[Mageia-dev] Identifying Target Markets

Thu Sep 30 23:02:42 CEST 2010

On Friday 01 Oct 2010 02:34:08 Thorsten van Lil wrote:
+> -----Ursprüngliche Nachricht-----
+> Von: mageia-dev-bounces at mageia.org [mailto:mageia-dev-bounces at mageia.org]
+> Im Auftrag von Graham Lauder
+> Gesendet: Donnerstag, 30. September 2010 13:21
+> An: Mageia development mailing-list
+> Betreff: [Mageia-dev] Identifying Target Markets
+> 
+>>A mistake that is often made is branding from an internal aesthetic when
+>>in fact branding should be more aimed externally to attract a new
+>>demographic.
+>>
+>>If the gods are in alignment then ideally it should point toward our 
+>> principle point of difference and again this influences our branding      
+>> choices in terms of Colour Pallet Logo and so forth.
+> 
+> This point is a bit difficult to me, as we (as the community) are the
+> internal and external in one. We create the distribution for us (the whole
+> community) and try enlarge the community.
+
+There is a balancing act of course and all one can do is reiterate the concept 
+so that when people make a decision they take it into account.  But then 
+that's my job, because at first the marketing is always aimed inward.  For 
+this concept it's actually not that hard, all I'm asking people to think about 
+is:  "Would your Mother like this branding?" because at the end of the day 
+that's who the target is,  the vast majority of family purchase decisions are 
+made by the mother. 
+
+> 
+> For example, afaik nearly 75% of the mandriva user (and there for Mageia
+> user) use KDE. If we for example aim an group of people which KDE doesn't
+> fit, we will probably loose more users the win new users. That's the tricky
+> part of a community distro I think ;)
+
+Ubuntu has done well, being focused on Gnome.  I do like the suggestion that 
+we should be the Best KDE OS, it's a good focus. 
+
+> 
+>>The "feel" to me that came from the brainstorming was that Mageia could be
+>>marketed as the "Family Distro".  This being a principle point of difference
+>>when a user makes a decision as to what operating system to run.
+> 
+> Although I don't count myself to this group, I'm totally fine with the idea
+> and see that it is a nearly untapped market. But on the otherside: how big
+> could this market be?
+
+Huge. 
+
+> 
+> >So for instance as well as the standard software, educational programmes
+> 
+> would
+> 
+> >be installed by default, be NetSafe (Dans Guardian), have OOo4Kids
+> 
+> installed
+> 
+> >as well as a full office suite, Tuxtype, TuxPaint and so on.
+> 
+> Here I see some problems:
+> If we release a LiveCD and a DVD (like Mandriva does), there will be enough
+> space on the LiveCD for extra software. On the DVD there is enough space I
+> think, but is it for example really necessary to ship to office suits, just
+> to define our aimed market?
+
+On a DVD there would be room, especially we concentrated on a single major DE, 
+but that is a packaging issue
+
+> 
+> >Documentation added to show parents how to set up accounts for the kids
+> >and
+> >
+> >how to make it Net safe.
+> 
+> That's a really cool idea! As we also debate about a welcome center, there
+> should definitely be a link in it, to that kind of documentation.
+> 
+> I think that the normal home user and a young family have nearly the same
+> requirements. Both need an easy to install and maintain and use system (yes
+> I know: who doesn't want this). Maybe we can create a distribution which
+> fits such requirements and specialize to the family with meta-packages,
+> special documentation and tools for them?
+
+
+
+> 
+> Regards,
+> TeaAge
+> 
+
+Cheers
+GL
+-- 
+Graham Lauder,
+OpenOffice.org MarCon (Marketing Contact) NZ
+http://marketing.openoffice.org/contacts.html
+
+OpenOffice.org Migration and training Consultant.
+
+INGOTs Assessor Trainer
+(International Grades in Open Technologies)
+www.theingots.org
+