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diff --git a/zarb-ml/mageia-discuss/20101017/002443.html b/zarb-ml/mageia-discuss/20101017/002443.html new file mode 100644 index 000000000..456f72e24 --- /dev/null +++ b/zarb-ml/mageia-discuss/20101017/002443.html @@ -0,0 +1,140 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-discuss] Mageia logo proposals and selection + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3CAANLkTinaVeEXtxfDBhiRGM8HKPTr3fiMPk7Oku0H%2BiuL%40mail.gmail.com%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="002440.html"> + <LINK REL="Next" HREF="002441.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-discuss] Mageia logo proposals and selection</H1> + <B>Wolfgang Bornath</B> + <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3CAANLkTinaVeEXtxfDBhiRGM8HKPTr3fiMPk7Oku0H%2BiuL%40mail.gmail.com%3E" + TITLE="[Mageia-discuss] Mageia logo proposals and selection">molch.b at googlemail.com + </A><BR> + <I>Sun Oct 17 19:10:03 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="002440.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI>Next message: <A HREF="002441.html">[Mageia-discuss] Mageia Flash +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2443">[ date ]</a> + <a href="thread.html#2443">[ thread ]</a> + <a href="subject.html#2443">[ subject ]</a> + <a href="author.html#2443">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>2010/10/17 andré <<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">andr55 at laposte.net</A>>: +><i> Romain d'Alverny a écrit : +</I>>><i> +</I>>><i> Hey everyone, +</I>>><i> +</I>>><i> so, to re-frame a bit things and cool down. +</I>>><i> +</I>><i> +</I>><i> Excellent.  Agree 100%. +</I> +Same here. + +Drawing back from a fruitless stage of the discussion I took my time +to dig out all the advertizing by the Big Ones I saw on tv and on the +street during the last years. + +Apple: +All computer related ads were technical, showing the product and +talking about the product.(like the campaigns for the "thinnest +laptop" and the current ads for the ipad). None showed any people +except a middle.aged man playing with his Apple laptop. +All ads about the real income generator of Apple are showing people +all age, mostly single persons on the screen, either only the shadow +with the white strips of the ipod earphones or as dancing teenagers. +No families, no special target. + +IBM: +All ads by IBM are technical. There's the empty server room with a +manager asking where all the servers were gone. Somebody tells him all +the work is done now by that one server running Linux. Another one +features 2 older guys watching basketball where that one guy names +"Linux" is better than all the others, one spectator tells the other, +"The best thing about this guy, he's for free!". +Current ads by IBM show CPUs and the IBM staff (people all age) +singing the IBM jingle. +No families, no special target. + +Ubuntu. +Now I haven't seen any tv ads for Ubuntu but all advertizing Ubuntu +does aims at the average user. +Again no families. + +But: +Almost all consumer goods (cars, washing machines, butter, meat, even +clothing, furniture, etc.) show families in their ads and talk to a +special target group: the young couple with kids, good income, +managing their life with joy and as easy as a pie. + +What does that tell us? +If anything it tells that the big ones do make a difference between +marketing for computers and marketing for any other consumer goods. + + +Next: Linux <-> Mageia. + +Yes, there is this car ad where Volkswagen tries to make people think +"VW" as a synonym of "car" (VW, The Car). They don't succeeded. People +still think about buying a car first and then they think about the +brand and then the model (except hardcore gasoline junkies who think +Porsche even while they are cleaning the dishes). + +Why should we think "linux" first and then "Mageia"? +Because Linux - as Mageia spelled it out in the "values" - is not a +competition *against* other distributions, it is a competition while +*collaborating* with other distributions as being said by in "values" +page. So how can I strive to place "Mageia" on the same level as +"Linux", ignoring that there are other Linux flavors which are using +the same stuff as Mageia uses, which are always welcome to take from +Mageia as Mageia is welcome to take from them? + +Isn't what Ubuntu tried (and succeeded in some parts of the world) in +contradiction with the spirit of the Open Source community which +Mageia committed itself to keep up and maintain? I'd not take Ubuntu +as a good example for anything, except for good documentation and PR. +I wrote about that lack of PR repeatedly in the Mandriva forum, some +people may remember. + +Only some thoughts from a guy who always has been and always will be +first a Linux user and advocate, then the user and contributor and +advocate of a distribution. + +Now go on with marketing. + +-- +wobo +</PRE> + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="002440.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI>Next message: <A HREF="002441.html">[Mageia-discuss] Mageia Flash +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2443">[ date ]</a> + <a href="thread.html#2443">[ thread ]</a> + <a href="subject.html#2443">[ subject ]</a> + <a href="author.html#2443">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-discuss">More information about the Mageia-discuss +mailing list</a><br> +</body></html> |