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diff --git a/zarb-ml/mageia-marketing/2012-March/000656.html b/zarb-ml/mageia-marketing/2012-March/000656.html new file mode 100644 index 000000000..f5812694a --- /dev/null +++ b/zarb-ml/mageia-marketing/2012-March/000656.html @@ -0,0 +1,172 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-marketing] Proposal to merge with artwork + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-marketing%40mageia.org?Subject=Re%3A%20%5BMageia-marketing%5D%20Proposal%20to%20merge%20with%20artwork&In-Reply-To=%3C4F649C63.1030506%40NorthTech.US%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="000655.html"> + <LINK REL="Next" HREF="000659.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-marketing] Proposal to merge with artwork</H1> + <B>Bradley D. Thornton</B> + <A HREF="mailto:mageia-marketing%40mageia.org?Subject=Re%3A%20%5BMageia-marketing%5D%20Proposal%20to%20merge%20with%20artwork&In-Reply-To=%3C4F649C63.1030506%40NorthTech.US%3E" + TITLE="[Mageia-marketing] Proposal to merge with artwork">Bradley at NorthTech.US + </A><BR> + <I>Sat Mar 17 15:14:59 CET 2012</I> + <P><UL> + <LI>Previous message: <A HREF="000655.html">[Mageia-marketing] Proposal to merge with artwork +</A></li> + <LI>Next message: <A HREF="000659.html">[Mageia-marketing] Proposal to merge with artwork +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#656">[ date ]</a> + <a href="thread.html#656">[ thread ]</a> + <a href="subject.html#656">[ subject ]</a> + <a href="author.html#656">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>-----BEGIN PGP SIGNED MESSAGE----- +Hash: RIPEMD160 + + + +On 03/15/2012 01:44 PM, Patricia Fraser wrote: +><i> Hi all, +</I>><i> +</I>><i> There's a proposal on the table that marcom and artwork should merge, +</I>><i> to make a single team responsible for marketing, communications and +</I>><i> artwork. +</I> +Although this has already been decided, and will come to pass, I would +like to address the issue from the perspective that it actually makes +little, if any, sense at all. + +The next month or so, the MarCom team, already a merge of two business +concepts called *marketing* and *communications*, will engage in the +production of copy for press releases (this is called publicity), +preparing for interviews for podcasts and other media outlets, as well +as reviews in several Internet staple venues. + +Whereas MarCom has worked closely with the Artwork team during this most +recent phase of the preparation for a new stable release of Mageia, most +of what the MarCom team has little, if anything to do with the design, +production, or development of artwork, while *some* of what we do here +has much to do with intense collaboration with the Artwork Team. + +Most of what the MarCom team does has to do with Marketing, +Communications, and Publicity. + +To merge the two would be to cripple the ability for a non-graphical +arts aspect of standard business operations, and invite a continuation +of the *bad copy* that marked the first beta releases of Mageia. Copy +that was published without ever being passed through MarCom, copy that +was subsequently noted as being a mistake for being published prior to +passing through MarCom until distilled and matured. + +Bad copy translates into a lack of public confidence - no matter how +pretty the images are. + +I believe that a significant reason for the consideration of this +proposal is to assist the MarCom Team and the Artwork Team work more +closely throughout the development process of imagery - something I have +pointed out in earlier posts as "congruent and complimentary". + +Although the production of artwork with text is the end result of a +symbiosis between these two different disciplines, it just doesn't +justify IMO the merge between the two teams. + +Artwork is... art. In our particular circumstances, it is business graphics. + +MarCom and other teams are responsible for interfacing with other Mageia +teams as well as interfacing with other interdisciplinary professions in +the outside world. Internally, this includes translation and +internationalization, while on the outside it includes aspects of the +professional news media. + +The Artwork Teams concerns do not actually involve this type of direct +interface and relationship with podcasters, press release sites, news +media sites, television, radio, conventions, internationalization and +translation, and publicity agents. It is however, the core of imagery +production in form and format for all of Mageia. + +The pre-decided merger of the MarCom Team and the Artwork Team will +serve in some ways to enhance (but only due to a lack of coordination +that should have been present in the first place) the *congruent and +complimentary* development of images with text... + +But on the other hand, the merger will dilute our marketing, +communications, and publicity capabilities, reducing it to the type of +copy that Mageia debuted with that was sorely lacking in the appearance +of a polished, and professional business product. + +That's my two cents, and I just thought that I would put it out there so +I have a post to link to when, in the future, people ask, "Why does out +public relations suck and all of our official announcements look like +they were never copy edited? + +Anyway, my post won't make any difference, but it will serve as an, "I +told you so", when a new Publicity and Marketing Team is proposed to +fill this void in a year or so, after enough new blood has joined the +project so that no one remembers the MarCom team and it's charter ;) + +I hope that helps! + +Kindest regards, + + +- -- +Bradley D. Thornton +Manager Network Services +NorthTech Computer +TEL: +1.310.388.9469 (US) +TEL: +44.203.318.2755 (UK) +TEL: +41.43.508.05.10 (CH) +<A HREF="http://NorthTech.US">http://NorthTech.US</A> + +-----BEGIN PGP SIGNATURE----- +Version: GnuPG v1.4.10 (GNU/Linux) +Comment: Find this cert at x-<A HREF="hkp://pool.sks-keyservers.net">hkp://pool.sks-keyservers.net</A> + +iQEcBAEBAwAGBQJPZJxiAAoJEE1wgkIhr9j3jkUH+wSXpPFriHsqBTX4EmTkrdpI +FUAbkaf2FYttARxh63XqBggZpvz+iph6Ts8mfVfHCeVHl+TEo85B/uAnY1r/2yjr +0bc5Ra91gop0RRlM/OgluWcL0Lyt1Hfc0t1AGK+JzOCcP+SgfX9dTcvTYKVq0u02 +SOitiu3Nmt2LUUhvyWalUYGso87XxAmPuEGxNc27rBW36fK9Ak/RvtxfGmJnmiAs +qwbUeXPHjPXo5jnFxrHsb/gX8CclHb4Pewswn5Az4GDCfOLm2M0zGF9QWPnEVPnI +j22EJITO3X0CeYJh8hlnbCUQlWZ9jc15GA6g1QzXnOoqBypVgXlfNyqgHoPrL34= +=KdpZ +-----END PGP SIGNATURE----- +</PRE> + + + + + + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="000655.html">[Mageia-marketing] Proposal to merge with artwork +</A></li> + <LI>Next message: <A HREF="000659.html">[Mageia-marketing] Proposal to merge with artwork +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#656">[ date ]</a> + <a href="thread.html#656">[ thread ]</a> + <a href="subject.html#656">[ subject ]</a> + <a href="author.html#656">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-marketing">More information about the Mageia-marketing +mailing list</a><br> +</body></html> |