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+ <H1>[Mageia-dev] Identifying Target Markets</H1>
+ <B>Wolfgang Bornath</B>
+ <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3CAANLkTik4YrKSRL7w6YMQF5tYeYgyrdSrXR1SRuyB%2BY6D%40mail.gmail.com%3E"
+ TITLE="[Mageia-dev] Identifying Target Markets">molch.b at googlemail.com
+ </A><BR>
+ <I>Fri Oct 1 16:42:27 CEST 2010</I>
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+<PRE>2010/10/1 Graham Lauder &lt;<A HREF="https://www.mageia.org/mailman/listinfo/mageia-dev">yorick_ at openoffice.org</A>&gt;:
+&gt;<i>
+</I>&gt;<i> OK then let me put it another way, you have taught IT for 15 years.
+</I>
+Teaching IT was only the smallest part. I was involved in selling,
+purchasing, advising - the whole area, not just that small marketing
+section. And I talked to people all over the country, including
+international events, not just one special geografic area like NZ.
+Western Europe is a mix of many different areas, not just one.
+So pls do not try to talk to me like you know it all.
+
+&gt;<i> LOL, in fact you can, at the end of the day it is a consumer item. &#160;It is a
+</I>&gt;<i> luxury good that only a small proportion of the worlds population can afford.
+</I>&gt;<i> In capitalist consumer model societies the market has little variation apart
+</I>&gt;<i> from local fashion. So for instance, like McDs, &#160;Ipods and Iphones are sold
+</I>&gt;<i> the same way world wide and that is matched with other global brands.
+</I>
+Wrong, Here it depends on which item it is who makes the decisions in
+a family. Over here Mom may decide in general whethere a purchase is
+made or not but concerning computers and software the kids or Dad
+decide what is bought. The wife just wants to use it.
+
+&gt;<i> As I pointed out above your experience is in fact limited, that's not a bad
+</I>&gt;<i> thing, it means you can target those variations that the global brands ignore
+</I>&gt;<i> in a local market.
+</I>
+Same applies to you if you want to put it that way. Your sample is
+really small concerning German imigrants. Why do you think they
+emigrated from Germany? Because they were the typical Germans? Sounds
+like &quot;I saw a German wearing a hat, all Germans wear hats.&quot; thing. I
+know some people from NZ but I would never judge all NZ by those few.
+
+&gt;<i>&#160;However our need is to be a global brand and so we target
+</I>&gt;<i> demographics that we know exist every where. &#160;So for instance: Parents
+</I>&gt;<i> everywhere, no matter what country or society, want the best for their Kids...
+</I>&gt;<i> simple really.
+</I>
+Simple but not related. It's related to clothing, food, whatever, not
+to the technical stuff. While there is not much trouble with parents
+when clothing or schooling is related, we do have an ongoing
+discussion in Germany about the problem that parents do not care what
+their children do with computers (ego shooters, facebook, etc.)
+because the kids know more about computers.
+
+Anyhow, I made my points.
+
+wobo
+</PRE>
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