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<H1>[Mageia-dev] Identifying Target Markets</H1>
<B>Wolfgang Bornath</B>
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TITLE="[Mageia-dev] Identifying Target Markets">molch.b at googlemail.com
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<I>Fri Oct 1 09:37:52 CEST 2010</I>
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<PRE>2010/10/1 Graham Lauder <<A HREF="https://www.mageia.org/mailman/listinfo/mageia-dev">yorick_ at openoffice.org</A>>:
>><i>
</I>>><i> The families: if the kid wants a computer then either Dad buys a new
</I>>><i> one and the kids get the old, or they buy a new one but mom has no
</I>>><i> say, it's either Dad or the kids because the parents don't know
</I>>><i> anything about computers.
</I>><i>
</I>><i> Nonsense, It's interesting I know quite a few German families here in NZ,
</I>><i> perhaps that's why they migrated, so the wife could make the majority of the
</I>><i> purchasing decisions.  ;)  I'm afraid that your impressions fly in the face of
</I>><i> all the real marketing intelligence. Dad or kids buy the computers because Mum
</I>><i> has been left out of the demographic, typical given the number of women in the
</I>><i> industry, but target that demographic and Mum becomes decision maker.
</I>
I don't know about marketing, I've just been living here for decades
and been helping in the computer field for more than 15 years. I hold
computer courses entry level, I give advice with computer purchases in
families, etc. All my practical experience tells me what I've written
here.
><i> Every place is unique, but not as unique as we'd all like to believe, one
</I>><i> thing that marketing tells you.  A good example is Micky Ds, the same
</I>><i> everywhere, with slight local variations.
</I>
Nonsense (to use the same language as you do). You can't apply some
junkfood chain success story to computers and software.
As I said, I disagree with your points not because I am another
marketing guy but because of experience.
wobo
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