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+ <H1>[Mageia-dev] Identifying Target Markets</H1>
+ <B>andr&#233;</B>
+ <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C4CA822AE.8000805%40laposte.net%3E"
+ TITLE="[Mageia-dev] Identifying Target Markets">andr55 at laposte.net
+ </A><BR>
+ <I>Sun Oct 3 08:29:02 CEST 2010</I>
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+<PRE>Michael Scherer a &#233;crit :
+&gt;<i> Le jeudi 30 septembre 2010 &#224; 22:05 +0800, Kira a &#233;crit :
+</I>&gt;<i>
+</I>&gt;<i>
+</I>&gt;&gt;<i> &quot;A distribution for Newbie&quot; is good, but I think what Graham said is
+</I>&gt;&gt;<i> better.
+</I>&gt;&gt;<i>
+</I>&gt;<i> Well,
+</I>&gt;<i> saying &quot;a distribution for newbies&quot; is not as good as it sound.
+</I>&gt;<i>
+</I>&gt;<i> If you market the distribution so people think &quot;if you are a newbie, use
+</I>&gt;<i> this distro&quot;, people will think &quot;he use this distribution so he is a
+</I>&gt;<i> newbie&quot;. This will drive knowledgeable peoples away to others
+</I>&gt;<i> distribution, because they will feel they will learn more by using
+</I>&gt;<i> another distro ( which is wrong ) and because others peoples will appear
+</I>&gt;<i> as more knowledgeable when they use a distro that is not aimed at
+</I>&gt;<i> newbies.
+</I>&gt;<i>
+</I>&gt;<i> In turn, this mean a diminution of the global expertise in the
+</I>&gt;<i> community. Less expert users to answer to support, less experts users to
+</I>&gt;<i> report bug, fix packages, create softwares or contribute, and to
+</I>&gt;<i> basically teach to new users how to be good community member resulting
+</I>&gt;<i> in less quality, and a less sustainable community.
+</I>&gt;<i>
+</I>&gt;<i> Apple does it correctly. They never say &quot;we target newbie users&quot;.
+</I>&gt;<i> See <A HREF="http://www.apple.com//why-mac/">http://www.apple.com//why-mac/</A>
+</I>&gt;<i> &quot;better computer&quot; &quot;most advanced os&quot; &quot;award winning support&quot; &quot;latest
+</I>&gt;<i> technology&quot; &quot;software you love&quot;.
+</I>&gt;<i>
+</I>&gt;<i> Everything resolve around how they are good, not how beginner you can
+</I>&gt;<i> be.
+</I>&gt;<i>
+</I>&gt;<i> Or see <A HREF="http://www.apple.com/why-mac/better-os/">http://www.apple.com/why-mac/better-os/</A>
+</I>&gt;<i> they say &quot;it is easy&quot;, but they never say &quot;it is easy and can be used by
+</I>&gt;<i> a newbie&quot;. They say &quot;it is easy and you will learn how to use it fast&quot;,
+</I>&gt;<i> which is more positive.
+</I>&gt;<i>
+</I>&gt;<i> And so I think we should also try to avoid this pitfall, right from the
+</I>&gt;<i> start, if we want to have a thriving sustainable community.
+</I>&gt;<i>
+</I>&gt;<i>
+</I>how about :
+&quot;Mageia : Linux that just works&quot;
+&quot;Mageia : Easy, Powerful, and Secure&quot;
+
+The danger is to identify Mageia too much with any particular market.
+Mandriva has attracted users and developpers by its ease of use.
+Mageia starts with this strength, which we should promote.
+That doesn't stop us from communicating the range of capabilities of
+Mageia, just that we should avoid too narrow a focus.
+
+- Andr&#233; (andre999)
+</PRE>
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