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<H1>[Mageia-dev] Art, Logo and Branding</H1>
<B>Marc Paré</B>
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TITLE="[Mageia-dev] Art, Logo and Branding">marc at marcpare.com
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<I>Thu Sep 23 22:17:32 CEST 2010</I>
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<PRE>I think in the grand scheme of things, we should all acknowledge that
should the name "Mageia" not work, that a name change would be a
possibility, just as a logo change is still a possibility. We have seen
this from many OSS firms who went through this process.
We should be careful in making the distro too "cottagey" or "home grown"
in looks and flavour. I would suggest that the long term vision for the
distro also include a commercial aspect. There should be a community
driven distro and a commercial distro (read server). If we organise
under these terms, then the choice of name, logo and branding changes.
A name and logo for the Mageia project should exude a community spirit
as well a professional corporate spirit. Would a business have a problem
repeating "We use the Mageia distro to run our servers and our
desktops."? I personally think that the name is solid in this case,
whether for community or corporate use. Side note: I prefer the "soft g"
sound of the name --- " Mah jay ah " (more like the French "j'ai" sound)
-- it sounds classy.
So, the logo should then follow suit and exude the same feeling. It
should reflect both a feeling of community as well as bear the scrutiny
of corporate world. Would they feel confident in hanging our shingle
(read logo) on their website's front page? I too tend to sway more
towards the simple logo concept. I don't personally think that a magic
wand would not work in a corporate setting, this would then limit it's
use. We would then have to adopt a corporate logo. I am not sure if this
would make good sense as, in a way, we would then be fragmenting the
distro. A solid logo for both, in my opinion, would make the most sense.
Marc
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