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<H1>[Mageia-dev] Identifying Target Markets</H1>
<B>Marc Paré</B>
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TITLE="[Mageia-dev] Identifying Target Markets">marc at marcpare.com
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<I>Sun Oct 3 11:36:25 CEST 2010</I>
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<PRE>Le 2010-10-03 05:20, Wolfgang Bornath a écrit :
><i> 2010/10/3 Tux99<<A HREF="https://www.mageia.org/mailman/listinfo/mageia-dev">tux99-mga at uridium.org</A>>:
</I>>><i>
</I>>><i> Germans are used to not question authorities, so this is not strange.
</I>>><i> Different country, different mentality, that's why talking abut global
</I>>><i> PR/marketing strategies makes little sense.
</I>>><i>
</I>>><i> So many global corporations had to learn this the hard way.
</I>><i>
</I>><i> Germany is only one example among others.
</I>><i>
</I>><i> But I just remember this theory that at the end of the day you can
</I>><i> apply market strategies worldwide only with small adjustments. That's
</I>><i> crap. I know somebody in the marketing dep of a large supplier fo baby
</I>><i> food. They deliver to more than 25 countries in Europe and Middle East
</I>><i> - you know what? They had to implement 8 totally different marketing
</I>><i> strategies for those 25 countries becaus of totally different mind
</I>><i> sets, cultures, religions, family structures, etc.
</I>><i>
</I>><i> In general: I do not agree to a specialized marketing strategy with a
</I>><i> comparatively small target group.
</I>><i>
</I>
I don't believe that anyone is talking about having a global strategy
for Mageia. The subject line does say "Identifying Target Markets". I
believe the intent was to focus on some groups where there was a
possibility of expanding the usage of Mageia. Adapting to regional
differences would then make part of the target strategy.
Marc
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