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<H1>[Mageia-dev] Art, Logo and Branding</H1>
<B>Tux99</B>
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TITLE="[Mageia-dev] Art, Logo and Branding">tux99-mga at uridium.org
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<I>Fri Sep 24 00:42:41 CEST 2010</I>
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<PRE>On Thu, 23 Sep 2010, [UTF-8] Marc Paré wrote:
><i> Le 2010-09-23 17:58, Michael Scherer a écrit :
</I>><i> Le jeudi 23 septembre 2010 à 16:17 -0400, Marc Paré a écrit :
</I>>><i> I think in the grand scheme of things, we should all acknowledge that
</I>>><i> should the name "Mageia" not work, that a name change would be a
</I>>><i> possibility, just as a logo change is still a possibility. We have seen
</I>>><i> this from many OSS firms who went through this process.
</I>><i>
</I>><i> How do you assess that it is the name that do not work and that's not
</I>><i> anything else ?
</I>><i>
</I>>><i> We should be careful in making the distro too "cottagey" or "home grown"
</I>>><i> in looks and flavour. I would suggest that the long term vision for the
</I>>><i> distro also include a commercial aspect. There should be a community
</I>>><i> driven distro and a commercial distro (read server).
</I>><i>
</I>><i> I fear that this scheme does look like too much the one that caused
</I>><i> problem in the past within Mandriva community, with contradictions
</I>><i> between the community nature and the more commercial version.
</I>><i>
</I>><i> How would you ensure that the community version will not be seen as a
</I>><i> cheap version of the commercial one ? How would you prevent this idea
</I>><i> from destroying again the community like it did by the past ?
</I>><i>
</I>><i> If theses questions are not solved, I think all attempts to redo the
</I>><i> mistakes of the past are bound to recreate the failures of the past.
</I>><i> And I think that none of us think that's a desirable outcome.
</I>><i>
</I>><i> All people who I asked the question said that the only solution is to
</I>><i> have 2 different names and brandings.
</I>><i> Redhat do it, and it work fine from them.
</I>><i> Novell do it, and it work fine.
</I>><i> Canonical do it ( to a lesser extend , since there was
</I>><i> <A HREF="https://bugs.launchpad.net/ubuntuone-servers/+bug/375345">https://bugs.launchpad.net/ubuntuone-servers/+bug/375345</A> ), and it work
</I>><i> fine.
</I>><i>
</I>><i> Even debian based distro used a different name ( progeny, etc ).
</I>><i>
</I>><i> We didn't for Mandriva, and so started the confusion between the
</I>><i> company, the distribution and the community. And so people didn't
</I>><i> contribute because it was a business, and the idea that "updates were
</I>><i> not free" stick around for a long time because it was hard to explain to
</I>><i> people the different concept
</I>><i>
</I>><i> So if there is a business or commercial version, I think this would
</I>><i> requires a different name and branding. Using the association name for
</I>><i> that would not be right, in my opinion.
</I>><i>
</I>><i>
</I>><i> Good points.
</I>><i>
</I>><i> However, we are lucky in that are just at the start of organizing the
</I>><i> community and it gives us the luxury of trying to plan a rational growth
</I>><i> path for the distro.
</I>><i>
</I>><i> Mageia is starting off from the community end of things. We should then
</I>><i> be looking at models where communities have grown from that end then. A
</I>><i> good example that I can think of is the Moodle application where it
</I>><i> started out as a community driven project and its commercial end is now
</I>><i> doing quite well. The planning for the commercial end came a little
</I>><i> after the Moodle community became popular and the commercial end
</I>><i> followed. Their logo and name are quite known now in educational
</I>><i> circles, both on the community OSS side and the corporate side. This
</I>><i> assures the community a little more financial independence with
</I>><i> support coming from the corporate side.
</I>><i>
</I>><i> It may be to our benefit to see if some similar growth models could be
</I>><i> applied to Mageia.
</I>
I 100% agree with Michael, Mageia the foundation and the distro should
NOT have any commercial involvement, that's not how it was intended as
far as I understand the objectives on the mageia.or home page and that's
definitely not what i want to be involved in.
Of course anyone (including community members) is free to create a
separate for profit distro under a different name that is based on
Mageia, but the name Magei should NEVER be associated with a commercial
distro.
Debian should be our only example to follow in this respect.
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