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diff --git a/zarb-ml/mageia-discuss/20101004/002140.html b/zarb-ml/mageia-discuss/20101004/002140.html new file mode 100644 index 000000000..ea67c8e3d --- /dev/null +++ b/zarb-ml/mageia-discuss/20101004/002140.html @@ -0,0 +1,161 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-discuss] Wish List + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Wish%20List&In-Reply-To=%3C4CA9E430.8060901%40laposte.net%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="002088.html"> + <LINK REL="Next" HREF="002078.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-discuss] Wish List</H1> + <B>andré</B> + <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Wish%20List&In-Reply-To=%3C4CA9E430.8060901%40laposte.net%3E" + TITLE="[Mageia-discuss] Wish List">andr55 at laposte.net + </A><BR> + <I>Mon Oct 4 16:26:56 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="002088.html">[Mageia-discuss] Wish List +</A></li> + <LI>Next message: <A HREF="002078.html">[Mageia-discuss] Mirror infrastructure setup +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2140">[ date ]</a> + <a href="thread.html#2140">[ thread ]</a> + <a href="subject.html#2140">[ subject ]</a> + <a href="author.html#2140">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>Graham Lauder a écrit : +><i> On Monday 04 Oct 2010 10:11:48 Wolfgang Bornath wrote: +</I>><i> +</I>>><i> 2010/10/3 Graham Lauder<<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">yorick_ at openoffice.org</A>>: +</I>>><i> +</I>>>><i> That is your opinion, and of course unprovable. +</I>>>><i> +</I>>><i> Same as yours. +</I>>><i> +</I>>><i> You write a lot about how the naming and the colors ate away market +</I>>><i> shares. I never ever heard any Ubuntu user (nor even fan boys at +</I>>><i> events) talking about names or colors when describing the benefits of +</I>>><i> their distribution. Oh, and BTW: Ubuntu changed colors because a lot +</I>>><i> of Ubuntu users did not like the colors - how could they have been +</I>>><i> attracted by colors they don't like and want to be changed? +</I>>><i> +</I>>><i> What Ubuntu did very well and what made their success is based on 3 +</I>>><i> parts (and I do not mean lots of money to win tenders in the business +</I>>><i> world): +</I>>><i> +</I>>><i> 1. Give the users the illusion that it is their distribution and that +</I>>><i> it is what they are doing, not some company far away. With all +</I>>><i> appearances, all speeches and all publications Shuttleworth gave out +</I>>><i> one message: Ubuntu is you, you are Ubuntu. That was the top reason he +</I>>><i> succeeded to build a critical mass of organised users who became the +</I>>><i> most valued asset - a cost free PR system. +</I>><i> Indeed, but it was a holistic approach, nothing in isolation, everything +</I>><i> worked together +</I>><i> +</I>There was a lot of money invested in that promotion. Money talks. +>><i> 2. Ubuntu lets people download ISOs just as all the others. But it +</I>>><i> also sends you CDs for free - I tried that once and 10 CDs were +</I>>><i> delivered to my door within 3 days. For new users this is far more +</I>>><i> attractive than any downloadable - what's it called, ISO?. +</I>>><i> +</I>><i> Indeed, That was a stroke of genius, not so keen on doing that now but as you +</I>><i> say, it grabbed new user base. OpenSUSE do this now, I had 200 DVDs sitting +</I>><i> on my doorstep 5 days after ordering for Sofware Freedom day +</I>That was a major factor. They were the first distro to do that, having +the $ to do it. +>><i> 3. PR, PR, PR, PR and then again PR. The media, print and web were +</I>>><i> flooded with PRs from Canonical, from local user organisations, etc. +</I>>><i> Ubuntu succeeded to have their name hammered into the attention of +</I>>><i> website and magazine readers, even non-IT media. Once started this is +</I>>><i> a runner. +</I>>><i> +</I>><i> Oh yeah agreed +</I>><i> +</I>Again, $ didn't hurt. + +Another factor was focusing on excellent documentation. (They paid for +much of this, as well.) Particularly on their CD, for the installation +process. At the time, starting Linux on much hardware was problematic, +despite the fact that the Linux kernel accepted many options to overcome +these difficulties. +Extensive documentation on the Ubuntu CD permitted me to correct some +booting configuration problems on my Mandriva system. (My system +booted, but some things didn't work.) +I stayed with Mandriva because of better package selection, including +urpmi and the mcc. +None of this is related to the colour or names. +>><i> the same success, not one user less if they had never thought of those +</I>>><i> names. +</I>><i> On this I would disagree. Colour is incredibly powerful, emotion is +</I>><i> incredibly powerful, style is incredibly powerful. +</I>><i> +</I>Yes yes. Ugly drab brown is particularly attractive. +Don't forget, the CDs were mailed out for free, to anyone asking for +them, without questions. (Just an email adresse.) +><i> None of the above would have worked without visual appeal and emotional +</I>><i> connection. Ask any PR professional. +</I>><i> +</I>Emotional connexion, makes sense. Helped by extensive advertising and +promotion. +><i> The OpenSUSE dvds are a perfect example. The packaging up to 11.2 was +</I>><i> designed by the community, Green and Grey looked very professional and well +</I>><i> packaged. I did three events at the last years Software Freedom day and gave +</I>><i> away about 30 of the hundred I had. I decided to make a play for LCA and got +</I>><i> a box I think of 11.2 a sleeve with a picture of a grey CD on it and ended +</I>><i> with a wjhole lot left over. +</I>><i> +</I>><i> Then Novell farmed out the production of the promo DVDs to a company called +</I>><i> OpenSLX and they repackaged them, funky graphics aimed at a young market +</I>><i> bright colours and no grey. There were a lot of unhappy people on the lists. +</I>><i> Railing at this stupid colourful nonsense. +</I>><i> +</I>><i> The difference was at SFD this year I ran out of DVDs, all that I had I gave +</I>><i> away. Packaging, colours, funky graphics it works, but not in isolation it +</I>><i> has to be part of a whole package. +</I>Having distributed the DVDs, it could be considered a success from a +marketing point of view. +However the important is attracting users who will actually use the +distribution, continue to use it, and hopefully contribute to ensure its +success. +This requires a lot more than gloss. +And I suspect that the first batch could well have had more success in +these terms than the second, in targeting those more likely to contribute. +(Kids like fancy looking DVDs - they make great frisbees.) +The content of the DVD is critical, in other words the packages included +and their ease of use and relevance. +Not that appearance is unimportant - just in my mind it is a much less +important factor. +><i> Cheers +</I>><i> GL +</I>><i> +</I>- André (andre999) +</PRE> + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="002088.html">[Mageia-discuss] Wish List +</A></li> + <LI>Next message: <A HREF="002078.html">[Mageia-discuss] Mirror infrastructure setup +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2140">[ date ]</a> + <a href="thread.html#2140">[ thread ]</a> + <a href="subject.html#2140">[ subject ]</a> + <a href="author.html#2140">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-discuss">More information about the Mageia-discuss +mailing list</a><br> +</body></html> |