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+ <H1>[Mageia-dev] Identifying Target Markets</H1>
+ <B>Frank Griffin</B>
+ <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C4CA53E7C.5080204%40roadrunner.com%3E"
+ TITLE="[Mageia-dev] Identifying Target Markets">ftg at roadrunner.com
+ </A><BR>
+ <I>Fri Oct 1 03:50:52 CEST 2010</I>
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+<PRE>Graham Lauder wrote:
+&gt;<i> In a phrase: Horse Doo doo
+</I>[....]
+
+&gt;<i> Mageia has a donation system
+</I>&gt;<i>
+</I>
+[....]
+&gt;<i> We do this because at the end of the day infrastructure costs, marketing
+</I>&gt;<i> costs, a whole pile of things cost. One day some patch or application, which
+</I>&gt;<i> is essential but completely non-sexy could require us to pay a dev on contract
+</I>&gt;<i> and so on and so forth.
+</I>&gt;<i>
+</I>&gt;<i> Now our problem is that in these days of &quot;everything free off the Internet&quot;
+</I>&gt;<i> getting Koha is problematic. However there is, obviously, a proportion of the
+</I>&gt;<i> market that is willing to give Koha. That proportion in a market is generally
+</I>&gt;<i> but arguably fixed, so the bigger the market the greater the Koha. Our
+</I>&gt;<i> advantage is that our &quot;costs&quot; vary little with the size of the market.
+</I>&gt;<i>
+</I>
+I'm not exactly ignorant of Economics 101, having been in this business
+(on the commercial side) for about 35 years. :-)
+
+You make my point exactly. The infrastructure costs are fixed, and the
+donor pool will be larger if the user base is larger. You can either
+choose to entice people to donate because of their perception of the
+slant (market vision) of the distro, or you can entice people to donate
+because they find the distro useful to them personally (otherwise known
+as pseudo-shareware). If you narrow the audience using the former
+approach, you're excluding potential contributors. I was a member of
+Mandriva Club for years because I thought Mandriva worth supporting; I
+never bought a PowerPack or a Box Set because I never needed that
+stuff. If MDV had trumpeted itself as a KDE-only Family (or Education,
+or whatever) distro, and reinforced that by excluding packages and
+infrastructure support for other stuff, I wouldn't have given a dime.
+
+
+&gt;<i> There is already a way of doing that, it's called OBS (OpenSUSE Build service,
+</I>&gt;<i> it's free software, install it or in fact use it) and with that and SUSE
+</I>&gt;<i> Studio, OpenSUSE have that corner of the market targeted and nailed.
+</I>&gt;<i>
+</I>
+Except that they don't have the tools that we have. The software
+packages are common to every distro. The tools aren't. The key to
+whether someone would use OBS or ours (or even OBS ported to use our
+packages) is the quality of the packages (currency, stability) and the
+quality of the distro tools.
+&quot;Focus&quot; is all about excluding &quot;non-essential&quot; activities so that a
+company can focus its limited resources on the desires of a specific
+market. A community distro is about servicing the largest possible
+community and providing a base from which others (including ourselves)
+can specialize. The assumption is that the community will supply the
+manpower needed to achieve the objectives they want achieved, and if you
+think that the potential developer contributor pool gives a rat's
+whatever about targeted &quot;image&quot; distros that don't satisfy their
+specific needs, then you don't know developers. And I would seriously
+question the assumption that 20-something families looking for commodity
+computing are going to become a significant donor base; that might
+happen if they were required to pay for it up front, and if their desire
+to buy it was great enough, but if they can get it and install it for
+free, they're outta there after that. Your contributions are going to
+come from people who have a longer-term view or an investment in the
+health of the distro.
+
+Cheers,
+Frank
+</PRE>
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