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+ <H1>[Mageia-marketing] Mageia product naming/scoping</H1>
+ <B>Bradley D. Thornton</B>
+ <A HREF="mailto:mageia-marketing%40mageia.org?Subject=Re%3A%20%5BMageia-marketing%5D%20Mageia%20product%20naming/scoping&In-Reply-To=%3C4D7FCBAF.8070506%40NorthTech.US%3E"
+ TITLE="[Mageia-marketing] Mageia product naming/scoping">Bradley at NorthTech.US
+ </A><BR>
+ <I>Tue Mar 15 21:27:27 CET 2011</I>
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+<PRE>-----BEGIN PGP SIGNED MESSAGE-----
+Hash: RIPEMD160
+
+Hi Romain,
+
+I'm glad you brought this on up. I've been dreading it. For the most
+part, much of this topic has already been decided, but FWIW, I will
+comment anyway, as this is a great concern to me, and as far as I'm
+concerned, the most important aspect of whether Mageia will ultimately
+succeed as a major distro to be taken seriously.
+
+Just to point out, I haven't had any use whatsoever for Mandriva, having
+only installed it just a few times over the years, so I could be sure as
+to why I recommended EVERYONE to NOT use it.
+
+Conversely, I was a MAJOR proponent and advocate for Linux Mandrake, and
+my company was responsible for somewhere in the neighborhood of 25,000
+desktop installs at various Fortune 500's and others in the United
+States, including Merril Lynch, ARCO, AIG, and a bunch of others.
+
+Then came that damn IPO...
+
+I think we all know what happened after that. But until then, as far as
+I was concerned (Having completely abandoned the Redhat camp after RH
+5.2), it was the ONLY RPM based distro I championed for the desktop.
+
+We erradicated an awful lot of wYNdOZe in the enterprise with Mandrake.
+
+As far as servers, however, I am not a proponent of RPM based distros -
+nor will I be. I'm just not your man if you want someone to tout the
+benefits of Mageia in the datacenter or back office. It ain't gonna
+happen in any of my shops.
+
+Yes, I'm quite prejudiced, yet this is not to say that I don't think
+Mageia or Mandrake would work well as a server. It does evidence my
+preferences for (IMNSHO) more suitable distros to serve that purpose.
+
+And for that purpose, I'm kind of a
+Slackware/debian/Sorcerer/Arch/Linboard kinda guy (Yes, I've been
+installing and running Linboard Linux in the enterprise and datacenters
+since I created it in 1992, and in 1993 it became available on the
+shelves of many prominent stores via the retail distribution channels).
+
+Occasionally, yet very rarely, I will actually settle on CentOS, but
+that is mostly for datacenter installs for hosting companies, as has,
+for the most part, only to do with the nice integration between
+WHM/cPanel for their customers.
+
+Other than that, I have virtually no use for an RPM based distro for
+anything other than the desktop (with the possible exception of SuSE).
+
+I'm hoping that Mageia will fill that gap that has been, IMO, missing
+from the desktop distro offerings since Mandrake met its demise and
+became Mandriva.
+
+This is not to say that I think Mageia is not a good product for the
+back office or datacenter - I've just been through RPM hell too many
+times over the last 15 years and don't see it as a sustainable model -
+and from my perspective, it has never proven to be suitable for that
+kind of that environment as far as I'm concerned (SuSE included).
+
+Remember, I come from a Sys III / BSD background. I was raised to
+believe that a server should be capable of being maintained for ten or
+more years, which is exactly what I have when I run Slackware, debian,
+xBSD, or Solaris.
+
+Therefore, my perspective might be quite different (and undoubtedly is)
+from others here on the Mageia team.
+
+But before I briefly address your subject below, let's look at the other
+side of the coin before people get the wrong idea about what I expect
+from Mageia and where I think (Hope) it is going to shine.
+
+First, I'm hoping that Mageia will make for the wonderful, award winning
+desktop distro that Mandrake was (as I've already indicated).
+
+Second, Slackware and Debian, although my first choices usually for
+enterprise servers, are really not paricularly well suited for desktop
+deployment for the average joe (Well, debian can be). For example, I'm
+writing this email on a pure Slackware64 -current laptop - Something
+that I definately would almost NEVER recommend to anyone but a seasoned
+sysadmin.
+
+Third, and I might get flamed for this, but Ubuntu just sux green
+weenies. I'd rather give someone a Knoppix LiveCD than see them run that
+bastard distro. Again, I admit I'm quite prejudiced when it comes to
+choosing distros for a particular application.
+
+Okay so what do we have now? Several reasons why I just don't see any
+use for an RPM based distro (with rare exceptions for SuSE and CentOS)as
+an enterprise server, and several reasons why I feel my favorite server
+platforms are not suitable for massive desktop deployment in the enterprise.
+
+One thing that disgusts me (Aside from RHEL), are the enterprise
+offerings from Mandriva. You can download some &quot;Enterprise&quot; versions of
+the distro, and not pay for support (WTF does support mean anyway?), but
+you aren't, according to the website entitled to updates - that is just
+INSANE!!!
+
+And then, there other, in my opinion, utterly useless versions of the
+distro that are lacking in some way, because of the inference that they
+are somehow mission specific, crippled, or otherwise lacking in
+capability (even though they're really not).
+
+So, to address your topic of addressing the, &quot;...listing and naming of
+the different instances of our product,...&quot;, I offer the following, as a
+roster of what *I* would like to see :)
+
+1.) Of course, a full featured, Mageia LiveCD (I don't personally have
+much use for these, but recognize and recommend that such an entity
+exists for many reasons, too numerous to list here.
+
+Things like LibreOffice, and other *end user* software should be
+included in this packed image.
+
+2.) For lack of a better term, a *utility* or *minimal* LiveCD. I know
+that leaves a lot of wiggle room for people to figure out what should be
+included in such a spin.
+
+A plethora of *utilities* should be included, including things like
+Wireshark (Ethereal), EtherApe, Filezilla, CLI and forensic tools, but
+not going overboard with that because distros like Backtrack 3/4 already
+have narrow focus on that front.
+
+3.) A Mageia Minimal offering - Like debian's Netinst - a minimal spin
+that you can use to quickly get an OS deployed and finish/customize over
+the wire and/or via scripts - such a spin makes large scale enterprise
+desktop delployments not only possible, but friendly to the VARs and
+Integrators who will be rolling out the Mageia desktop en masse in the
+enterprise.
+
+4.) A Mageia Full: this should be the shining gemstone of planet Mageia.
+a complete set of userland applications, office and productivity suites,
+games, whatever will make people go, &quot;Man that Mageia is really kewl and
+full featured right out of the box!&quot;.
+
+Lot's of bells and whistles for the home user and corporate desktop
+alike, something that will give that Ubuntu crap a run for its money
+from a team that is organized similarly to that of the debian project
+(as we are), instead of some corporate sponsored, special interest
+driven, distro - like Ubuntu, Redhat, and Mandriva are (Yeah,
+unfortunately, SuSE falls into this category too, although there is
+OpenSuSE too).
+
+Finally, and no *handy* distro would be complete without it, a USB stick
+version of Mageia, pretty much the same thing as Mageia Minimal, or
+Mageia LiveCD, but something that IT persons and Internet Cafe patrons
+alike, can carry on their keychains and boot from quickly, to surf or
+access Cloud resources.
+
+In my opinion, Whether any kind of Enterprise support packages are
+offered or not for Mageia, there shouldn't be ANY DISTINCTION WHATSOEVER
+between one of the above spins of Mageia and support subscription ready
+versions - IOW: Specific *Enterprise* or otherwise specialty spins of
+Mageia *Should NOT exist* - the distro should be able to stand upon its
+own in the community and be equally appropriate for those who want to
+self-administer with community support or paid subscription support.
+
+I'll retell this one story briefly here again:
+
+One day, a member of the development team in the medical industry
+company where I worked came to me and asked if he could have resources
+on a production server for one of our upcoming products that I had
+previously provided him a custom staging server for (Watch out for Java
+programmers, they want ALL of your memory LOL).
+
+Since we were moving, wrt this particular suite of apps, from beta to
+limited production for final elbow checking before general release and
+shrink wrap, I told him I could give him space and resources for his
+apps to run on one of our older, less used forward facing servers.
+
+Well this particular server was an RHEL box, and the software didn't run
+because of certain aspects of his suite, to make a long story short,
+that needed some specific support in the Linux Kernel.
+
+So I pushed him back three or four days and said I would compile him a
+kernel on that box that would meet his needs and then no prob.... Until
+one of the VPs came to me and asked if this was okay to do.
+
+&quot;But of course it is&quot;, was my general response. I mean, what could be
+more natural than compiling a custom kernel?
+
+But the VP urged me to contact RH and ask them if is was *OKAY* to
+compile and install a custom kernel on a box with an RH Enterprise
+support subscription.
+
+I grudgingly obliged his suggestion, and was subsequently informed by
+Redhat that we could NOT run this software (meaning, I couldn't install
+my own kernel).
+
+I had never heard of such a thing (um... Well, back in the mainframe
+days, sure).
+
+Basically, I was informed by the Friendly Redhat support person that in
+order to run a custom kernel, that I had to provide Redhat with the
+particular specifications and THEY would compile the kernel for me.
+
+The argument has been made on several sysadmin lists that since you are
+paying Redhat to hold your hand and do everything for you, that you
+should just let them do it.
+
+Okay, but then why do I need to be drawing a salary if Redhat can, and
+will, do everything that I was contracted to do?
+
+I thanked the nice gentleman at Redhat and went about my day. in the
+late afternoon, when the second shift of my admins started to arrive, I
+gathered everyone up in a conference room and told them that on Friday,
+they would all need to bring sleeping bags, a bunch of sandwiches,
+bottled drinks, and a couple changes of clothes - and be prepared to
+live on premise for the entire weekend.
+
+Come 06:30hrs Monday morning, there wasn't a single living Redhat
+machine left in the entire enterprise, and the developer had his
+production machine ready to launch his RC1.
+
+The moral of the story is like this - If we create a distro that has a
+*spin* which requires an enterprise support contract like Redhat or
+Oracle (basically the same distro, but Oracle's enterprise support
+package is cheaper), then we will alienate massive amounts of
+administrators, and since Redhat already has this particular market
+cornered for the idiot pencil pushers who for some stupid reason make
+such support a requirement for the adoption of a vendors product, Mageia
+will fail miserably - and I will abandon it as well.
+
+On the other hand, if we simply provide enterprise support as a value
+added option for some, or any of our distro's various spins, then I'm
+all for it - even if such a model isn't in the works.
+
+Preferably, I would like to see a Mageia certification program, and
+links to vendors that provide enterprise support for Mageia
+installations, but regardless, the Redhat model is a big loser for
+Mageia if it is adopted.
+
+Another way to derive income for the project would be to bundle third
+party, *non-free* software suites with optional or mandatory
+licensing/support packages. I won't personally use any software like
+that, but I have nothing against it and the publishers of such software
+will pay the Mageia project handsomely for such exclusivity, access to
+their wares, and the advertising space on our websites.
+
+Okay moving along now :)
+
+As for the actual *Naming* for our products... Well that's really not
+important to me, as long as the average joe is able to make a
+distinction between what the various product spins of our distro above
+are, and which one is right for them.
+
+I'm really hoping that we end up with a product that I can confidently,
+and proudly recommend on the enterprise desktop which I have no
+hesitation to use, in the campaign to erradicate wINdOZe.
+
+To summarize the most important points of what I expect to see emerge
+from our product line:
+
+1.) No particular spin of our distribution should be crippled (like some
+Mandriva spins are), yielding an installation that is either full
+featured from the start, or with regards to a minimal netinst spin of
+our product, completely capable of seamlessly becoming the full featured
+version with a couple (okay maybe six or seven) clicks of the mouse.
+
+2.) If there is to be an enterprise support offering, it is something to
+augment the user's installations of Mageia, irrespective of the
+particular spin they chose to install, and without the requirement that
+any *special* version of Mageia need be created for such purpose.
+
+3.) We should have a LiveCD and USB stick version which fits on a single
+CD, and on a USB flash drive of less than or equal to 1GByte. Those
+versions should also have an exceedingly easy and DIRECT migration path
+to install the *live* system onto the hard drive, yielding a complete
+Mageia installation that conforms to item #1 above.
+
+4.) We should have all of the above offerings in a strictly 32bit
+version of Mageia, for backward compatibilty support for older, or
+crippled hardware, while our flagship products should be 64bit multi-lib
+enabled.
+
+This last point might need some clarification. While I am, essentially a
+Slackware stalwart, and have been for over 15 years, we slackers
+typically believe that one should have a pure 32bit version of a distro,
+and a pure 64bit version that is multi-libe ready, but not enabled. I do
+not advocate such a thing for Mageia - I believe that all 64 versions of
+our product also be 32bit enabled - we're talking about two different
+beasts here, and if our 64bit versions won't run 32bit apps out of the
+box - we are doomed.
+
+I hope that helps :)
+
+Bradley.
+
+On 03/15/2011 07:58 AM, Romain d'Alverny wrote:
+&gt;<i> Hey there,
+</I>&gt;<i>
+</I>&gt;<i> here comes another serious part: listing and naming the different
+</I>&gt;<i> instances of our product, for finale release (and we ought to have
+</I>&gt;<i> everything square for beta2 or RC release if possible).
+</I>&gt;<i>
+</I>&gt;<i> Here are notes summarizing what we currently have available for
+</I>&gt;<i> delivery, given our history. There are missing use cases, perhaps
+</I>&gt;<i> (being more specialized). Maybe missing media as well.
+</I>&gt;<i>
+</I>&gt;<i> <A HREF="http://mageia.org/wiki/doku.php?id=marcom:product_naming">http://mageia.org/wiki/doku.php?id=marcom:product_naming</A>
+</I>&gt;<i>
+</I>&gt;<i> Goal of this topic is double:
+</I>&gt;<i> * study/propose/find a name for the product as such (Mageia? Mageia
+</I>&gt;<i> something? something?)
+</I>&gt;<i> * refine/study/propose/find use cases to confirm existing delivered
+</I>&gt;<i> products or suggest new ones (new ones may not necessarily be
+</I>&gt;<i> available for Mageia 1, but will likely be tested just after for the
+</I>&gt;<i> next run).
+</I>&gt;<i>
+</I>&gt;<i>
+</I>&gt;<i> Advice, proposals, mockups welcome.
+</I>&gt;<i>
+</I>&gt;<i> Thanks!
+</I>&gt;<i>
+</I>&gt;<i> Romain
+</I>&gt;<i> _______________________________________________
+</I>&gt;<i> Mageia-marketing mailing list
+</I>&gt;<i> <A HREF="https://www.mageia.org/mailman/listinfo/mageia-marketing">Mageia-marketing at mageia.org</A>
+</I>&gt;<i> <A HREF="https://www.mageia.org/mailman/listinfo/mageia-marketing">https://www.mageia.org/mailman/listinfo/mageia-marketing</A>
+</I>
+- --
+Bradley D. Thornton
+Manager Network Services
+NorthTech Computer
+TEL: +1.760.666.2703 (US)
+TEL: +44.702.405.1909 (UK)
+<A HREF="http://NorthTech.US">http://NorthTech.US</A>
+
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+</PRE>
+
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