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<H1>[Mageia-dev] Identifying Target Markets</H1>
<B>Kira</B>
<A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3Cop.vjumrbrhct0cxl%40kira-notebook%3E"
TITLE="[Mageia-dev] Identifying Target Markets">elegant.pegasus at gmail.com
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<I>Thu Sep 30 16:05:26 CEST 2010</I>
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<PRE>在 Thu, 30 Sep 2010 21:34:26 +0800, Samuel Verschelde
<<A HREF="https://www.mageia.org/mailman/listinfo/mageia-dev">stormi at laposte.net</A>>寫道:
><i> I don't know whether I agree or not, but I would like to point out that
</I>><i> to me Mandriva is/was et Mageia will/could be a generalist distribution.
</I>><i>
</I>><i> Which means :
</I>><i> - suitable for power users (if one can count me in this category,
</I>><i> Mandriva is my desktop of choice)
</I>><i> - suitable for your individuals (My young brother uses Mandriva Linux)
</I>><i> - suitable for community enterprise and for professionnal actors (We've
</I>><i> got more than 400 Mandriva Free servers in production in french
</I>><i> hospitals, and several workstations here)
</I>><i>
</I>><i> I know there is a difference between saying that the distro is
</I>><i> "suitable" for something and its marketing targeting , but I still
</I>><i> remember people telling me "Mandriva is a distro for newbies, not for
</I>><i> power users or businesses". I want to avoid this at all prices.
</I>><i>
</I>><i> If I were to choose right now, I would say : advertise Mageia as a
</I>><i> generalist distro suitable for many needs just like Mandriva is/was, and
</I>><i> then have specific compaigns to highlight some specific usages : in
</I>><i> educationnal fields, server usage, workstation usage, etc.
</I>><i>
</I>I think what Graham want to express is that Mageia got to find her own
position in the market, if we hope Mageia could be better promoted.
Yes, Mageia or Mandrake/Mandriva is for all purpose, but every distro can
be
all-purpose. The point is: There's no distinctive difference toward other
distribution. The failure of Mandriva SA business can be connected to many
factor,
which I believe part of the problem is that the product don't stands out
among competitors. All- purpose is good, but some personality is also
important.
"A distribution for Newbie" is good, but I think what Graham said is
better.
We have to find a specific portion of the market to survive, with something
stands out among other competitors like educational/small business/suited
for...
blah, blah, blah.
Just saying that Mageia can do anything would make new comers wonder:
So, what's the difference Mageia had toward other distribution?
We can still list out what Mageia can do, but some personality is
definitely needed, not just "All-purpose", that's confusing and
would makes Mageia no difference comparing to other distro, since
you can't speak out your major difference in aspect of Market share.
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