[Mageia-dev] Identifying Target Markets

Thu Sep 30 15:34:08 CEST 2010

+
+-----Ursprüngliche Nachricht-----
+Von: mageia-dev-bounces at mageia.org [mailto:mageia-dev-bounces at mageia.org] Im
+Auftrag von Graham Lauder
+Gesendet: Donnerstag, 30. September 2010 13:21
+An: Mageia development mailing-list
+Betreff: [Mageia-dev] Identifying Target Markets
+
+>A mistake that is often made is branding from an internal aesthetic when in
+
+>fact branding should be more aimed externally to attract a new demographic.
+
+>If the gods are in alignment then ideally it should point toward our
+principle 
+>point of difference and again this influences our branding choices in terms
+of 
+>Colour Pallet Logo and so forth.
+
+This point is a bit difficult to me, as we (as the community) are the
+internal and external in one. We create the distribution for us (the whole
+community) and try enlarge the community.
+
+For example, afaik nearly 75% of the mandriva user (and there for Mageia
+user) use KDE. If we for example aim an group of people which KDE doesn't
+fit, we will probably loose more users the win new users. That's the tricky
+part of a community distro I think ;)
+
+>The "feel" to me that came from the brainstorming was that Mageia could be 
+>marketed as the "Family Distro".   This being a principle point of
+difference 
+>when a user makes a decision as to what operating system to run.
+
+Although I don't count myself to this group, I'm totally fine with the idea
+and see that it is a nearly untapped market. But on the otherside: how big
+could this market be?
+
+>So for instance as well as the standard software, educational programmes
+would 
+>be installed by default, be NetSafe (Dans Guardian), have OOo4Kids
+installed 
+>as well as a full office suite, Tuxtype, TuxPaint and so on.
+
+Here I see some problems:
+If we release a LiveCD and a DVD (like Mandriva does), there will be enough
+space on the LiveCD for extra software. On the DVD there is enough space I
+think, but is it for example really necessary to ship to office suits, just
+to define our aimed market?
+
+>Documentation added to show parents how to set up accounts for the kids and
+
+>how to make it Net safe.
+
+That's a really cool idea! As we also debate about a welcome center, there
+should definitely be a link in it, to that kind of documentation.
+
+I think that the normal home user and a young family have nearly the same
+requirements. Both need an easy to install and maintain and use system (yes
+I know: who doesn't want this). Maybe we can create a distribution which
+fits such requirements and specialize to the family with meta-packages,
+special documentation and tools for them? 
+
+Regards,
+TeaAge
+
+