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diff --git a/zarb-ml/mageia-discuss/20101013/002364.html b/zarb-ml/mageia-discuss/20101013/002364.html new file mode 100644 index 000000000..84335cb97 --- /dev/null +++ b/zarb-ml/mageia-discuss/20101013/002364.html @@ -0,0 +1,83 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-discuss] Mageia logo proposals and selection + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3CAANLkTik4LEtFWw3pJwMD0jb3NDzoGQA0FHfx2%3DqLy18R%40mail.gmail.com%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="002363.html"> + <LINK REL="Next" HREF="002365.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-discuss] Mageia logo proposals and selection</H1> + <B>Wolfgang Bornath</B> + <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3CAANLkTik4LEtFWw3pJwMD0jb3NDzoGQA0FHfx2%3DqLy18R%40mail.gmail.com%3E" + TITLE="[Mageia-discuss] Mageia logo proposals and selection">molch.b at googlemail.com + </A><BR> + <I>Wed Oct 13 18:40:48 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="002363.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI>Next message: <A HREF="002365.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2364">[ date ]</a> + <a href="thread.html#2364">[ thread ]</a> + <a href="subject.html#2364">[ subject ]</a> + <a href="author.html#2364">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>2010/10/13 Graham Lauder <<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">yorick_ at openoffice.org</A>>: +><i> +</I>><i> Can I request a pause on this, from a marketing POV we need to finalise +</I>><i> branding elements including Pallet,  a marketing plan, identifying target +</I>><i> markets and finish the vision and mission.  All of these will influence the +</I>><i> design.  Also the logo is an isolated element in the overall branding.  Any +</I>><i> competition should include all of these elements such as: +</I> +While I regard this careful "step-by-step" approach as the right way +to face the task I still am not in the same boat regarding this +"target market" restriction. It is a restriction because selecting one +target automaticlly de-selects everything else. Of course you can't +please everybody so the logo will definitely not draw attention of one +group while it will be perfect for other groups. But the tighter you +define a "target market", the smaller is the group you will reach with +such a selection and the larger is the group which you do not reach. + +A good example was the Tux with stars in his eyes, the main symbol of +the LE2005 version of Mandrakelinux. It was meant for a special target +market (which was delighted!) and at the same time did severe damage +to the distribution because it totally missed other markets. It's an +extreme example how you can do totally wrong while thinking you are +following a "target" strategy. + +-- +wobo +</PRE> + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="002363.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI>Next message: <A HREF="002365.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2364">[ date ]</a> + <a href="thread.html#2364">[ thread ]</a> + <a href="subject.html#2364">[ subject ]</a> + <a href="author.html#2364">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-discuss">More information about the Mageia-discuss +mailing list</a><br> +</body></html> |