so "dumbed down" that it ends up +</I>><i> useless/annoying for many users... +</I> +Again in certain market segments "dumbed down" is exactly what is needed by +the end user, I have suggested a solution to this particular dichotomy, we +will see, I'm not sure if my solution is feasible from a Devs POV + +><i> +</I>><i> > There is an old saying there are none so blind as those that will not +</I>><i> > see, and it doesn't matter how good the UI is, if no-one looks at it, +</I>><i> > it's the same for anything, you can make it as pretty and as usable as +</I>><i> > you want if nobody knows the brand exists then the only ones that will +</I>><i> > connect are the ones that stumble across it accidentally. +</I>><i> +</I>><i> True. +</I>><i> +</I>><i> > Once more, this is wasting my time and there is no point in discussing +</I>><i> > this with a closed mind and entrenched attitudes. +</I>><i> +</I>><i> and the Values got hit again :( +</I>><i> please think before you write. +</I> +I did think and I stand by the comment + +><i> +</I>><i> And if you think of the last statement, the "closed mind" part goes both +</I>><i> ways. +</I>><i> Many things in this discussion does come out as "closed marketing mind" +</I>><i> vs "closed user/developer mind". +</I>><i> +</I> +My mind is open, it has to be, I work in a marketing team. I enjoy good +debate and I get annoyed when people make broad statements that they have no +evidence for and at the same time, completely ignore positions that are +supported by substantive and exhaustive research that is done on a daily basis +by companies all round the world. + +The problem we have is perhaps one of communication in that we need to +communicate with people the value of marketing in an OSS project. I actually +made comments on my blog about this. + + Unfortunately (or fortunately from my POV) I first got into FOSS marketing in +OOo where the marketing team has a project of it's own +(<A HREF="http://marketing.openoffice.org">http://marketing.openoffice.org</A>) and it's a very supportive environment +because the project values it's marketing team. And I think that shows in the +results. + +However having said all that I'll work on the grumpiness factor. :) + +and I'll keep my grumps to my blog! + +<A HREF="http://no-humble-opinions.blogspot.com/2010/10/free-marketing.html">http://no-humble-opinions.blogspot.com/2010/10/free-marketing.html</A> + +><i> -- +</I>><i> Thomas +</I> +Cheers +GL + +-- +Graham Lauder, +OpenOffice.org MarCon (Marketing Contact) NZ +<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A> + +OpenOffice.org Migration and training Consultant. + +INGOTs Moderator New Zealand +www.theingots.org.nz + +</PRE> + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="002379.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI>Next message: <A HREF="002385.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2384">[ date ]</a> + <a href="thread.html#2384">[ thread ]</a> + <a href="subject.html#2384">[ subject ]</a> + <a href="author.html#2384">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-discuss">More information about the Mageia-discuss +mailing list</a><br> +</body></html> |