[Mageia-dev] Identifying Target Markets

Sun Oct 3 11:36:25 CEST 2010

Le 2010-10-03 05:20, Wolfgang Bornath a écrit :
+> 2010/10/3 Tux99<tux99-mga at uridium.org>:
+>>
+>> Germans are used to not question authorities, so this is not strange.
+>> Different country, different mentality, that's why talking abut global
+>> PR/marketing strategies makes little sense.
+>>
+>> So many global corporations had to learn this the hard way.
+>
+> Germany is only one example among others.
+>
+> But I just remember this theory that at the end of the day you can
+> apply market strategies worldwide only with small adjustments. That's
+> crap. I know somebody in the marketing dep of a large supplier fo baby
+> food. They deliver to more than 25 countries in Europe and Middle East
+> - you know what? They had to implement 8 totally different marketing
+> strategies for those 25 countries becaus of totally different mind
+> sets, cultures, religions, family structures, etc.
+>
+> In general: I do not agree to a specialized marketing strategy with a
+> comparatively small target group.
+>
+
+I don't believe that anyone is talking about having a global strategy 
+for Mageia. The subject line does say "Identifying Target Markets". I 
+believe the intent was to focus on some groups where there was a 
+possibility of expanding the usage of Mageia. Adapting to regional 
+differences would then make part of the target strategy.
+
+Marc
+
+