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diff --git a/zarb-ml/mageia-discuss/20101014/002377.html b/zarb-ml/mageia-discuss/20101014/002377.html new file mode 100644 index 000000000..74d85a489 --- /dev/null +++ b/zarb-ml/mageia-discuss/20101014/002377.html @@ -0,0 +1,168 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-discuss] Mageia logo proposals and selection + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010141724.39074.yorick_%40openoffice.org%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="002376.html"> + <LINK REL="Next" HREF="002378.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-discuss] Mageia logo proposals and selection</H1> + <B>Graham Lauder</B> + <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010141724.39074.yorick_%40openoffice.org%3E" + TITLE="[Mageia-discuss] Mageia logo proposals and selection">yorick_ at openoffice.org + </A><BR> + <I>Thu Oct 14 06:24:39 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="002376.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI>Next message: <A HREF="002378.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2377">[ date ]</a> + <a href="thread.html#2377">[ thread ]</a> + <a href="subject.html#2377">[ subject ]</a> + <a href="author.html#2377">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>On Thursday 14 Oct 2010 16:16:39 Tux99 wrote: +><i> On Thu, 14 Oct 2010, Graham Lauder wrote: +</I>><i> > It is a well known fact, that you cannot be all things to all people, to +</I>><i> > try to do that would end up being everything to noone. I would prefer +</I>><i> > to be the best we can be to those who grow to love the brand. +</I>><i> +</I>><i> True, but you are forgetting to take into account the views of the +</I>><i> developers and packagers of Mageia. Without them there will be no Mageia +</I>><i> distro and since partecipation is on an unpaid volunteer basis, no +</I>><i> grand plan of shaping the distro from a marketing POV will succeed, if +</I>><i> it doesn't match the views of a large part of the devs and packagers. +</I> +What has that got to do with it, there is always an internal component to the +marketing, goes without saying + +><i> +</I>><i> This is not a criticism of your work (which I'm sure is well meant), but +</I>><i> it's a simple but crucial fact that you have to take into account. +</I> +Damned by faint praise, and frankly I'm insulted, I suggest you read the Core +Values statement which is up on the website now I think and which I and my +team put together in deep consultation with the founders. + +><i> +</I>><i> > All linux distributions at the moment have a less than 1.5% of the total +</I>><i> > market, however in the area where they have targeted a particular user +</I>><i> > set, Webservers, the market penetration is somewhere around the 65% +</I>><i> > mark. +</I>><i> +</I>><i> And that's because of the simple fact that Linux is the best technical +</I>><i> choice for that specific application and the decisionmakers are techies +</I>><i> who know that, it has nothing to do with marketing. +</I>><i> If anything it shows how marketing counts for nothing when techies and +</I>><i> experts make choices. +</I> +I'm really trying to be restrained here but I think you should talk to RedHat +and SuSE and so forth the companies that have driven most of that market and +ask them if the did no marketing. + +><i> +</I>><i> > How many users does Mandriva have worldwide, compare that to the number +</I>><i> > of computer users and you will see that the "one size fits all" does not +</I>><i> > equal significant market share. +</I>><i> +</I>><i> Mandriva is not a "one size fits all". It is the best Linux desktop +</I>><i> distro, but it's not the best choice as a server distro or for many +</I>><i> other uses. +</I>><i> The fact that it doesn't have more users is primarily due to the unfair +</I>><i> advantage that Windows has because it comes preinstalled on PCs. +</I>><i> +</I> +That is in fact patently untrue, I remember when Mandrake was trumpeting the +fact that you could buy it preinstalled back about 9.0 I think, can't +remember. MS spends 500 million a year on marketing, just to maintain that +market share. + +><i> > OOo is targeted at office productivity people for obvious reasons, +</I>><i> > it's branding, colour design (Blue engenders a feeling of reliability +</I>><i> > and efficiency) is aimed at that market group. The Logo design is +</I>><i> > aimed at a 30 to 45 age group, who are the decision makers in this group +</I>><i> > and to whom "Gulls" = Freedom. +</I>><i> +</I>><i> I very much doubt any OOo user chose it because of the logo, personally +</I>><i> I chose software on technical and usability merits, not logo design and +</I>><i> even all non-techies I know do the same. +</I> +Oh for crying out loud is there a virus around here that imbues density... OF +COURSE they didn't choose because of the Logo, ye gods if you so much as had +an inkling of the smallest piece of Marketing science you would see how +nonsensical that statement is in terms of what we are talking about, +especially when you say it as though you have a deep dark knowledge. I don't +really have time to do marketing 101 here and It's wasting my time when I +could be doing the more useful things that the Founders have asked us to do. + +However: +Marketing raises Brand awareness +It connects a value with the product in the Consumers mind +It connects a brand with people on an emotional level + +That's it, Getting people to use it is Sales which is a different beast +altogether. + +We get people to see the brand, connect with the brand and then think about +investigating it after that it's sales and engineering. + +><i> +</I>><i> Software is not a car or a handbag or a jacket, those are items where +</I>><i> looks and design counts a lot, with software the only design that counts +</I>><i> is UI interface design aimed at maximising usability. +</I> + +There is an old saying there are none so blind as those that will not see, and +it doesn't matter how good the UI is, if no-one looks at it, it's the same for +anything, you can make it as pretty and as usable as you want if nobody knows +the brand exists then the only ones that will connect are the ones that +stumble across it accidentally. + +Once more, this is wasting my time and there is no point in discussing this +with a closed mind and entrenched attitudes. + +GL + +-- +Graham Lauder, +OpenOffice.org MarCon (Marketing Contact) NZ +<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A> + +OpenOffice.org Migration and training Consultant. + +INGOTs Moderator New Zealand +www.theingots.org.nz + +</PRE> + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="002376.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI>Next message: <A HREF="002378.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2377">[ date ]</a> + <a href="thread.html#2377">[ thread ]</a> + <a href="subject.html#2377">[ subject ]</a> + <a href="author.html#2377">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-discuss">More information about the Mageia-discuss +mailing list</a><br> +</body></html> |