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<H1>[Mageia-dev] Identifying Target Markets</H1>
<B>Graham Lauder</B>
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TITLE="[Mageia-dev] Identifying Target Markets">yorick_ at openoffice.org
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<I>Sun Oct 3 08:39:51 CEST 2010</I>
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<PRE>On Sunday 03 Oct 2010 19:34:28 Wolfgang Bornath wrote:
><i> 2010/10/3 andré <<A HREF="https://www.mageia.org/mailman/listinfo/mageia-dev">andr55 at laposte.net</A>>:
</I>><i> > Targeting the school boards makes a lot of sense.
</I>><i>
</I>><i> Again this is something you can not generalize, different countries
</I>><i> have different structures.
</I>><i> In Germany it is not a school board who decides what software will be
</I>><i> bought for a certain region or school. This is decided on state level
</I>><i> for the various states of the federal republic. You have to go to some
</I>><i> state office and compete with the reps of Microsoft. You do not talk
</I>><i> to parents or teachers, it's some bureaucrats who decide this over
</I>><i> here (with very few exceptions).
</I>><i>
</I>><i> Same with many other countries. This school board system as in the US
</I>><i> is not a world wide system.
</I>
Marc is talking about Canada and despite rumours to the contrary, Canada is as
much a part of the US as New Zealand is a part of Australia.
And In fact in all of these countries and the UK as a matter of fact, software
purchase is a school decision. Education Departments, as in NZ, may negotiate
with vendors for a block price for schools but the purchase is the schools
decision.
Targeting schools does make a lot of sense in a Global context.
One local school here just went with Ubuntu on 1500 netbooks
<A HREF="http://manaiakalani.blogspot.com/search/label/1%3A1">http://manaiakalani.blogspot.com/search/label/1%3A1</A>
which will be one for every student. Interestingly they don't actually
advertise the OS, although they will be using the go-oo.org version of OOo
because of it's Googledocs/Zoho integration.
There are a lot of other examples, you can talk to the people at the sharp end
on the K12OSN maillist if you want. It is a significant market, just ask MS,
they bleed just to keep a toehold..
Cheers
GL
--
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A>
OpenOffice.org Migration and training Consultant.
INGOTs Assessor Trainer
(International Grades in Open Technologies)
www.theingots.org
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