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+ <H1>[Mageia-discuss] Wish List</H1>
+ <B>Wolfgang Bornath</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Wish%20List&In-Reply-To=%3CAANLkTikUBdgH55S_zxLE6aXM6DeGiw6-bhs5vShxxiQb%40mail.gmail.com%3E"
+ TITLE="[Mageia-discuss] Wish List">molch.b at googlemail.com
+ </A><BR>
+ <I>Sun Oct 3 23:11:48 CEST 2010</I>
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+<PRE>2010/10/3 Graham Lauder &lt;<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">yorick_ at openoffice.org</A>&gt;:
+&gt;<i>
+</I>&gt;<i> That is your opinion, and of course unprovable.
+</I>
+Same as yours.
+
+You write a lot about how the naming and the colors ate away market
+shares. I never ever heard any Ubuntu user (nor even fan boys at
+events) talking about names or colors when describing the benefits of
+their distribution. Oh, and BTW: Ubuntu changed colors because a lot
+of Ubuntu users did not like the colors - how could they have been
+attracted by colors they don't like and want to be changed?
+
+What Ubuntu did very well and what made their success is based on 3
+parts (and I do not mean lots of money to win tenders in the business
+world):
+
+1. Give the users the illusion that it is their distribution and that
+it is what they are doing, not some company far away. With all
+appearances, all speeches and all publications Shuttleworth gave out
+one message: Ubuntu is you, you are Ubuntu. That was the top reason he
+succeeded to build a critical mass of organised users who became the
+most valued asset - a cost free PR system.
+
+2. Ubuntu lets people download ISOs just as all the others. But it
+also sends you CDs for free - I tried that once and 10 CDs were
+delivered to my door within 3 days. For new users this is far more
+attractive than any downloadable - what's it called, ISO?.
+
+3. PR, PR, PR, PR and then again PR. The media, print and web were
+flooded with PRs from Canonical, from local user organisations, etc.
+Ubuntu succeeded to have their name hammered into the attention of
+website and magazine readers, even non-IT media. Once started this is
+a runner.
+
+None of this is related to the color or some names. Ubuntu would have
+the same success, not one user less if they had never thought of those
+names.
+</PRE>
+
+
+
+
+
+
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