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authorNicolas Vigier <boklm@mageia.org>2013-04-14 13:46:12 +0000
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+ <H1>[Mageia-marketing] Plan - stuff to do pre Beta 1 release</H1>
+ <B>Romain d'Alverny</B>
+ <A HREF="mailto:mageia-marketing%40mageia.org?Subject=Re%3A%20%5BMageia-marketing%5D%20Plan%20-%20stuff%20to%20do%20pre%20Beta%201%20release&In-Reply-To=%3CBANLkTimGkjFpGzyg7wjCvHn6B5UDswALWQ%40mail.gmail.com%3E"
+ TITLE="[Mageia-marketing] Plan - stuff to do pre Beta 1 release">rdalverny at gmail.com
+ </A><BR>
+ <I>Tue Apr 5 23:26:40 CEST 2011</I>
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+<PRE>Hi there,
+
+On Tue, Apr 5, 2011 at 22:38, Patricia Fraser &lt;<A HREF="https://www.mageia.org/mailman/listinfo/mageia-marketing">trish at thefrasers.org</A>&gt; wrote:
+&gt;<i> You could check out the last time Yorick and the discuss list had a
+</I>&gt;<i> conversation, to get a really unmistakable feel for this - I should
+</I>&gt;<i> probably not need to point out that the shrinkage to not-quite-zero
+</I>&gt;<i> of the marketing team can be traced back to that conversation. A
+</I>&gt;<i> pity, because we were full of energy and working hard and well.
+</I>
+Yeah but the direction it was taking at the time was not in sync with
+the project state - that is, going too far, too soon. Talking to
+non-users as of today (especially those not aware of Mageia or even
+Linux) is important, and growing our user-base - although this needs
+to scale with regard to the amount of contributors we do need today.
+
+&gt;&gt;<i> What is the difference between an announcement to the community and
+</I>&gt;&gt;<i> one going to the outside world? An Announcement has to say
+</I>&gt;&gt;<i> &#160;- who announces
+</I>&gt;&gt;<i> &#160;- what is tha subject of the announcement
+</I>&gt;<i>
+</I>&gt;<i> It's all in who you're talking to. If you're talking to a community
+</I>&gt;<i> of which you're part, you're talking to people who are already on the
+</I>&gt;<i> inside - there's an existing relationship of a kind, and they know
+</I>&gt;<i> the context and what's going on and who's who. If you're talking to
+</I>&gt;<i> people who aren't part of the community yet, you're extending an
+</I>&gt;<i> invitation. You want to present them with a picture of the community
+</I>&gt;<i> you're inviting them into (which the community doesn't need),
+</I>
+I'd say yes, it needs it. Because a community (especially an online
+one) has a hard time figuring who/what it is I believe - and that's
+where the inviting/human/friendly theme is common to both insiders and
+outsiders of the project.
+
+Representing the community to itself properly (far beyond the online
+text-only interface we daily use) is a must to aim at. Through
+stories, ad-hoc project online/offline activity visibility, and
+probably other things.
+
+&gt;<i> What I was wondering about, though, was: suppose we're successful in
+</I>&gt;<i> getting a TV spot? What then?
+</I>
+We'd do something. Not necessarily the best thing for the very but
+something that promotes the core of the project: free software,
+collaboration, commons - that's something that everyone can share,
+geek or non-geek. Something focused more on the core values driving
+the project than on a project specific.
+
+I'm sure we can do it.
+
+Cheers,
+
+Romain
+</PRE>
+
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