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+ <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
+ <B>Marcello Anni</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010161125.46012.marcello.anni%40alice.it%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">marcello.anni at alice.it
+ </A><BR>
+ <I>Sat Oct 16 11:25:45 CEST 2010</I>
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+<PRE>&gt;<i> 2010/10/15 Gamaliel Lamboy Rodr&#237;guez &lt;<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">gamalamboy at gmail.com</A>&gt;:
+</I>&gt;<i> &gt; Therefore, the branding for
+</I>&gt;<i> &gt; them cannot possibly insert Linux or other technical details; it is more
+</I>&gt;<i> &gt; of a simplified picture of what Free Software is and how we insert
+</I>&gt;<i> &gt; ourselves into that. This is seen in our Core Values, where the main
+</I>&gt;<i> &gt; focus is showing people that we are a Community, not a corporation, and
+</I>&gt;<i> &gt; that we care about our users. On the other side we have the
+</I>&gt;<i> &gt; intermediate-to-advanced Linux users, which CAN and/or DO choose a Linux
+</I>&gt;<i> &gt; OS and FOSS Technologies. To these users we can introduce a branding
+</I>&gt;<i> &gt; that includes our special characteristics in the Linux world and the
+</I>&gt;<i> &gt; advantages of using our development branch, etc. But Graham's point
+</I>&gt;<i> &gt; still stands, that we need to define these target markets more fully so
+</I>&gt;<i> &gt; we can better assess the Mageia reputation in each of them.
+</I>&gt;<i>
+</I>&gt;<i> My opinion is from my POV: I'm a home user, FLOSS enthusiast, curious,
+</I>&gt;<i> I love computers, love to read, love to learn, love to help in forums,
+</I>&gt;<i> but in the end, I'm just a regular-guy-not-developer. I work in
+</I>&gt;<i> nothing related with computers, just an administrative employee. I'm a
+</I>&gt;<i> dad, I'm a husband.
+</I>&gt;<i>
+</I>&gt;<i> Said this, I start.
+</I>&gt;<i>
+</I>&gt;<i> What I see when I navigate Internet is this:
+</I>&gt;<i>
+</I>&gt;<i> <A HREF="http://www.microsoft.com/security_essentials/">http://www.microsoft.com/security_essentials/</A>
+</I>&gt;<i>
+</I>&gt;<i> <A HREF="http://www.apple.com/macosx/refinements/">http://www.apple.com/macosx/refinements/</A>
+</I>&gt;<i>
+</I>&gt;<i> <A HREF="http://www.apple.com/macosx/what-is-macosx/">http://www.apple.com/macosx/what-is-macosx/</A>
+</I>&gt;<i>
+</I>&gt;<i> <A HREF="http://windows.microsoft.com/en-US/windows/discover">http://windows.microsoft.com/en-US/windows/discover</A>
+</I>&gt;<i>
+</I>&gt;<i> <A HREF="http://www.ubuntu.com/desktop/features">http://www.ubuntu.com/desktop/features</A>
+</I>&gt;<i>
+</I>&gt;<i> These are examples of the way other big companies &quot;sell&quot; their
+</I>&gt;<i> products. They keep it simple. They describe it with simplicity,
+</I>&gt;<i> non-technical language. Obviously, they are targeting people that know
+</I>&gt;<i> very little about computers, OS, software.
+</I>&gt;<i>
+</I>&gt;<i> Images are almost always showing mom+dad+kids (or teens) all together,
+</I>&gt;<i> around the notebook, laughing, enjoying. Or teenagers with their
+</I>&gt;<i> backpacks, and skates, cool clothes, doing things like chat, listening
+</I>&gt;<i> music, watching a video, facebook, etc.
+</I>&gt;<i>
+</I>&gt;<i> My point is that these big companies, exhibit their products with a
+</I>&gt;<i> &quot;common people&quot; language, showing images of common people, doing
+</I>&gt;<i> ordinary things.
+</I>&gt;<i>
+</I>&gt;<i> Why? because common people is the people who need to be convinced.
+</I>&gt;<i> Common people have doubts, maybe they are a little scare about if the
+</I>&gt;<i> hit a key and a program is erased.
+</I>&gt;<i>
+</I>&gt;<i> People like all of you and me, know what we want and what we need
+</I>&gt;<i> (talking about the OS and software and hardware).
+</I>&gt;<i>
+</I>&gt;<i> I know that I can mount a small server with an ordinary Win XP, if I
+</I>&gt;<i> put in it the right software. The same XP that Microsoft &quot;sell&quot; to
+</I>&gt;<i> ordinary people with nice images of the family watching Toy Story in
+</I>&gt;<i> the notebook.
+</I>&gt;<i>
+</I>&gt;<i> I (and all of you) don't need that a company mounting images of a geek
+</I>&gt;<i> mounting a server with Gentoo. Because we are not ordinary users. We
+</I>&gt;<i> need something, we go to Google, we go to forums, we read a lot, we
+</I>&gt;<i> pick the software we need, we set it up, and we mount whatever satisfy
+</I>&gt;<i> our need. We're self sufficient. We are &quot;special&quot;.
+</I>&gt;<i>
+</I>&gt;<i> We won't use Mageia because the marketing team convince us. We are
+</I>&gt;<i> here to build it from the very base.
+</I>&gt;<i>
+</I>&gt;<i> Ordinary people must be convinced by us (or by our marketing team)
+</I>&gt;<i> that Mageia is easy. That Mageia will not bite them. That they will
+</I>&gt;<i> watch their movies, talk with their IM friends, listen music, create
+</I>&gt;<i> their documents, without open a console and type &quot;dark&quot; commands that
+</I>&gt;<i> they can't understand.
+</I>&gt;<i>
+</I>&gt;<i> We must make &quot;common people&quot; feel comfortable in Mageia. They must
+</I>&gt;<i> feel joy using their computers with Mageia. To use Mageia must be easy
+</I>&gt;<i> and pleasurable work/play/hand around with Mageia.
+</I>&gt;<i>
+</I>&gt;<i> Of course, the console will be there for &quot;power users&quot;. Packages to
+</I>&gt;<i> mount a servers will also be there too. But you don't need to create a
+</I>&gt;<i> big marketing campaign for power users, because they know what is
+</I>&gt;<i> available, and how to install it and configure. And if they don't,
+</I>&gt;<i> they will read and learn. Because that's our nature. As regular
+</I>&gt;<i> people's nature is &quot;I don't care how it works, I just want it working
+</I>&gt;<i> right and quick&quot;.
+</I>&gt;<i>
+</I>&gt;<i> So, I'm sorry but I agree with the people who want to target this
+</I>&gt;<i> &quot;ordinary people&quot;. Because I don't think that making Mageia easier and
+</I>&gt;<i> friendly hurt or damage advanced users. Linux will be always powerful,
+</I>&gt;<i> with the right packages. And any advanced user can make &quot;urpmi
+</I>&gt;<i> my-advanced-packages&quot; whenever he/she needs.
+</I>&gt;<i>
+</I>&gt;<i> We need to attract more non-linux users. Because if all Linux distros
+</I>&gt;<i> have 1% of the market, and we attract just users from other distros,
+</I>&gt;<i> you only change the way that 1% is distributed.
+</I>
++1
+&gt;<i>
+</I>&gt;<i> My respect to marketing team.
+</I>
+thanks : )
+&gt;<i>
+</I>&gt;<i> Regards.
+</I>&gt;<i>
+</I>&gt;<i>
+</I>&gt;<i> Gustavo Giampaoli (aka tavillo1980)
+</I>
+
+cheers,
+Marcello
+</PRE>
+
+
+
+
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