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+ <H1>[Mageia-marketing] Visibility, Spreading</H1>
+ <B>Wolfgang Bornath</B>
+ <A HREF="mailto:mageia-marketing%40mageia.org?Subject=Re%3A%20%5BMageia-marketing%5D%20Visibility%2C%20Spreading&In-Reply-To=%3CAANLkTi%3DNv%3DiTMp9%3DKpuEFLh5tX9gnrNc_XWE9FbqbOUk%40mail.gmail.com%3E"
+ TITLE="[Mageia-marketing] Visibility, Spreading">molch.b at googlemail.com
+ </A><BR>
+ <I>Mon Jan 24 12:17:52 CET 2011</I>
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+<PRE>One essential part to promote something is &quot;Keep it in the news&quot; -
+which means &quot;visibility&quot; of the name.
+
+This is a task which needs the cooperation of several teams and people:
+
+1. All teamleaders and board/council should continuously report about
+their work in the blog
+
+2. MarCom can create a regular newsletter, subscription form should be
+on the portal page of the Mageia website
+ - newsletter editor(s) can gather information from all parts of the
+project, including local communities.
+ - after compilation the newsletter should be translated by team
+members of i18n language teams (at Mandriva we had a web interface for
+that)
+ - local communities can advertize the newsletter in their language
+
+3. Local communities or members of the i18n language teams can contact
+the media (news sites, print magazines) in their languages
+ - keep those contacts alive by sending regular &quot;news flashes&quot;
+ - compile articles &amp; reviews about Mageia and send them in to the editors
+
+4. Major news &amp; press releases (releases, participation at major
+events, etc.) should be compiled, sent to the i18n language teams for
+translation and then sent away all together at the same time to
+newsletter subscribers, press contacts, news sites, etc.
+ - a news flash / announcement which hits the public everywhere at the
+same time has more impact than the same news spread over a period of
+time.
+
+
+Whatever we do, all this should sum up to a continuous flow.
+
+ - regular visibility of the name engraves the name in the mind of the readers
+ - covering a large part of the world (each area in their own
+language) generates an even larger spreading of the contents.
+
+Whatever we do, we should do it together inside a system of cooperation
+ - a system of compiling and spreading is much more effective than
+single activities (which does not mean that such single activities
+should not occur besides the whole system).
+
+As a long time contributor in this field I remember that we had such a
+setup at Mandrakesoft (organized and maintained by Ga&#235;l Duval &amp; Kadjo
+N'Doua, long time ago). It was good and we can do it as well (or
+better!).
+
+--
+wobo
+</PRE>
+
+
+
+
+
+
+
+
+
+
+
+
+
+
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