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diff --git a/zarb-ml/mageia-discuss/20101018/002464.html b/zarb-ml/mageia-discuss/20101018/002464.html new file mode 100644 index 000000000..4b9a90c39 --- /dev/null +++ b/zarb-ml/mageia-discuss/20101018/002464.html @@ -0,0 +1,110 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-discuss] Mageia logo proposals and selection + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3CAANLkTin8FwPQONpp7PHy%2BtWxN0V_FXCpMVHqCW21faKM%40mail.gmail.com%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="002463.html"> + <LINK REL="Next" HREF="002471.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-discuss] Mageia logo proposals and selection</H1> + <B>Wolfgang Bornath</B> + <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3CAANLkTin8FwPQONpp7PHy%2BtWxN0V_FXCpMVHqCW21faKM%40mail.gmail.com%3E" + TITLE="[Mageia-discuss] Mageia logo proposals and selection">molch.b at googlemail.com + </A><BR> + <I>Mon Oct 18 18:13:08 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="002463.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI>Next message: <A HREF="002471.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2464">[ date ]</a> + <a href="thread.html#2464">[ thread ]</a> + <a href="subject.html#2464">[ subject ]</a> + <a href="author.html#2464">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>2010/10/18 Hoyt Duff <<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">hoytduff at gmail.com</A>>: +><i> On Mon, Oct 18, 2010 at 11:27 AM, Frank Griffin <<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">ftg at roadrunner.com</A>> wrote: +</I>><i> +</I>>><i> The significant costs of trying to be all things to all people, +</I>><i> +</I>><i> This is the biggest danger to any distro.and had, I believe, a +</I>><i> significant part in Mandriva's struggles. It seems to me that the +</I>><i> Mageia devs want to get back to their Mandrake roots. +</I> +I do not think so, the quality of the product had nothing to do with +Mandriva's problems. In most of Mandriva's problems marketing at least +played a leading role. + +First bad marketing: +When Mandrakesoft was a successful startup it had no real marketing +which would influence the development. Then the investors came in and +brought in the real marketing, people of which never heard about Linux +distributions before, so it seemed. They based the wrong management +decisions on bad marketing advices, burning mountains of money with +fruitless attempts in sidetracks of the Linux world. When that led to +the near crash those people were thrown out and Mandrakesoft +propagated a "Back to the roots" strategy as a Linux distributor. +Which was successful enough to carry them out of chapter 11. + +Then lack of marketing: +But maybe this experience led them to the other extreme: They started +to ignore the basic rules of marketing. Be present, be visible, make +noise about yourself, make people looking forward to the next news +about your brand, and in consequence make your name/brand a known part +of the computer world. They ignored all this, shut down PR almost +entirely and where they did something in the way of PR it was badly +done because marketing (or the store) did something without notifying +the other departments (remember the instant-on desaster). Or they sold +cheap machines with Mandrakelinux pre-installed without making sure +that this pre-installation was done correctly (as happened with the +deal with Walmart). Or they propagated deals worldwide where the +customer could never benefit from because the hardware was sold in +France only. Or they refused to pay a couple of hundred Euros for +travelling expenses while they could have had an otherwise cost free +roadshow all over Switzerland (courtesy of Jäggi book store chain and +wobo). I can easily fill several pages with such examples. + +The Mandriva story is a perfect example of the two extremes: bad +marketing and almost no marketing at all. +But all that was not related to the development and/or other technical +parts of the company. + +><i> BTW, nicely formed argument, Frank. +</I> +Agreed, 100% ! +-- +wobo +</PRE> + + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="002463.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI>Next message: <A HREF="002471.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2464">[ date ]</a> + <a href="thread.html#2464">[ thread ]</a> + <a href="subject.html#2464">[ subject ]</a> + <a href="author.html#2464">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-discuss">More information about the Mageia-discuss +mailing list</a><br> +</body></html> |