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| author | Nicolas Vigier <boklm@mageia.org> | 2013-04-14 13:46:12 +0000 |
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| committer | Nicolas Vigier <boklm@mageia.org> | 2013-04-14 13:46:12 +0000 |
| commit | 1be510f9529cb082f802408b472a77d074b394c0 (patch) | |
| tree | b175f9d5fcb107576dabc768e7bd04d4a3e491a0 /zarb-ml/mageia-dev/attachments/20100923/2394fcea | |
| parent | fa5098cf210b23ab4f419913e28af7b1b07dafb2 (diff) | |
| download | archives-master.tar archives-master.tar.gz archives-master.tar.bz2 archives-master.tar.xz archives-master.zip | |
Diffstat (limited to 'zarb-ml/mageia-dev/attachments/20100923/2394fcea')
| -rw-r--r-- | zarb-ml/mageia-dev/attachments/20100923/2394fcea/attachment-0001.html | 102 | ||||
| -rw-r--r-- | zarb-ml/mageia-dev/attachments/20100923/2394fcea/attachment.html | 102 |
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diff --git a/zarb-ml/mageia-dev/attachments/20100923/2394fcea/attachment-0001.html b/zarb-ml/mageia-dev/attachments/20100923/2394fcea/attachment-0001.html new file mode 100644 index 000000000..db6e58f99 --- /dev/null +++ b/zarb-ml/mageia-dev/attachments/20100923/2394fcea/attachment-0001.html @@ -0,0 +1,102 @@ +Although Ubuntu's target description suits me well, I think, it did not catch me. Their palette is in colors of my home, but un my top box I need to have somethinng geek, shiny, cool, sci-fi, strong, aggressive...<br>That's why I do prefer an orb as logo, because it is so versatile. The shape, materials, the symbols. Easy to remember. But I guess it is taken... Is it?<br> +Ubuntu failed miserably in my case... In look and stability. I think it is of a good marketing though.<br>Is the name 'Mageia' immutable? Do you suggest to rename it?<br><br><div class="gmail_quote">On Thu, Sep 23, 2010 at 4:00 PM, Graham Lauder <span dir="ltr"><<a href="mailto:yorick_@openoffice.org">yorick_@openoffice.org</a>></span> wrote:<br> +<blockquote class="gmail_quote" style="margin: 0pt 0pt 0pt 0.8ex; border-left: 1px solid rgb(204, 204, 204); padding-left: 1ex;">The artguide and logo guidelines are seriously incomplete and need a lot of<br> +work. Free software projects have a history of rushing into branding that<br> +they will be stuck with for a very long time, from logo to colour scheme to<br> +pallett. If it's not thought through and given the consideration it needs, it<br> +can turn into a millstone around the projects neck or a chaotic round of ever<br> +changing looks that confuses the market.<br> +<br> +The project needs to get it's branding process it's organised. Until then<br> +everything should be fluid, even the name should be seen as a "Working Title".<br> +<br> +So therefore:<br> +<br> +We need to identify our vision,<br> +Identify the way we want the world to see us.<br> +We need to identify our target market<br> +and then come up with a Brand to suit that market.<br> +<br> +The brand does not have to be out there until the announcement of the first<br> +release.<br> +The brand that is created now, will shackle the Marketing team for all time.<br> +The marketing team will only hang around if the brand is good. Hackers need<br> +the tools to do their job, if the IDE they are forced to use when making code<br> +is a pile of shit then they'll go elsewhere. It's the same with marketers,<br> +give them a good brand and they'll come in droves to be part of it.<br> +<br> +Ubuntu's strength was in that initial marketing, targeted at 18 to 35 age<br> +group with warm a comforting and attractive pallett (Browns Reds and Yellows)<br> +and a slightly zany way of doing things (Warty Warthog and so on) They<br> +identified a market of young people of above average intelligence who were<br> +not satisfied with the cold clinical professional brand of principal market<br> +leader.<br> +<br> +This group had several advantageous facets to them.<br> +1) They were leaders and early adopters of new technology<br> +2) They were rebellious to a degree<br> +3) They had a very positive view of themselves<br> +4) They felt that they deserved to be noticed and that the world should do<br> +stuff for them.<br> +<br> +So Ubuntu's branding is aimed directly at that market and very successfully.<br> +<br> +The problem that many projects suffer from is that they come up with a<br> +branding that feels good to their own community, while ignoring the market.<br> +And make no bones about it, much of the reason that Ubuntu gets lots of<br> +developers is because of it's wide user base. That makes it sexy, the<br> +opportunity to be famous: "I am part of that.."<br> +<br> +Now there is a good argument to be made for going after the same market for<br> +all of the above reasons.<br> +<br> +We can learn some lessons from the way Ubuntu did things.<br> +<br> +They leveraged their location, used a local language and traditions to give<br> +them a name and a story: Ubuntu = Humanity to Humans and a logo that reflects<br> +and enhances that story.<br> +<br> +For me, for this project, I think it's untapped branding strength is in it's<br> +Latin South American Heritage. Connectiva.<br> +<br> +Connection,<br> +Computers are about connecting with others and when the world thinks about<br> +South America and connecting they think Dance, .. Tango. If it was my project<br> +in these circumstances I'd be calling it Tango-Linux. The name even<br> +immediately evokes the branding colours and the pallet, Bold Blacks, Fiery<br> +Reds and silvers, the colours of passion. Tango evokes passion, rebellion<br> +but at the same time precision and teamwork.<br> +<br> +Unfortunately there is already a Tango Linux, not to mention the Tango Icon<br> +project, but you get the idea.<br> +<br> +<br> +To conclude: my point is that there needs to be much more consideration given<br> +to the branding elements at this point before we start voting on logos and the<br> +like and I would like to see everything up for discussion, name included, we<br> +are brand new, the world is watching, this is our unique opportunity we need<br> +to stamp our mark boldly but with serious consideration of our goals.<br> +<br> +Of course the communities desire maybe just to stay as a small minor player in<br> +the desktop universe, but if that's the case this is not the Mandrake I knew<br> +back at 8.0 when It was on every other computer magazine cover CD, and it was<br> +going after the market in a big way, not worrying about the Ubuntus and<br> +Redhats but out to take down the Redmond machine. Personally I think that<br> +spirit is still there.<br> +<br> +<br> +--<br> +Graham Lauder,<br> +OpenOffice.org MarCon (Marketing Contact) NZ<br> +<a href="http://marketing.openoffice.org/contacts.html" target="_blank">http://marketing.openoffice.org/contacts.html</a><br> +<br> +OpenOffice.org Migration and training Consultant.<br> +<br> +INGOTs Assessor Trainer<br> +(International Grades in Open Technologies)<br> +<a href="http://www.theingots.org" target="_blank">www.theingots.org</a><br> +_______________________________________________<br> +Mageia-dev mailing list<br> +<a href="mailto:Mageia-dev@mageia.org">Mageia-dev@mageia.org</a><br> +<a href="https://www.mageia.org/mailman/listinfo/mageia-dev" target="_blank">https://www.mageia.org/mailman/listinfo/mageia-dev</a><br> +</blockquote></div><br> diff --git a/zarb-ml/mageia-dev/attachments/20100923/2394fcea/attachment.html b/zarb-ml/mageia-dev/attachments/20100923/2394fcea/attachment.html new file mode 100644 index 000000000..db6e58f99 --- /dev/null +++ b/zarb-ml/mageia-dev/attachments/20100923/2394fcea/attachment.html @@ -0,0 +1,102 @@ +Although Ubuntu's target description suits me well, I think, it did not catch me. Their palette is in colors of my home, but un my top box I need to have somethinng geek, shiny, cool, sci-fi, strong, aggressive...<br>That's why I do prefer an orb as logo, because it is so versatile. The shape, materials, the symbols. Easy to remember. But I guess it is taken... Is it?<br> +Ubuntu failed miserably in my case... In look and stability. I think it is of a good marketing though.<br>Is the name 'Mageia' immutable? Do you suggest to rename it?<br><br><div class="gmail_quote">On Thu, Sep 23, 2010 at 4:00 PM, Graham Lauder <span dir="ltr"><<a href="mailto:yorick_@openoffice.org">yorick_@openoffice.org</a>></span> wrote:<br> +<blockquote class="gmail_quote" style="margin: 0pt 0pt 0pt 0.8ex; border-left: 1px solid rgb(204, 204, 204); padding-left: 1ex;">The artguide and logo guidelines are seriously incomplete and need a lot of<br> +work. Free software projects have a history of rushing into branding that<br> +they will be stuck with for a very long time, from logo to colour scheme to<br> +pallett. If it's not thought through and given the consideration it needs, it<br> +can turn into a millstone around the projects neck or a chaotic round of ever<br> +changing looks that confuses the market.<br> +<br> +The project needs to get it's branding process it's organised. Until then<br> +everything should be fluid, even the name should be seen as a "Working Title".<br> +<br> +So therefore:<br> +<br> +We need to identify our vision,<br> +Identify the way we want the world to see us.<br> +We need to identify our target market<br> +and then come up with a Brand to suit that market.<br> +<br> +The brand does not have to be out there until the announcement of the first<br> +release.<br> +The brand that is created now, will shackle the Marketing team for all time.<br> +The marketing team will only hang around if the brand is good. Hackers need<br> +the tools to do their job, if the IDE they are forced to use when making code<br> +is a pile of shit then they'll go elsewhere. It's the same with marketers,<br> +give them a good brand and they'll come in droves to be part of it.<br> +<br> +Ubuntu's strength was in that initial marketing, targeted at 18 to 35 age<br> +group with warm a comforting and attractive pallett (Browns Reds and Yellows)<br> +and a slightly zany way of doing things (Warty Warthog and so on) They<br> +identified a market of young people of above average intelligence who were<br> +not satisfied with the cold clinical professional brand of principal market<br> +leader.<br> +<br> +This group had several advantageous facets to them.<br> +1) They were leaders and early adopters of new technology<br> +2) They were rebellious to a degree<br> +3) They had a very positive view of themselves<br> +4) They felt that they deserved to be noticed and that the world should do<br> +stuff for them.<br> +<br> +So Ubuntu's branding is aimed directly at that market and very successfully.<br> +<br> +The problem that many projects suffer from is that they come up with a<br> +branding that feels good to their own community, while ignoring the market.<br> +And make no bones about it, much of the reason that Ubuntu gets lots of<br> +developers is because of it's wide user base. That makes it sexy, the<br> +opportunity to be famous: "I am part of that.."<br> +<br> +Now there is a good argument to be made for going after the same market for<br> +all of the above reasons.<br> +<br> +We can learn some lessons from the way Ubuntu did things.<br> +<br> +They leveraged their location, used a local language and traditions to give<br> +them a name and a story: Ubuntu = Humanity to Humans and a logo that reflects<br> +and enhances that story.<br> +<br> +For me, for this project, I think it's untapped branding strength is in it's<br> +Latin South American Heritage. Connectiva.<br> +<br> +Connection,<br> +Computers are about connecting with others and when the world thinks about<br> +South America and connecting they think Dance, .. Tango. If it was my project<br> +in these circumstances I'd be calling it Tango-Linux. The name even<br> +immediately evokes the branding colours and the pallet, Bold Blacks, Fiery<br> +Reds and silvers, the colours of passion. Tango evokes passion, rebellion<br> +but at the same time precision and teamwork.<br> +<br> +Unfortunately there is already a Tango Linux, not to mention the Tango Icon<br> +project, but you get the idea.<br> +<br> +<br> +To conclude: my point is that there needs to be much more consideration given<br> +to the branding elements at this point before we start voting on logos and the<br> +like and I would like to see everything up for discussion, name included, we<br> +are brand new, the world is watching, this is our unique opportunity we need<br> +to stamp our mark boldly but with serious consideration of our goals.<br> +<br> +Of course the communities desire maybe just to stay as a small minor player in<br> +the desktop universe, but if that's the case this is not the Mandrake I knew<br> +back at 8.0 when It was on every other computer magazine cover CD, and it was<br> +going after the market in a big way, not worrying about the Ubuntus and<br> +Redhats but out to take down the Redmond machine. Personally I think that<br> +spirit is still there.<br> +<br> +<br> +--<br> +Graham Lauder,<br> +OpenOffice.org MarCon (Marketing Contact) NZ<br> +<a href="http://marketing.openoffice.org/contacts.html" target="_blank">http://marketing.openoffice.org/contacts.html</a><br> +<br> +OpenOffice.org Migration and training Consultant.<br> +<br> +INGOTs Assessor Trainer<br> +(International Grades in Open Technologies)<br> +<a href="http://www.theingots.org" target="_blank">www.theingots.org</a><br> +_______________________________________________<br> +Mageia-dev mailing list<br> +<a href="mailto:Mageia-dev@mageia.org">Mageia-dev@mageia.org</a><br> +<a href="https://www.mageia.org/mailman/listinfo/mageia-dev" target="_blank">https://www.mageia.org/mailman/listinfo/mageia-dev</a><br> +</blockquote></div><br> |