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diff --git a/zarb-ml/mageia-dev/20101001/000570.html b/zarb-ml/mageia-dev/20101001/000570.html new file mode 100644 index 000000000..2abbd1dd5 --- /dev/null +++ b/zarb-ml/mageia-dev/20101001/000570.html @@ -0,0 +1,132 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-dev] Identifying Target Markets + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3Ci84ar4%245o9%241%40dough.gmane.org%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="000549.html"> + <LINK REL="Next" HREF="000571.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-dev] Identifying Target Markets</H1> + <B>Marc Paré</B> + <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3Ci84ar4%245o9%241%40dough.gmane.org%3E" + TITLE="[Mageia-dev] Identifying Target Markets">marc at marcpare.com + </A><BR> + <I>Fri Oct 1 11:49:23 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="000549.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000571.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#570">[ date ]</a> + <a href="thread.html#570">[ thread ]</a> + <a href="subject.html#570">[ subject ]</a> + <a href="author.html#570">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>><i> Such applications don't have to be installed by default. They just have +</I>><i> to be available on the installation DVD, with a selectable Educational +</I>><i> group of applications, much like the Internet and Server groups +</I>><i> available on existing Mandriva DVD's. It could even be called "Young +</I>><i> Family". +</I>><i> +</I>><i> Note that in the past (at least about 10 years ago), RedHat CD's had +</I>><i> many selectable installation groups, many of which overlapped. So using +</I>><i> this approach, there could be groups called "Educational", "Young +</I>><i> Family", and "Home Office", for example, all containing the +</I>><i> go-openoffice office suite, among other applications. +</I>><i> I believe that the current Mandriva DVD doesn't have any overlap between +</I>><i> installation groups. +</I>><i> +</I> +><i> - André (andre999) +</I>><i> +</I> +I like this approach. When I have helped people with their install of +Mandriva, once we get to the choice of applications, I usually tell them +to choose the 3rd choice and go to the package selection. If we could +add a specific choice of "Education Workstation" then this would be +enough to satisfy most users installing for the first time. We could +then focus on education specific softs in this category. (I have +noticed, BTW, that most, if not all, users will ask to include the "Game +Workstation" in their installation.) + +There should, in fact, be an "Education" focussed marketing group inside +the larger Mageia marketing group. + +It has long been known that if you can market to the younger kids, they +will most likely continue with what they were used to use later on in +life. Apple has followed this principle quite well, music companies +follow this principle quite well (Yamaha Corp.) for schools. This gives +them a marketing edge and a good slice of the consumer end of things. +Imagine if Mageia could corner 1-2% of consumer acceptance of its +product. That would be quite a feat in itself. + +In fact, I use this principle at work where I used years ago +Mandriva2007 for a lab. I was told that linux was not welcomed in our +school board. So I created a lab with Mandriva 2007 disguised as Windows +machines (themes, icons, etc). Students and staff used the "extra lab" +and even the "special education" teachers used it to teach students with +learning disabilities. No one ever complained of the lab and at year end +I told the staff and students that it was a linux lab. I got more +requests that year to install linux on home boxes that I could imagine. + +Since then, linux has been part of my school's student history, with my +helping install home installations for free (help) and doing remote +maintenance/service if they need help. I have approx. 150 students using +OpenOffice and roughly 40-50 students using Mandriva at home. + +Marc + + +</PRE> + + + + + + + + + + + + + + + + + + + + + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="000549.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000571.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#570">[ date ]</a> + <a href="thread.html#570">[ thread ]</a> + <a href="subject.html#570">[ subject ]</a> + <a href="author.html#570">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-dev">More information about the Mageia-dev +mailing list</a><br> +</body></html> |