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diff --git a/zarb-ml/mageia-dev/20101001/000590.html b/zarb-ml/mageia-dev/20101001/000590.html new file mode 100644 index 000000000..e9676c69e --- /dev/null +++ b/zarb-ml/mageia-dev/20101001/000590.html @@ -0,0 +1,155 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-dev] Identifying Target Markets + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C4CA5D0AC.8030105%40roadrunner.com%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="000573.html"> + <LINK REL="Next" HREF="000599.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-dev] Identifying Target Markets</H1> + <B>Frank Griffin</B> + <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C4CA5D0AC.8030105%40roadrunner.com%3E" + TITLE="[Mageia-dev] Identifying Target Markets">ftg at roadrunner.com + </A><BR> + <I>Fri Oct 1 14:14:36 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="000573.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000599.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#590">[ date ]</a> + <a href="thread.html#590">[ thread ]</a> + <a href="subject.html#590">[ subject ]</a> + <a href="author.html#590">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>I'm not sure what's going on with this ML. I responded to a post by +Graham Lauder, and it ended up going to him but not the ML. He then +responded to me privately, and we both agreed to repost to the ML. +According to the gmane archives, he did, but I never received his +repost, so I can't place my reply in the correct branch of the thread. +I'll post it here, just so that it's *somewhere* in the thread... + +Graham Lauder wrote: +><i> 42 for me, I started with NCR in August of 1968 and went on to be MD of my own +</I>><i> company for eighteen years, these days retired on my little country estate, +</I>><i> wonderful lifestyle, bloody awful internet connection. :) +</I>><i> +</I>Congrats, we're both old farts :-) +><i> And this is not economics this is Marketing 101 +</I>><i> +</I> +No, sorry, it's not marketing when you frame it as you did: + +><i> We do this because at the end of the day infrastructure costs, marketing +</I>><i> > costs, a whole pile of things cost. One day some patch or application, which +</I>><i> > is essential but completely non-sexy could require us to pay a dev on contract +</I>><i> > and so on and so forth. +</I> +That's economics, pure and simple. Marketing is trying to make +something attractive to potential purchasers. A distro doesn't have any +of those. + +><i> +</I>>><i> You make my point exactly. The infrastructure costs are fixed, and the +</I>>><i> donor pool will be larger if the user base is larger. +</I>>><i> +</I>><i> +</I>>><i> [....] If MDV had trumpeted itself as a KDE-only Family (or Education, +</I>>><i> or whatever) distro, and reinforced that by excluding packages and +</I>>><i> infrastructure support for other stuff, I wouldn't have given a dime. +</I>>><i> +</I>><i> And you miss my point entirely, there is NO trumpeting, that's advertising, +</I>><i> there is no exclusion, rather inclusion of a missed market +</I>><i> +</I> +Oh, come on. Trumpeting and advertising are essentially the same thing, +at last in the context of this discussion. And what you're advocating +is certainly exclusion; you're saying that we should design and promote +the distro as a <fill-in-the-blank> distro in order to capture the +mindset of a specific market share, to the implicit exclusion of other +aims if resource limitations encroach. +><i> I'm a marketing guy not a hacker and I haven't been part of the marketing of +</I>><i> OBS, but I seem to remember that OBS packages for a whole heap of distros +</I>><i> including even deb based ones. However I may be wrong talk to Jos Poortvliet +</I>><i> or Andreas Jaeger on the opensuse lists +</I>><i> +</I> +OK, then maybe we need to look at piggybacking on OBS. The idea I +floated was an idea, with a suggestion of an implementation. If there's +a better implementation, that's fine; we can use it. + +>><i> "Focus" is all about excluding "non-essential" activities so that a +</I>>><i> company can focus its limited resources on the desires of a specific +</I>>><i> market. +</I>>><i> +</I>><i> Focus in this case is about establishing branding, nothing else +</I>><i> +</I> +You're entitled to your definition, as I am mine. In common parlance +(as well as in this industry) "focus" (as used by non-developers) very +definitely implied "concentrate on this and not that". That not +branding; it's triage and prioritization. + +><i> I am wondering why you are trying to convince me, this is not my decision, I +</I>><i> am merely an idea generator. I give reasons as to why I believe that this +</I>><i> target market is a good one and I foster debate. My goal is simply to +</I>><i> establish criteria for branding, nothing else right now. +</I>><i> +</I> +I'm not sure how seriously to take this. You post an opinion about +channeling the distro to a specific audience, and when I respond, you +wonder why I'm trying to convince *you* ? Frankly, I doubt if I *could* +convince you, and it was never my intention to try. I know an +enthusiast when I read one. I'm simply participating in the debate you +initiated and want to foster. Which includes the issue of whether we +need branding at the distro level or not. + +My opinion is that we do not. Our infrastructure costs will be +relatively fixed, and will be dwarfed by the cost of developer and other +contributor time it will take to maintain Mageia. The community +resources we will discourage by advertising ourselves as a niche distro +will cost us much more than the infrastructure budget. So, while I +would concede that your branding argument would make sense if we were +embarking on a commercial venture, I'd have to say that it is pretty low +on the priority list for a community distro. +</PRE> + + + + + + + + + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="000573.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000599.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#590">[ date ]</a> + <a href="thread.html#590">[ thread ]</a> + <a href="subject.html#590">[ subject ]</a> + <a href="author.html#590">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-dev">More information about the Mageia-dev +mailing list</a><br> +</body></html> |