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diff --git a/zarb-ml/mageia-discuss/20101016/002422.html b/zarb-ml/mageia-discuss/20101016/002422.html new file mode 100644 index 000000000..ad323c5b9 --- /dev/null +++ b/zarb-ml/mageia-discuss/20101016/002422.html @@ -0,0 +1,140 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-discuss] Mageia logo proposals and selection + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010151811.31039.gamalamboy%40gmail.com%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + + <LINK REL="Next" HREF="002423.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-discuss] Mageia logo proposals and selection</H1> + <B>Gamaliel Lamboy Rodríguez</B> + <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010151811.31039.gamalamboy%40gmail.com%3E" + TITLE="[Mageia-discuss] Mageia logo proposals and selection">gamalamboy at gmail.com + </A><BR> + <I>Sat Oct 16 00:11:30 CEST 2010</I> + <P><UL> + + <LI>Next message: <A HREF="002423.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2422">[ date ]</a> + <a href="thread.html#2422">[ thread ]</a> + <a href="subject.html#2422">[ subject ]</a> + <a href="author.html#2422">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>On Friday 15 October 2010 11:47:07 am Marcello Anni wrote: +><i> > On 15 October 2010 17:00, Marcello Anni <<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">marcello.anni at alice.it</A>> wrote: +</I>><i> > >> On 15 October 2010 16:22, Marcello Anni <<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">marcello.anni at alice.it</A>> wrote: +</I>><i> > >> >> I don't think any respectable Linux distro should go the Ubuntu way +</I>><i> > >> >> in the branding part. Promoting ourselves as just "Mageia" not as +</I>><i> > >> >> "Mageia, a Linux distro", even implicitly, is just wrong. People +</I>><i> > >> >> who contribute to the FOSS world still have ethics and "values" to +</I>><i> > >> >> uphold. I don't care if it's commercially successful or not, and +</I>><i> > >> >> we _can be a successful Linux distro_. +</I>><i> > >> > +</I>><i> > >> > i'd prefer a user that chooses mageia as it is and then he becomes +</I>><i> > >> > interested in linux and in its community (and values) than +</I>><i> > >> > considering mageia as a linux distro and not to trying it as he +</I>><i> > >> > thinks it is too diffult... do you agree? +</I>><i> > >> > +</I>><i> > >> > +</I>><i> > >> > +</I>><i> > >> > Marcello +</I>><i> > >> +</I>><i> > >> It's the other way around, the user is interested in Linux, for +</I>><i> > >> whatever reason: - economical, he can't afford windows +</I>><i> > >> - usability, he's tired of fixing his windows boxes... etc +</I>><i> > >> - ideological, he wants to use free open source software +</I>><i> > > +</I>><i> > > no, we don't want to search those people. the people that choose linux +</I>><i> > > for these reasons have already installed linux in their machines, we +</I>><i> > > must comunicate to the people that think "linux is ugly and difficult +</I>><i> > > to use" that there is the best system around the world and that they +</I>><i> > > didn't try it yet. +</I>><i> > +</I>><i> > Bear in mind that those who searched will put more time/effort into +</I>><i> > getting it to work, i.e. they're not doing it as a sort of stunt :) +</I>><i> +</I>><i> in fact (in compatibility with manpower and marketing decisions) we must +</I>><i> offer an increasingly ease of use also for those people (without +</I>><i> forgetting mentors help) +</I>><i> +</I>><i> > >> then he looks for a distro and start using it. +</I>><i> > >> +</I>><i> > >> Of course seeing an OS on a friend's machine may be an incentive to +</I>><i> > >> give that "thing" a shot, but he should know what he's about to use. +</I>><i> > > +</I>><i> > > more than seeing an OS from their friends (that is really useful +</I>><i> > > anyway, overall in the first steps), i would like to change the +</I>><i> > > synonim linux=difficult. if you change it (as it happened often to +</I>><i> > > me), they say to you "ah, cool", but they won't ever install it . +</I>><i> > > +</I>><i> > > cheers, +</I>><i> > > Marcello +</I>><i> > +</I>><i> > I don't see how that contradicts my point of _not_ promoting "Mageia" +</I>><i> > but ""Mageia" the Linux distro".... +</I>><i> +</I>><i> it is only a different POV. (but interesting in my opinion).. you say +</I>><i> linux- +</I>><i> +</I>><i> >mageia, i say mageia->linux : ) +</I>><i> +</I>><i> cheers, +</I>><i> Marcello +</I>Sorry to meddle, but as part of the marketing team I really want to synthesize +both of the views exposed here instead of choosing between them. And the key +is Graham's proposal: different branding. This does not mean reinventing the +wheel for every single audience, as some elements can possibly be shared, but +rather that we need to approach the kinds of users at large differently. That +is why we look for a "target" market and create a brand for it. And this +branch of the discussion fits nicely into such a proposal. + +You see, non-technical users, of which I am an acquaintance as I maintain tons +of Windows boxes in my university (informally, but it's still work), barely +have even the knowledge necessary to choose an OS. Therefore, the branding for +them cannot possibly insert Linux or other technical details; it is more of a +simplified picture of what Free Software is and how we insert ourselves into +that. This is seen in our Core Values, where the main focus is showing people +that we are a Community, not a corporation, and that we care about our users. +On the other side we have the intermediate-to-advanced Linux users, which CAN +and/or DO choose a Linux OS and FOSS Technologies. To these users we can +introduce a branding that includes our special characteristics in the Linux +world and the advantages of using our development branch, etc. But Graham's +point still stands, that we need to define these target markets more fully so +we can better assess the Mageia reputation in each of them. + +I hope this can help us reach a consensus without splitting ourselves. + +P.S. Sorry if I break the thread, I am not very familiar with nettiquete and +my current mail client. IT WAS NOT INTENTIONAL, if it happens... :) +</PRE> + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + + <LI>Next message: <A HREF="002423.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2422">[ date ]</a> + <a href="thread.html#2422">[ thread ]</a> + <a href="subject.html#2422">[ subject ]</a> + <a href="author.html#2422">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-discuss">More information about the Mageia-discuss +mailing list</a><br> +</body></html> |