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+ <H1>[Mageia-dev] Identifying Target Markets</H1>
+ <B>Graham Lauder</B>
+ <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C201010011108.29163.yorick_%40openoffice.org%3E"
+ TITLE="[Mageia-dev] Identifying Target Markets">yorick_ at openoffice.org
+ </A><BR>
+ <I>Fri Oct 1 00:08:29 CEST 2010</I>
+ <P><UL>
+
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+<PRE>On Friday 01 Oct 2010 07:41:01 Michael Scherer wrote:
+&gt;<i> Le jeudi 30 septembre 2010 &#224; 22:05 +0800, Kira a &#233;crit :
+</I>&gt;<i> &gt; &quot;A distribution for Newbie&quot; is good, but I think what Graham said is
+</I>&gt;<i> &gt; better.
+</I>&gt;<i>
+</I>&gt;<i> Well,
+</I>&gt;<i> saying &quot;a distribution for newbies&quot; is not as good as it sound.
+</I>
+Kira is being positive and you have spent the rest of the mail arguing a way
+to agree with her. :)
+
+But thanks anyway for the reinforcement
+
+&gt;<i>
+</I>&gt;<i> If you market the distribution so people think &quot;if you are a newbie, use
+</I>&gt;<i> this distro&quot;, people will think &quot;he use this distribution so he is a
+</I>&gt;<i> newbie&quot;. This will drive knowledgeable peoples away to others
+</I>&gt;<i> distribution, because they will feel they will learn more by using
+</I>&gt;<i> another distro ( which is wrong ) and because others peoples will appear
+</I>&gt;<i> as more knowledgeable when they use a distro that is not aimed at
+</I>&gt;<i> newbies.
+</I>&gt;<i>
+</I>&gt;<i> In turn, this mean a diminution of the global expertise in the
+</I>&gt;<i> community. Less expert users to answer to support, less experts users to
+</I>&gt;<i> report bug, fix packages, create softwares or contribute, and to
+</I>&gt;<i> basically teach to new users how to be good community member resulting
+</I>&gt;<i> in less quality, and a less sustainable community.
+</I>&gt;<i>
+</I>&gt;<i> Apple does it correctly. They never say &quot;we target newbie users&quot;.
+</I>&gt;<i> See <A HREF="http://www.apple.com//why-mac/">http://www.apple.com//why-mac/</A>
+</I>&gt;<i> &quot;better computer&quot; &quot;most advanced os&quot; &quot;award winning support&quot; &quot;latest
+</I>&gt;<i> technology&quot; &quot;software you love&quot;.
+</I>
+Neither are we saying that, in fact what we would possibly be saying is
+&quot;Mageia has the tools to allow your Genius (tm) to achieve their place in the
+world&quot; or something of that nature. What you are talking about is an
+advertising approach not a marketing demographic and so is somewhat premature
+
+We haven't stated how we would approach the market only that we identified
+this as a possible target.
+
+Cheers
+GL
+
+--
+Graham Lauder,
+OpenOffice.org MarCon (Marketing Contact) NZ
+<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A>
+
+OpenOffice.org Migration and training Consultant.
+
+INGOTs Assessor Trainer
+(International Grades in Open Technologies)
+www.theingots.org
+</PRE>
+
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