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+ <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
+ <B>Graham Lauder</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010181233.43641.yorick_%40openoffice.org%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">yorick_ at openoffice.org
+ </A><BR>
+ <I>Mon Oct 18 01:33:43 CEST 2010</I>
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+<PRE>On Saturday 16 Oct 2010 03:43:42 Ahmad Samir wrote:
+&gt;<i> On 15 October 2010 16:22, Marcello Anni &lt;<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">marcello.anni at alice.it</A>&gt; wrote:
+</I>&gt;<i> &gt;&gt; I don't think any respectable Linux distro should go the Ubuntu way in
+</I>&gt;<i> &gt;&gt; the branding part. Promoting ourselves as just &quot;Mageia&quot; not as
+</I>&gt;<i> &gt;&gt; &quot;Mageia, a Linux distro&quot;, even implicitly, is just wrong. People who
+</I>&gt;<i> &gt;&gt; contribute to the FOSS world still have ethics and &quot;values&quot; to uphold.
+</I>&gt;<i> &gt;&gt; I don't care if it's commercially successful or not, and we _can be a
+</I>&gt;<i> &gt;&gt; successful Linux distro_.
+</I>&gt;<i> &gt;
+</I>&gt;<i> &gt; i'd prefer a user that chooses mageia as it is and then he becomes
+</I>&gt;<i> &gt; interested in linux and in its community (and values) than considering
+</I>&gt;<i> &gt; mageia as a linux distro and not to trying it as he thinks it is too
+</I>&gt;<i> &gt; diffult... do you agree?
+</I>&gt;<i> &gt;
+</I>&gt;<i> &gt;
+</I>&gt;<i> &gt;
+</I>&gt;<i> &gt; Marcello
+</I>&gt;<i>
+</I>&gt;<i> It's the other way around, the user is interested in Linux, for whatever
+</I>&gt;<i> reason: - economical, he can't afford windows
+</I>&gt;<i> - usability, he's tired of fixing his windows boxes... etc
+</I>&gt;<i> - ideological, he wants to use free open source software
+</I>
+That is in fact a demographic, the dissatisfied Windows Power user. But it's
+a very small one. And in fact the &quot;Linux Seeker&quot; let's call her, will get
+that Mageia is Linux without needing to be told blatantly in the branding.
+
+The problem with the Linux brand for the unsophisticated End User is that it
+is seen as a geek only toy and so for a large proportion of the market it is
+seen as a disincentive ie: &quot;It's too complicated&quot;
+
+What I would like to see is Users &quot;Discover&quot; Linux through Mageia. IOW
+install it, it does all they want it to do and then they discover it's linux.
+Two good things about this.
+One: it gives the user a buzz, because she suddenly discovers &quot;Wow I can use
+that complicated Linux Thing&quot;
+Two: It means her horizons are broadened because now she can look at other
+Linuxes in a different light
+&gt;<i>
+</I>&gt;<i> then he looks for a distro and start using it.
+</I>&gt;<i>
+</I>&gt;<i> Of course seeing an OS on a friend's machine may be an incentive to
+</I>&gt;<i> give that &quot;thing&quot; a shot, but he should know what he's about to use.
+</I>
+That's a &quot;Close Community Network&quot; Windows has it and it's the thing that
+Ubuntu have built so well and it's why I saw the family thing as a good target
+because a Family is the smallest &quot;Close Community Network&quot;
+
+
+Cheers
+GL
+--
+Graham Lauder,
+OpenOffice.org MarCon (Marketing Contact) NZ
+<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A>
+
+OpenOffice.org Migration and training Consultant.
+
+INGOTs Assessor Trainer
+(International Grades in Open Technologies)
+www.theingots.org
+</PRE>
+
+
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