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diff --git a/zarb-ml/mageia-discuss/20101014/002374.html b/zarb-ml/mageia-discuss/20101014/002374.html new file mode 100644 index 000000000..046026a99 --- /dev/null +++ b/zarb-ml/mageia-discuss/20101014/002374.html @@ -0,0 +1,126 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-discuss] Mageia logo proposals and selection + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010141537.29447.yorick_%40openoffice.org%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="002373.html"> + <LINK REL="Next" HREF="002375.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-discuss] Mageia logo proposals and selection</H1> + <B>Graham Lauder</B> + <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010141537.29447.yorick_%40openoffice.org%3E" + TITLE="[Mageia-discuss] Mageia logo proposals and selection">yorick_ at openoffice.org + </A><BR> + <I>Thu Oct 14 04:37:29 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="002373.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI>Next message: <A HREF="002375.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2374">[ date ]</a> + <a href="thread.html#2374">[ thread ]</a> + <a href="subject.html#2374">[ subject ]</a> + <a href="author.html#2374">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>On Thursday 14 Oct 2010 14:18:02 Tux99 wrote: +><i> I'm with wobo and Margot here, I fear this 'targeting' will simply result +</I>><i> in restricting our potential user-base (i.e. rather than attracting more +</I>><i> users it will turn off many users). +</I> +It is a well known fact, that you cannot be all things to all people, to try +to do that would end up being everything to noone. I would prefer to be the +best we can be to those who grow to love the brand. + +All linux distributions at the moment have a less than 1.5% of the total +market, however in the area where they have targeted a particular user set, +Webservers, the market penetration is somewhere around the 65% mark. + +That's the difference. In these days of online build services there is +arguably no reason that we could not create different package sets on +different media for different markets and completely different branding for +each set. + +How many users does Mandriva have worldwide, compare that to the number of +computer users and you will see that the "one size fits all" does not equal +significant market share. + +OpenOffice.org user base is estimated to be around 100 million, the vast +majority (around 90%) on an MS platform even though linux distros get it by +default. OOo is targeted at office productivity people for obvious reasons, +it's branding, colour design (Blue engenders a feeling of reliability and +efficiency) is aimed at that market group. The Logo design is aimed at a 30 +to 45 age group, who are the decision makers in this group and to whom "Gulls" += Freedom. + +As far as we can tell, OOo out performs MSO 2003, 2007 and 2010 combined +outside of educational institutions, but still is nowhere near the combined +user base of the MSO 97/2000/XP group. This penetration is down to marketing +on a shoestring, the OOo marketing project is the most active, marketing group +in the FOSS world other than RedHat, Ubuntu and Mozilla, most of whom are paid +and have a budget. + +We do not work on voodoo, we work on science with measurable results. I don't +dismiss your code as crap because I am not a hacker. Don't dismiss what I say +as nonsense without logical and reasoned argument to back it up. Your +"feelings" don't count as a logical counter argument. + +I don't "fear", I _know_ from experience and research that a "One Size Fits +All" Product and marketing campaign will go nowhere. + +As an addendum to that I would ask the question, The Zero to dead, male and +female market group, and I presume all nationalities and all religions and all +social groupings and all job types and all locations and localities, young, +old teenaged and middleaged, technologically educated and illiterate. How +would you present Mageia to all these vastly different groups of people? + +Wouldn't it be more sensible to say: "This group of people could materially +benefit from using Mageia as their preferred Technology platform, let's +communicate with them in a way that they can relate to." + +That is the argument for the Affirmative Mr Interlocutor. :) + +Cheers +GL + +-- +Graham Lauder, +OpenOffice.org MarCon (Marketing Contact) NZ +<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A> + +OpenOffice.org Migration and training Consultant. + +INGOTs Moderator New Zealand +www.theingots.org.nz + +</PRE> + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="002373.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI>Next message: <A HREF="002375.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2374">[ date ]</a> + <a href="thread.html#2374">[ thread ]</a> + <a href="subject.html#2374">[ subject ]</a> + <a href="author.html#2374">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-discuss">More information about the Mageia-discuss +mailing list</a><br> +</body></html> |