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diff --git a/zarb-ml/mageia-dev/20100930/000525.html b/zarb-ml/mageia-dev/20100930/000525.html new file mode 100644 index 000000000..f0e7f1f39 --- /dev/null +++ b/zarb-ml/mageia-dev/20100930/000525.html @@ -0,0 +1,157 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-dev] Identifying Target Markets + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C201010011002.43013.yorick_%40openoffice.org%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="000470.html"> + <LINK REL="Next" HREF="000469.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-dev] Identifying Target Markets</H1> + <B>Graham Lauder</B> + <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C201010011002.43013.yorick_%40openoffice.org%3E" + TITLE="[Mageia-dev] Identifying Target Markets">yorick_ at openoffice.org + </A><BR> + <I>Thu Sep 30 23:02:42 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="000470.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000469.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#525">[ date ]</a> + <a href="thread.html#525">[ thread ]</a> + <a href="subject.html#525">[ subject ]</a> + <a href="author.html#525">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>On Friday 01 Oct 2010 02:34:08 Thorsten van Lil wrote: +><i> -----Ursprüngliche Nachricht----- +</I>><i> Von: <A HREF="https://www.mageia.org/mailman/listinfo/mageia-dev">mageia-dev-bounces at mageia.org</A> [mailto:<A HREF="https://www.mageia.org/mailman/listinfo/mageia-dev">mageia-dev-bounces at mageia.org</A>] +</I>><i> Im Auftrag von Graham Lauder +</I>><i> Gesendet: Donnerstag, 30. September 2010 13:21 +</I>><i> An: Mageia development mailing-list +</I>><i> Betreff: [Mageia-dev] Identifying Target Markets +</I>><i> +</I>>><i>A mistake that is often made is branding from an internal aesthetic when +</I>>><i>in fact branding should be more aimed externally to attract a new +</I>>><i>demographic. +</I>>><i> +</I>>><i>If the gods are in alignment then ideally it should point toward our +</I>>><i> principle point of difference and again this influences our branding +</I>>><i> choices in terms of Colour Pallet Logo and so forth. +</I>><i> +</I>><i> This point is a bit difficult to me, as we (as the community) are the +</I>><i> internal and external in one. We create the distribution for us (the whole +</I>><i> community) and try enlarge the community. +</I> +There is a balancing act of course and all one can do is reiterate the concept +so that when people make a decision they take it into account. But then +that's my job, because at first the marketing is always aimed inward. For +this concept it's actually not that hard, all I'm asking people to think about +is: "Would your Mother like this branding?" because at the end of the day +that's who the target is, the vast majority of family purchase decisions are +made by the mother. + +><i> +</I>><i> For example, afaik nearly 75% of the mandriva user (and there for Mageia +</I>><i> user) use KDE. If we for example aim an group of people which KDE doesn't +</I>><i> fit, we will probably loose more users the win new users. That's the tricky +</I>><i> part of a community distro I think ;) +</I> +Ubuntu has done well, being focused on Gnome. I do like the suggestion that +we should be the Best KDE OS, it's a good focus. + +><i> +</I>>><i>The "feel" to me that came from the brainstorming was that Mageia could be +</I>>><i>marketed as the "Family Distro". This being a principle point of difference +</I>>><i>when a user makes a decision as to what operating system to run. +</I>><i> +</I>><i> Although I don't count myself to this group, I'm totally fine with the idea +</I>><i> and see that it is a nearly untapped market. But on the otherside: how big +</I>><i> could this market be? +</I> +Huge. + +><i> +</I>><i> >So for instance as well as the standard software, educational programmes +</I>><i> +</I>><i> would +</I>><i> +</I>><i> >be installed by default, be NetSafe (Dans Guardian), have OOo4Kids +</I>><i> +</I>><i> installed +</I>><i> +</I>><i> >as well as a full office suite, Tuxtype, TuxPaint and so on. +</I>><i> +</I>><i> Here I see some problems: +</I>><i> If we release a LiveCD and a DVD (like Mandriva does), there will be enough +</I>><i> space on the LiveCD for extra software. On the DVD there is enough space I +</I>><i> think, but is it for example really necessary to ship to office suits, just +</I>><i> to define our aimed market? +</I> +On a DVD there would be room, especially we concentrated on a single major DE, +but that is a packaging issue + +><i> +</I>><i> >Documentation added to show parents how to set up accounts for the kids +</I>><i> >and +</I>><i> > +</I>><i> >how to make it Net safe. +</I>><i> +</I>><i> That's a really cool idea! As we also debate about a welcome center, there +</I>><i> should definitely be a link in it, to that kind of documentation. +</I>><i> +</I>><i> I think that the normal home user and a young family have nearly the same +</I>><i> requirements. Both need an easy to install and maintain and use system (yes +</I>><i> I know: who doesn't want this). Maybe we can create a distribution which +</I>><i> fits such requirements and specialize to the family with meta-packages, +</I>><i> special documentation and tools for them? +</I> + + +><i> +</I>><i> Regards, +</I>><i> TeaAge +</I>><i> +</I> +Cheers +GL +-- +Graham Lauder, +OpenOffice.org MarCon (Marketing Contact) NZ +<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A> + +OpenOffice.org Migration and training Consultant. + +INGOTs Assessor Trainer +(International Grades in Open Technologies) +www.theingots.org +</PRE> + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="000470.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000469.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#525">[ date ]</a> + <a href="thread.html#525">[ thread ]</a> + <a href="subject.html#525">[ subject ]</a> + <a href="author.html#525">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-dev">More information about the Mageia-dev +mailing list</a><br> +</body></html> |