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   <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
    <B>Marc Par&#233;</B> 
    <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3Ci94orv%24he9%241%40dough.gmane.org%3E"
       TITLE="[Mageia-discuss] Mageia logo proposals and selection">marc at marcpare.com
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    <I>Wed Oct 13 19:05:02 CEST 2010</I>
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<PRE>Le 2010-10-13 12:40, Wolfgang Bornath a &#233;crit :
&gt;<i> 2010/10/13 Graham Lauder&lt;<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">yorick_ at openoffice.org</A>&gt;:
</I>&gt;&gt;<i>
</I>&gt;&gt;<i> Can I request a pause on this, from a marketing POV we need to finalise
</I>&gt;&gt;<i> branding elements including Pallet,  a marketing plan, identifying target
</I>&gt;&gt;<i> markets and finish the vision and mission.  All of these will influence the
</I>&gt;&gt;<i> design.  Also the logo is an isolated element in the overall branding.  Any
</I>&gt;&gt;<i> competition should include all of these elements such as:
</I>&gt;<i>
</I>&gt;<i> While I regard this careful &quot;step-by-step&quot; approach as the right way
</I>&gt;<i> to face the task I still am not in the same boat regarding this
</I>&gt;<i> &quot;target market&quot; restriction. It is a restriction because selecting one
</I>&gt;<i> target automaticlly de-selects everything else. Of course you can't
</I>&gt;<i> please everybody so the logo will definitely not draw attention of one
</I>&gt;<i> group while it will be perfect for other groups. But the tighter you
</I>&gt;<i> define a &quot;target market&quot;, the smaller is the group you will reach with
</I>&gt;<i> such a selection and the larger is the group which you do not reach.
</I>&gt;<i>
</I>&gt;<i> A good example was the Tux with stars in his eyes, the main symbol of
</I>&gt;<i> the LE2005 version of Mandrakelinux. It was meant for a special target
</I>&gt;<i> market (which was delighted!) and at the same time did severe damage
</I>&gt;<i> to the distribution because it totally missed other markets. It's an
</I>&gt;<i> extreme example how you can do totally wrong while thinking you are
</I>&gt;<i> following a &quot;target&quot; strategy.
</I>&gt;<i>
</I>
Hi Wolfgang:

I think Graham is trying to voice (I agree with him at this point) is 
that the marketing/communications committee is working through steps 
that lead to branding suggestions. We are almost done with the 
groundwork and holding off a bit would help us in completing and 
presenting our suggestions.

This is not a case of branding a targeted group at this point but the 
overall flavour of the Mageia brand. We just need a little more time to 
finalize our work. We are almost there.

Marc

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