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diff --git a/zarb-ml/mageia-dev/20101001/000549.html b/zarb-ml/mageia-dev/20101001/000549.html new file mode 100644 index 000000000..b33c47afc --- /dev/null +++ b/zarb-ml/mageia-dev/20101001/000549.html @@ -0,0 +1,279 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-dev] Identifying Target Markets + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C4CA551D7.8090700%40laposte.net%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="000543.html"> + <LINK REL="Next" HREF="000570.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-dev] Identifying Target Markets</H1> + <B>andré</B> + <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C4CA551D7.8090700%40laposte.net%3E" + TITLE="[Mageia-dev] Identifying Target Markets">andr55 at laposte.net + </A><BR> + <I>Fri Oct 1 05:13:27 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="000543.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000570.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#549">[ date ]</a> + <a href="thread.html#549">[ thread ]</a> + <a href="subject.html#549">[ subject ]</a> + <a href="author.html#549">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>Graham Lauder a écrit : +><i> On Friday 01 Oct 2010 02:04:26 Marc Paré wrote: +</I>><i> +</I>>><i> Le 2010-09-30 07:21, Graham Lauder a écrit : +</I>>><i> +</I>>>><i> A group of the marketing and communication peoples got together to get +</I>>>><i> our heads around Vision and Mission Statement. Everyone brainstormed +</I>>>><i> what they saw as the core values of Mageia to give a direction that the +</I>>>><i> Projects Vision and mission statement could head. +</I>>>><i> +</I>>>><i> The reasoning behind this is it points a figurative arrow at our primary +</I>>>><i> target market and thus gives us a guide toward where our branding should +</I>>>><i> be aimed. +</I>>>><i> +</I>>>><i> A mistake that is often made is branding from an internal aesthetic when +</I>>>><i> in fact branding should be more aimed externally to attract a new +</I>>>><i> demographic. If the gods are in alignment then ideally it should point +</I>>>><i> toward our principle point of difference and again this influences our +</I>>>><i> branding choices in terms of Colour Pallet Logo and so forth. +</I>>>><i> +</I>>>><i> The "feel" to me that came from the brainstorming was that Mageia could +</I>>>><i> be marketed as the "Family Distro". This being a principle point of +</I>>>><i> difference when a user makes a decision as to what operating system to +</I>>>><i> run. +</I>>>><i> +</I>>>><i> Our principle competitor, MS competes against the Linux universe as a +</I>>>><i> whole but other distros compete for the MS user base aimed at particular +</I>>>><i> Demographics. For instance: +</I>>>><i> OpenSUSE aims at the "Power User" Market +</I>>>><i> Ubuntu aims at the young individual end of the market +</I>>>><i> CentOS at Community enterprise and Not For Profits +</I>>>><i> Fedora at the Computing Professional +</I>>>><i> +</I>>>><i> Mageia could therefore aim at the Young Married professional market, +</I>>>><i> being the Distro that could be installed on the home computer and geared +</I>>>><i> so that the whole family could use it. +</I>>>><i> +</I>This seems to be an excellent target market. The relative ease-of-use +of Mandriva should have been targeted here. In the past, without +realising it, I've targeted such users myself for Mandriva. And Mageia +has the advantage of not being tied to a commercial market. +>>><i> So for instance as well as the standard software, educational programmes +</I>>>><i> would be installed by default, be NetSafe (Dans Guardian), have OOo4Kids +</I>>>><i> installed as well as a full office suite, Tuxtype, TuxPaint and so on. +</I>>>><i> +</I>Such applications don't have to be installed by default. They just have +to be available on the installation DVD, with a selectable Educational +group of applications, much like the Internet and Server groups +available on existing Mandriva DVD's. It could even be called "Young +Family". + +Note that in the past (at least about 10 years ago), RedHat CD's had +many selectable installation groups, many of which overlapped. So using +this approach, there could be groups called "Educational", "Young +Family", and "Home Office", for example, all containing the +go-openoffice office suite, among other applications. +I believe that the current Mandriva DVD doesn't have any overlap between +installation groups. + +>>><i> Documentation added to show parents how to set up accounts for the kids +</I>>>><i> and how to make it Net safe. +</I>>>><i> +</I>>>><i> I think that this is an untapped market right now and something that the +</I>>>><i> project could leverage into a marketing campaign and guide us in terms of +</I>>>><i> branding. +</I>>>><i> +</I>>>><i> Comments? +</I>>>><i> +</I>I think you are right on the mark. +>>><i> Cheers +</I>>>><i> GL +</I>>>><i> +</I>>><i> I think that if you target the software packages that are compatible +</I>>><i> with Educational software advocated by educational organizations, we +</I>>><i> could make quite large inroads in the adaptability of Mageia.For +</I>>><i> example, when marketing the OS, emphasis on the distro that can carry +</I>>><i> your kids through their educational paths with such packages as +</I>>><i> OpenOffice (soon to be LibreOffice -- make sure the MSWorks plug-in is +</I>>><i> also included) compatible with MSOffice; GIMP similar to Photoshop and +</I>>><i> some plugins are compatible; Freemind mindmapping; etc. If Mageia +</I>>><i> concentrated on making these software packages work solidly then you +</I>>><i> could have a good run at competing with other linux distros in the +</I>>><i> educational field. +</I>>><i> +</I>><i> Indeed, that's why I suggest OOo4Kids. The go-oo.org version is pretty much +</I>><i> essential right now because of it's GoogleDocs/Zoho integration. Schools are +</I>><i> using the cloud as an educational tool more and more. +</I>><i> +</I>><i> +</I>>><i> BTW, in Canada, many school boards still use the Novel Netware setups +</I>>><i> and they are just now in the midst of planning out its replacement. My +</I>>><i> school board for example will have to replace close to 10,000 units if +</I>>><i> they were to move to a Linux setup. I sat in on a meeting about 5 years +</I>>><i> ago to hear out a RehHat re-seller's pitch. Most school boards are +</I>>><i> almost at the break point and will be actively looking for new +</I>>><i> networking/desktop solutions. +</I>>><i> +</I>Mageia to the rescue :) +><i> Common all over the world and if the school can see that the software used at +</I>><i> school is as friendly on the home computer... +</I>><i> +</I>The big plus : no extra cost for exactly what is used at school. +>><i> So, compatibility with educational software. The distro should also be +</I>>><i> an easy install for everyone and GUI run. If we are going to make it and +</I>>><i> contend with other distros, the majority of users want a GUI run install +</I>>><i> where everything works right away. There should be as little fiddling +</I>>><i> around as possible. Install (15-20 minutes), then, register user +</I>>><i> accounts, shares for accounts, re-name the computer to instill a sense +</I>>><i> of ownership to the user (rather than having your computer called +</I>>><i> "localhost" all the time, and then you are done! (Cups and 3d should be +</I>>><i> installed automatically during the install phase). Make the install as +</I>>><i> easy as possible. +</I>>><i> +</I>15-20 minutes is probably a bit short; realistically Microsoft takes an +hour to install. +In the current Mandriva, during installation one can do all that. +However, what is needed is a friendlier GUI, and much better help/info +along the way. +(For help/info on install, Ubuntu is much better than Mandriva. But +please, Ubuntu's ugly brown theme is depressing.) +Cups is installed by default if there is a printer connected. + +3D should probably be an option, as it requires a lot of horsepower. On +a netbook, for example, it would be extremely slow. Currently, 3D +doesn't work properly under Linux on certain brands of computers, like +Toshiba. +And most games for young children wouldn't use it anyway. +(Really useful for the teenage and young adult gamer market, though. +But they'll probably have their own computer.) +Easy to install is indeed an important point. +><i> When I started using Linux (Mandrake was my first distro and the reason I +</I>><i> abandoned Windows) MCC to me, a nongeek, was the killer app. OpenSuSE's Yast +</I>><i> is/was the only real competition. The ability to administer everything from a +</I>><i> GUI is killer for the Ex-windows user. +</I>><i> +</I>MCC is part of the reason why I originally switched to Mandriva from RedHat. +Actually I like the fact that more info is available under Linux. +><i> The next is a distro with games and solid multi-player game setups that +</I>><i> work. Get the distro to play nice with WOW and other popular games. This +</I>><i> will kill the competition and grab kids attention. Have a Mageia games +</I>><i> advocate(s) who periodically send out "snazzy" e-newsletters and a +</I>><i> "Magei Games Korner" on the website to foster gamesmanship on the +</I>><i> distro. Get the kids talking about the "rock-solid" install of WOW (for +</I>><i> example) using Wine -- the distro should come "hard wired" to play! and +</I>><i> rock! +</I>><i> +</I>That would be a big plus going after the teenage game market. M$ seems +to own it now. +That could evolve from a focus on the family market. The fact that +Linux natively networks is a plus. +><i> The critical thing about aiming at a family market is that you are not aiming +</I>><i> at Kids. The target in this market is Mum, she is the power here, the rest of +</I>><i> the family follow along meekly. +</I>><i> +</I>Or enthusiastically, if Mageia is packaged right. True. +><i> +</I>>><i> Have a great advocacy group that will stand up to Mageia bashing and +</I>>><i> hand out comparative studies on the distro's performance and keep the +</I>>><i> name in the headlines with such sites as LinuxToday.com. Be proactive +</I>>><i> rather reactive to Linux possibilities of use where it can rationalized +</I>>><i> as a good replacement desktop distro. +</I>>><i> +</I>Sound a bit like M$ "studies" that prove that black is white. But if it +works ... +Didn't Mandriva promote itself as the desktop distro a while back ? +Reminds me that a company that does commercial support for Linux here in +Canada recently won a lawsuit against the Québec (provincial) govt for +considering only a Microsoft solution. So next time they have to take +Linux into consideration. +><i> What we have to do is replace the Linux=Ubuntu with Mageia instead of Windows. +</I>><i> Linux has already been sold to those who fill the market that needs to know +</I>><i> about that, let Ubuntu have that space. What I would like to see is a +</I>><i> decision making process that goes Windows or Mac or Mageia. +</I>><i> +</I>One way to combat Linux=Ubuntu is to have "Linux" in our logo. +><i> +</I>>><i> Cheers +</I>>><i> +</I>>><i> Marc +</I>>><i> +</I>><i> Cheers +</I>><i> GL +</I>><i> +</I>- André (andre999) +</PRE> + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="000543.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000570.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#549">[ date ]</a> + <a href="thread.html#549">[ thread ]</a> + <a href="subject.html#549">[ subject ]</a> + <a href="author.html#549">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-dev">More information about the Mageia-dev +mailing list</a><br> +</body></html> |