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diff --git a/zarb-ml/mageia-dev/20101001/000575.html b/zarb-ml/mageia-dev/20101001/000575.html new file mode 100644 index 000000000..76b632f11 --- /dev/null +++ b/zarb-ml/mageia-dev/20101001/000575.html @@ -0,0 +1,141 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-dev] Identifying Target Markets + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C201010012231.30362.yorick_%40openoffice.org%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="000557.html"> + <LINK REL="Next" HREF="000573.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-dev] Identifying Target Markets</H1> + <B>Graham Lauder</B> + <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C201010012231.30362.yorick_%40openoffice.org%3E" + TITLE="[Mageia-dev] Identifying Target Markets">yorick_ at openoffice.org + </A><BR> + <I>Fri Oct 1 11:31:30 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="000557.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000573.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#575">[ date ]</a> + <a href="thread.html#575">[ thread ]</a> + <a href="subject.html#575">[ subject ]</a> + <a href="author.html#575">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>On Friday 01 Oct 2010 20:49:11 Oliver Burger wrote: +><i> Wolfgang Bornath <<A HREF="https://www.mageia.org/mailman/listinfo/mageia-dev">molch.b at googlemail.com</A>> schrieb am 2010-10-01 +</I>><i> +</I>><i> > 2010/10/1 Graham Lauder <<A HREF="https://www.mageia.org/mailman/listinfo/mageia-dev">yorick_ at openoffice.org</A>>: +</I>><i> > >> The families: if the kid wants a computer then either Dad buys a new +</I>><i> > >> one and the kids get the old, or they buy a new one but mom has no +</I>><i> > >> say, it's either Dad or the kids because the parents don't know +</I>><i> > >> anything about computers. +</I>><i> > > +</I>><i> > > Nonsense, It's interesting I know quite a few German families here in +</I>><i> > > NZ, +</I>><i> +</I>><i> I think it's quite strange to tell someone he's talking nonsense, when his +</I>><i> experience is based on linving in a country for decades and your own by +</I>><i> knowing some people who migrated from there... +</I> +I was just pointing out that his small sample can be negated by my small +sample. If you're going to the market with a global brand then limited local +experience doesn't tell us a lot but global research does tell us a hell of a +lot. + +><i> +</I>><i> > I don't know about marketing, I've just been living here for decades +</I>><i> > and been helping in the computer field for more than 15 years. I hold +</I>><i> > computer courses entry level, I give advice with computer purchases in +</I>><i> > families, etc. All my practical experience tells me what I've written +</I>><i> > here. +</I>><i> +</I>><i> I have to fully agree with Wolfgang. The mother-centrated family model may +</I>><i> be true in the amer-austra-new-zealandian world (at least the soap operas +</I>><i> on TV tell this) but I'm quite sure that in more conservative europe the +</I>><i> story is quite different. +</I> +Conservative Europe is not the market I'm talking about, I'm talking about +young professional parents world wide + +><i> And: kids want their 3D-splash-them-all-games. Kids won't switch to Linux +</I>><i> as long as the games industry doesn't change. +</I> +There are plenty of games on linux, but the point is that the computer isn't +bought by the Kids it's bought *for* them. Games come later and I show people +the games that are on the OpenSUSE repos and they're after them and those are +only the gratis ones. + +><i> Moms usually will work with what they know, every change is a problem, +</I>><i> since it's different from what they are used to and they have to learn +</I>><i> anew. +</I> +Excuse me if I sound a little frustrated here but you could make that argument +for any demographic, that's what marketing is about, leading people to change. +If people never changed then you wouldn't need marketing, we would all the use +the same thing forever. Mageia would still be Mandriva, Connectiva and +Mandrake would be separate, there would be no need for desktop linux..... and +come to think of it I wouldn't have a job.... given that change management is +often part of my job description. :) + +Young families are in a demographic that embraces change if they can see that +there is value in it for them or their family, they do it every day in myriad +ways. + +><i> +</I>><i> Oliver +</I> +Cheers +GL + + +-- +Graham Lauder, +OpenOffice.org MarCon (Marketing Contact) NZ +<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A> + +OpenOffice.org Migration and training Consultant. + +INGOTs Assessor Trainer +(International Grades in Open Technologies) +www.theingots.org +</PRE> + + + + + + + + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="000557.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000573.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#575">[ date ]</a> + <a href="thread.html#575">[ thread ]</a> + <a href="subject.html#575">[ subject ]</a> + <a href="author.html#575">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-dev">More information about the Mageia-dev +mailing list</a><br> +</body></html> |