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diff --git a/zarb-ml/mageia-discuss/20101004/002076.html b/zarb-ml/mageia-discuss/20101004/002076.html new file mode 100644 index 000000000..2a160d8f7 --- /dev/null +++ b/zarb-ml/mageia-discuss/20101004/002076.html @@ -0,0 +1,142 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-discuss] Wish List + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Wish%20List&In-Reply-To=%3C201010041104.12189.yorick_%40openoffice.org%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + + <LINK REL="Next" HREF="002088.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-discuss] Wish List</H1> + <B>Graham Lauder</B> + <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Wish%20List&In-Reply-To=%3C201010041104.12189.yorick_%40openoffice.org%3E" + TITLE="[Mageia-discuss] Wish List">yorick_ at openoffice.org + </A><BR> + <I>Mon Oct 4 00:04:12 CEST 2010</I> + <P><UL> + + <LI>Next message: <A HREF="002088.html">[Mageia-discuss] Wish List +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2076">[ date ]</a> + <a href="thread.html#2076">[ thread ]</a> + <a href="subject.html#2076">[ subject ]</a> + <a href="author.html#2076">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>On Monday 04 Oct 2010 10:11:48 Wolfgang Bornath wrote: +><i> 2010/10/3 Graham Lauder <<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">yorick_ at openoffice.org</A>>: +</I>><i> > That is your opinion, and of course unprovable. +</I>><i> +</I>><i> Same as yours. +</I>><i> +</I>><i> You write a lot about how the naming and the colors ate away market +</I>><i> shares. I never ever heard any Ubuntu user (nor even fan boys at +</I>><i> events) talking about names or colors when describing the benefits of +</I>><i> their distribution. Oh, and BTW: Ubuntu changed colors because a lot +</I>><i> of Ubuntu users did not like the colors - how could they have been +</I>><i> attracted by colors they don't like and want to be changed? +</I>><i> +</I>><i> What Ubuntu did very well and what made their success is based on 3 +</I>><i> parts (and I do not mean lots of money to win tenders in the business +</I>><i> world): +</I>><i> +</I>><i> 1. Give the users the illusion that it is their distribution and that +</I>><i> it is what they are doing, not some company far away. With all +</I>><i> appearances, all speeches and all publications Shuttleworth gave out +</I>><i> one message: Ubuntu is you, you are Ubuntu. That was the top reason he +</I>><i> succeeded to build a critical mass of organised users who became the +</I>><i> most valued asset - a cost free PR system. +</I> +Indeed, but it was a holistic approach, nothing in isolation, everything +worked together + +><i> +</I>><i> 2. Ubuntu lets people download ISOs just as all the others. But it +</I>><i> also sends you CDs for free - I tried that once and 10 CDs were +</I>><i> delivered to my door within 3 days. For new users this is far more +</I>><i> attractive than any downloadable - what's it called, ISO?. +</I> +Indeed, That was a stroke of genius, not so keen on doing that now but as you +say, it grabbed new user base. OpenSUSE do this now, I had 200 DVDs sitting +on my doorstep 5 days after ordering for Sofware Freedom day + +><i> +</I>><i> 3. PR, PR, PR, PR and then again PR. The media, print and web were +</I>><i> flooded with PRs from Canonical, from local user organisations, etc. +</I>><i> Ubuntu succeeded to have their name hammered into the attention of +</I>><i> website and magazine readers, even non-IT media. Once started this is +</I>><i> a runner. +</I> +Oh yeah agreed + +><i> +</I>><i> None of this is related to the color or some names. Ubuntu would have +</I>><i> the same success, not one user less if they had never thought of those +</I>><i> names. +</I> +On this I would disagree. Colour is incredibly powerful, emotion is +incredibly powerful, style is incredibly powerful. + +None of the above would have worked without visual appeal and emotional +connection. Ask any PR professional. + +The OpenSUSE dvds are a perfect example. The packaging up to 11.2 was +designed by the community, Green and Grey looked very professional and well +packaged. I did three events at the last years Software Freedom day and gave +away about 30 of the hundred I had. I decided to make a play for LCA and got +a box I think of 11.2 a sleeve with a picture of a grey CD on it and ended +with a wjhole lot left over. + +Then Novell farmed out the production of the promo DVDs to a company called +OpenSLX and they repackaged them, funky graphics aimed at a young market +bright colours and no grey. There were a lot of unhappy people on the lists. +Railing at this stupid colourful nonsense. + +The difference was at SFD this year I ran out of DVDs, all that I had I gave +away. Packaging, colours, funky graphics it works, but not in isolation it +has to be part of a whole package. + +Cheers +GL + +-- +Graham Lauder, +OpenOffice.org MarCon (Marketing Contact) NZ +<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A> + +OpenOffice.org Migration and training Consultant. + +INGOTs Assessor Trainer +(International Grades in Open Technologies) +www.theingots.org +</PRE> + + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + + <LI>Next message: <A HREF="002088.html">[Mageia-discuss] Wish List +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2076">[ date ]</a> + <a href="thread.html#2076">[ thread ]</a> + <a href="subject.html#2076">[ subject ]</a> + <a href="author.html#2076">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-discuss">More information about the Mageia-discuss +mailing list</a><br> +</body></html> |