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diff --git a/zarb-ml/mageia-dev/20101001/000599.html b/zarb-ml/mageia-dev/20101001/000599.html new file mode 100644 index 000000000..1729b4007 --- /dev/null +++ b/zarb-ml/mageia-dev/20101001/000599.html @@ -0,0 +1,177 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-dev] Identifying Target Markets + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C201010020130.20072.yorick_%40openoffice.org%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="000590.html"> + <LINK REL="Next" HREF="000605.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-dev] Identifying Target Markets</H1> + <B>Graham Lauder</B> + <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C201010020130.20072.yorick_%40openoffice.org%3E" + TITLE="[Mageia-dev] Identifying Target Markets">yorick_ at openoffice.org + </A><BR> + <I>Fri Oct 1 14:30:19 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="000590.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000605.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#599">[ date ]</a> + <a href="thread.html#599">[ thread ]</a> + <a href="subject.html#599">[ subject ]</a> + <a href="author.html#599">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>On Saturday 02 Oct 2010 01:14:36 Frank Griffin wrote: +><i> I'm not sure what's going on with this ML. I responded to a post by +</I>><i> Graham Lauder, and it ended up going to him but not the ML. He then +</I>><i> responded to me privately, and we both agreed to repost to the ML. +</I>><i> According to the gmane archives, he did, but I never received his +</I>><i> repost, so I can't place my reply in the correct branch of the thread. +</I>><i> I'll post it here, just so that it's *somewhere* in the thread... +</I>><i> +</I>><i> Graham Lauder wrote: +</I>><i> > 42 for me, I started with NCR in August of 1968 and went on to be MD of +</I>><i> > my own company for eighteen years, these days retired on my little +</I>><i> > country estate, wonderful lifestyle, bloody awful internet connection. +</I>><i> > :) +</I>><i> +</I>><i> Congrats, we're both old farts :-) +</I>><i> +</I>><i> > And this is not economics this is Marketing 101 +</I>><i> +</I>><i> No, sorry, it's not marketing when you frame it as you did: +</I>><i> > We do this because at the end of the day infrastructure costs, marketing +</I>><i> > +</I>><i> > > costs, a whole pile of things cost. One day some patch or application, +</I>><i> > > which is essential but completely non-sexy could require us to pay a +</I>><i> > > dev on contract and so on and so forth. +</I> +The context of the above was talking about how we do have a sort of a +commercial model and I probably shouldn't have mentioned it because it's +pushed things off the focus of this process, but I happened to be thinking +about it at the time, I'm a chaotic thinker so sue me.. + +><i> +</I>><i> That's economics, pure and simple. Marketing is trying to make +</I>><i> something attractive to potential purchasers. A distro doesn't have any +</I>><i> of those. +</I> +No, you're talking about advertising completely different, sure marketing +makes decisions that will affect advertising, but at this point we don't have +any desire or need to do any advertising, that's a long way off. + +><i> +</I>><i> >> You make my point exactly. The infrastructure costs are fixed, and the +</I>><i> >> donor pool will be larger if the user base is larger. +</I>><i> >> +</I>><i> >> +</I>><i> >> [....] If MDV had trumpeted itself as a KDE-only Family (or Education, +</I>><i> >> or whatever) distro, and reinforced that by excluding packages and +</I>><i> >> infrastructure support for other stuff, I wouldn't have given a dime. +</I>><i> > +</I>><i> > And you miss my point entirely, there is NO trumpeting, that's +</I>><i> > advertising, there is no exclusion, rather inclusion of a missed market +</I>><i> +</I>><i> Oh, come on. Trumpeting and advertising are essentially the same thing, +</I>><i> at last in the context of this discussion. +</I> +Um, that what I said: That the trumpeting IS advertising... we're not +advertising, we are trying to figure out branding, that means trying to figure +our target markets so that we can make our branding attractive in that market. +that's marketing, not advertising + +><i> And what you're advocating +</I>><i> is certainly exclusion; you're saying that we should design and promote +</I>><i> the distro as a <fill-in-the-blank> distro in order to capture the +</I>><i> mindset of a specific market share, to the implicit exclusion of other +</I>><i> aims if resource limitations encroach. +</I> +You're reading a hell of a lot more in there than I put. You seem to be +talking at cross purposes. When I say inclusion I mean inclusion of another +market that hasn't been catered to before. You're talking about packages, +I'm talking about people. + +[....] +><i> +</I>><i> > I am wondering why you are trying to convince me, this is not my +</I>><i> > decision, I am merely an idea generator. I give reasons as to why I +</I>><i> > believe that this target market is a good one and I foster debate. My +</I>><i> > goal is simply to establish criteria for branding, nothing else right +</I>><i> > now. +</I>><i> +</I>><i> I'm not sure how seriously to take this. You post an opinion about +</I>><i> channeling the distro to a specific audience, and when I respond, you +</I>><i> wonder why I'm trying to convince *you* ? Frankly, I doubt if I *could* +</I>><i> convince you, and it was never my intention to try. I know an +</I>><i> enthusiast when I read one. I'm simply participating in the debate you +</I>><i> initiated and want to foster. Which includes the issue of whether we +</I>><i> need branding at the distro level or not. +</I>><i> +</I>><i> My opinion is that we do not. Our infrastructure costs will be +</I>><i> relatively fixed, and will be dwarfed by the cost of developer and other +</I>><i> contributor time it will take to maintain Mageia. The community +</I>><i> resources we will discourage by advertising ourselves as a niche distro +</I>><i> will cost us much more than the infrastructure budget. So, while I +</I>><i> would concede that your branding argument would make sense if we were +</I>><i> embarking on a commercial venture, I'd have to say that it is pretty low +</I>><i> on the priority list for a community distro. +</I> +Now I'm convinced we're not talking about the same thing. + +You seem to think we are wanting to embark on some global advertising campaign + +And all I want is to decide what colour pallet our logo and webpage should +use. By figuring out what a primary target market is we can then figure out +the colours that will suit that demographic. That's it Simple! + +-- +Graham Lauder, +OpenOffice.org MarCon (Marketing Contact) NZ +<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A> + +OpenOffice.org Migration and training Consultant. + +INGOTs Assessor Trainer +(International Grades in Open Technologies) +www.theingots.org +</PRE> + + + + + + + + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="000590.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000605.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#599">[ date ]</a> + <a href="thread.html#599">[ thread ]</a> + <a href="subject.html#599">[ subject ]</a> + <a href="author.html#599">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-dev">More information about the Mageia-dev +mailing list</a><br> +</body></html> |