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diff --git a/zarb-ml/mageia-dev/20101001/000535.html b/zarb-ml/mageia-dev/20101001/000535.html new file mode 100644 index 000000000..503092aba --- /dev/null +++ b/zarb-ml/mageia-dev/20101001/000535.html @@ -0,0 +1,182 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-dev] Identifying Target Markets + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C201010011150.56966.yorick_%40openoffice.org%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="000591.html"> + <LINK REL="Next" HREF="000556.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-dev] Identifying Target Markets</H1> + <B>Graham Lauder</B> + <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C201010011150.56966.yorick_%40openoffice.org%3E" + TITLE="[Mageia-dev] Identifying Target Markets">yorick_ at openoffice.org + </A><BR> + <I>Fri Oct 1 00:50:56 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="000591.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000556.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#535">[ date ]</a> + <a href="thread.html#535">[ thread ]</a> + <a href="subject.html#535">[ subject ]</a> + <a href="author.html#535">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>On Friday 01 Oct 2010 10:11:18 Wolfgang Bornath wrote: +><i> Reading all this one thing comes to my mind: the world is not the same +</I>><i> all over the world. Same applies to your assessments of school +</I>><i> decisions, families and the Linux/WIndows issue. +</I>><i> +</I>><i> Over here the public office of a state controlls what computers and +</I>><i> operating systems are used in schools, money is not a criteria there. +</I>><i> It is, of course, in the sense that many schools can not have +</I>><i> computers at all or just 10 machines for a school of 500 students. Ah, +</I>><i> yes, I'm talking about Germany, not somewhere in central Africa. +</I>><i> The public office makes deals with Microsoft (sometimes Mr. Gates +</I>><i> himself came to visit before a new contract was signed), the largest +</I>><i> local t-com provider sponsors the internet access and the schools have +</I>><i> no say in that. +</I> +It used to be like that here too, but governments don't like exclusivity and +given the option they will contract other players with the right sort of +pressure. Novell did it here in NZ, got the same deal as MickySoft. +Education departments respond to pressure from industry, simple + +><i> +</I>><i> The families: if the kid wants a computer then either Dad buys a new +</I>><i> one and the kids get the old, or they buy a new one but mom has no +</I>><i> say, it's either Dad or the kids because the parents don't know +</I>><i> anything about computers. +</I> +Nonsense, It's interesting I know quite a few German families here in NZ, +perhaps that's why they migrated, so the wife could make the majority of the +purchasing decisions. ;) I'm afraid that your impressions fly in the face of +all the real marketing intelligence. Dad or kids buy the computers because Mum +has been left out of the demographic, typical given the number of women in the +industry, but target that demographic and Mum becomes decision maker. + +In this day and age everyone knows about computers even if they don't know how +to operate them. They also know the significance of computers in modern +society and In this target group they would invariably know how to work them. +I'm talking young parents here, they've likely had computers to work and play +with right through their Secondary school career and now they have school age +kids of their own who demand technology + + +><i> +</I>><i> One of the largest and fastest growing groups of computer users over +</I>><i> here are people of age, retired persons who visit computer courses in +</I>><i> the neighborhood center (I'm teaching there sometimes). They are a +</I>><i> target group also. +</I> +Agreed wholeheartedly and guess what, many have Grandchildren and families + +><i> +</I>><i> I think the one you picked (young couples with kids) are those who are +</I>><i> the unlikeliest targets - Mom and Dad are working, perhaps with +</I>><i> computers, most times with Windows. Kids will learn their computer +</I>><i> knowledge in school, not at home because Mom and Dad have no time for +</I>><i> that. +</I> +Nonsense, this group understands that education is nonstop process and for +their children to make the most of their educational opportunities then they +need the tools at home to do it. It is a market that is ripe for the plucking +because the only people targeting them right now is Microsoft. + +><i> +</I>><i> See, this is quite different to the picture you are painting, and I +</I>><i> can imagine that it may be still different in other areas of the +</I>><i> world. +</I> +Every place is unique, but not as unique as we'd all like to believe, one +thing that marketing tells you. A good example is Micky Ds, the same +everywhere, with slight local variations. + +><i> +</I>><i> Therefore picking one target group for a worldwide project like this +</I>><i> is the wrong way IMHO. +</I> +I am not picking one target group, I am identifying an untapped market and a +potentially large one. It's also a small network of 4.2 people and more when +you include a third generation, and personal network is our weakest link and +MS's strongest + +><i> +</I>><i> wobo +</I> +cheers +GL + + +-- +Graham Lauder, +OpenOffice.org MarCon (Marketing Contact) NZ +<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A> + +OpenOffice.org Migration and training Consultant. + +INGOTs Assessor Trainer +(International Grades in Open Technologies) +www.theingots.org +</PRE> + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="000591.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000556.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#535">[ date ]</a> + <a href="thread.html#535">[ thread ]</a> + <a href="subject.html#535">[ subject ]</a> + <a href="author.html#535">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-dev">More information about the Mageia-dev +mailing list</a><br> +</body></html> |