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+ <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
+ <B>Marc Par&#233;</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3Ci94orv%24he9%241%40dough.gmane.org%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">marc at marcpare.com
+ </A><BR>
+ <I>Wed Oct 13 19:05:02 CEST 2010</I>
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+<PRE>Le 2010-10-13 12:40, Wolfgang Bornath a &#233;crit :
+&gt;<i> 2010/10/13 Graham Lauder&lt;<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">yorick_ at openoffice.org</A>&gt;:
+</I>&gt;&gt;<i>
+</I>&gt;&gt;<i> Can I request a pause on this, from a marketing POV we need to finalise
+</I>&gt;&gt;<i> branding elements including Pallet, a marketing plan, identifying target
+</I>&gt;&gt;<i> markets and finish the vision and mission. All of these will influence the
+</I>&gt;&gt;<i> design. Also the logo is an isolated element in the overall branding. Any
+</I>&gt;&gt;<i> competition should include all of these elements such as:
+</I>&gt;<i>
+</I>&gt;<i> While I regard this careful &quot;step-by-step&quot; approach as the right way
+</I>&gt;<i> to face the task I still am not in the same boat regarding this
+</I>&gt;<i> &quot;target market&quot; restriction. It is a restriction because selecting one
+</I>&gt;<i> target automaticlly de-selects everything else. Of course you can't
+</I>&gt;<i> please everybody so the logo will definitely not draw attention of one
+</I>&gt;<i> group while it will be perfect for other groups. But the tighter you
+</I>&gt;<i> define a &quot;target market&quot;, the smaller is the group you will reach with
+</I>&gt;<i> such a selection and the larger is the group which you do not reach.
+</I>&gt;<i>
+</I>&gt;<i> A good example was the Tux with stars in his eyes, the main symbol of
+</I>&gt;<i> the LE2005 version of Mandrakelinux. It was meant for a special target
+</I>&gt;<i> market (which was delighted!) and at the same time did severe damage
+</I>&gt;<i> to the distribution because it totally missed other markets. It's an
+</I>&gt;<i> extreme example how you can do totally wrong while thinking you are
+</I>&gt;<i> following a &quot;target&quot; strategy.
+</I>&gt;<i>
+</I>
+Hi Wolfgang:
+
+I think Graham is trying to voice (I agree with him at this point) is
+that the marketing/communications committee is working through steps
+that lead to branding suggestions. We are almost done with the
+groundwork and holding off a bit would help us in completing and
+presenting our suggestions.
+
+This is not a case of branding a targeted group at this point but the
+overall flavour of the Mageia brand. We just need a little more time to
+finalize our work. We are almost there.
+
+Marc
+
+</PRE>
+
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