diff options
Diffstat (limited to 'zarb-ml/mageia-marketing/2012-March/000675.html')
| -rw-r--r-- | zarb-ml/mageia-marketing/2012-March/000675.html | 174 |
1 files changed, 174 insertions, 0 deletions
diff --git a/zarb-ml/mageia-marketing/2012-March/000675.html b/zarb-ml/mageia-marketing/2012-March/000675.html new file mode 100644 index 000000000..42ebeebc4 --- /dev/null +++ b/zarb-ml/mageia-marketing/2012-March/000675.html @@ -0,0 +1,174 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-marketing] Mageia social network strategy + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-marketing%40mageia.org?Subject=Re%3A%20%5BMageia-marketing%5D%20%20Mageia%20social%20network%20strategy&In-Reply-To=%3C4F692A5D.2050307%40googlemail.com%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="000667.html"> + <LINK REL="Next" HREF="000678.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-marketing] Mageia social network strategy</H1> + <B>loqo</B> + <A HREF="mailto:mageia-marketing%40mageia.org?Subject=Re%3A%20%5BMageia-marketing%5D%20%20Mageia%20social%20network%20strategy&In-Reply-To=%3C4F692A5D.2050307%40googlemail.com%3E" + TITLE="[Mageia-marketing] Mageia social network strategy">hoverflydesign at googlemail.com + </A><BR> + <I>Wed Mar 21 02:09:49 CET 2012</I> + <P><UL> + <LI>Previous message: <A HREF="000667.html">[Mageia-marketing] Regarding Mageia and social networking sites +</A></li> + <LI>Next message: <A HREF="000678.html">[Mageia-marketing] Mageia social network strategy +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#675">[ date ]</a> + <a href="thread.html#675">[ thread ]</a> + <a href="subject.html#675">[ subject ]</a> + <a href="author.html#675">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>Hi guys, + +Hope it's ok to jump in here. This is about Mageia social marketing, +after reading SebSebSeb's comments (and others)! + + + +To be successful, the following points should be considered: + + + + +1) Form an intelligent, efficient social marketing strategy. + +And make sure everyone knows it and sticks to it! + + + +2) Have a presence on Twitter/Facebook/G+/identi.ca/Diaspora + +ONLY do this so people can find Mageia on these networks and be brought +to the main Mageia site (or planet). + +Think about these networks as PIECES of a social network strategy. Each +is a small but vital service to the Mageia community... but it's the +OVERALL strategy that is important. Focusing too much on just one +service is not good use of resources! + + + +3) Use media wisely. + +In all honesty, the best use of time and energy is connecting with +magazines and high-profile blogs, building relationships with them and +letting THEM promote Mageia to their EXISTING followers! (These +followers will spread the news on all the various social networks. Let +them use time and energy for this purpose.) + +That's the smart, professional approach and it's far more efficient than +trying to gather followers or spit out news at random on different sites +and networks. + + + +4) Maintain strong brand guidelines. + +All successful brands control their identity firmly. +e.g: <A HREF="https://www.mozilla.org/en-US/firefox/brand/identity/">https://www.mozilla.org/en-US/firefox/brand/identity/</A> + +Mageia has a fantastic brand (name and icon are excellent) but it must +be protected and cared for. It is never too soon to care about this!!! + +For example: the identi.ca group icon is just a black cauldron, not the +usual blue Mageia icon. This makes the group seem fake - or at least not +part of Mageia. Little details like this dilute the brand over time. +Someone should have noticed and cared to put this right! + + + + + +BRIEF SOCIAL NETWORK ANALYSIS + + +Twitter, Facebook and Google+ : + +Tainted but necessary promotional tools. They should be used to +broadcast news and events and gather followers, simply because they are +mass mediums. Mageia needs exposure to a wider audience and should focus +on these proprietory channels. These channels excel at connecting people +to brands, quickly, directly and easily. People expect this! + + +Identi.ca: + +isn't the same thing. The users there are more Linux/FLOSS oriented and +they can smell promotions a mile off. It seems hard to break into the +community in a meaningful way and the tools to do so are lacking -- the +Android apps, for example, are frustrating and nearly useless. Identi.ca +users will, however, promote news among themselves if they find it in +the mainstream. We should take identi.ca seriously but not over-spend +energy on it. The number of users is small compared to FB/G+/Twitter. A +gentle push from time to time on identi.ca (like Seb is doing +brilliantly) is enough to keep awareness raised. + + +Disapora: + +Again, it's not mainstream and users are not there for official +promotions or to "follow" their favourite brands. They seem very warm +and welcoming and the users of various distros seem to get along very +well together. It definitely merits some promotion of Mageia but will +not bring many users to Mageia. The users it does bring will be loyal +and enthusiastic though! + + + + + +Thanks for reading. Hope that helps move the conversation forward! + + +loqo, +new Mageia contributor + +About me: <A HREF="https://wiki.mageia.org/en/User:Loqo">https://wiki.mageia.org/en/User:Loqo</A> + + + + +</PRE> + + + + + + + + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="000667.html">[Mageia-marketing] Regarding Mageia and social networking sites +</A></li> + <LI>Next message: <A HREF="000678.html">[Mageia-marketing] Mageia social network strategy +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#675">[ date ]</a> + <a href="thread.html#675">[ thread ]</a> + <a href="subject.html#675">[ subject ]</a> + <a href="author.html#675">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-marketing">More information about the Mageia-marketing +mailing list</a><br> +</body></html> |