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+ <H1>[Mageia-dev] Identifying Target Markets</H1>
+ <B>Graham Lauder</B>
+ <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C201010010941.52023.yorick_%40openoffice.org%3E"
+ TITLE="[Mageia-dev] Identifying Target Markets">yorick_ at openoffice.org
+ </A><BR>
+ <I>Thu Sep 30 22:41:51 CEST 2010</I>
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+<PRE>On Friday 01 Oct 2010 03:09:25 Frank Griffin wrote:
+&gt;<i> Marc Par&#233; wrote:
+</I>&gt;<i> &gt; Le 2010-09-30 07:21, Graham Lauder a &#233;crit :
+</I>&gt;<i> &gt;&gt; The &quot;feel&quot; to me that came from the brainstorming was that Mageia
+</I>&gt;<i> &gt;&gt; could be
+</I>&gt;<i> &gt;&gt; marketed as the &quot;Family Distro&quot;.
+</I>&gt;<i> &gt;
+</I>&gt;<i> &gt; I think that if you target the software packages that are compatible
+</I>&gt;<i> &gt; with Educational software advocated by educational organizations, we
+</I>&gt;<i> &gt; could make quite large inroads in the adaptability of Mageia.
+</I>&gt;<i>
+</I>&gt;<i> I think that these are endeavors for an entity which is exactly what
+</I>&gt;<i> we've just got done saying Mageia *isn't*, namely a commercial venture.
+</I>
+In a phrase: Horse Doo doo (not exactly what I wanted to say but I wanted to
+protect the &quot;G&quot; rating! :) ) This is not about commercial, it's about
+market.
+
+Mageia has a donation system, in my culture the nearest thing is called Koha
+(Yes the name of the open source Library Management Software) It is a sort of
+open source value assignation system, it's not that it is &quot;cost free&quot; but more
+that it's &quot;Cost optional&quot; and the simple fact that we have a donation system
+in place means we follow this model. Branding is also about this but we'll
+come back to that.
+
+We do this because at the end of the day infrastructure costs, marketing
+costs, a whole pile of things cost. One day some patch or application, which
+is essential but completely non-sexy could require us to pay a dev on contract
+and so on and so forth.
+
+Now our problem is that in these days of &quot;everything free off the Internet&quot;
+getting Koha is problematic. However there is, obviously, a proportion of the
+market that is willing to give Koha. That proportion in a market is generally
+but arguably fixed, so the bigger the market the greater the Koha. Our
+advantage is that our &quot;costs&quot; vary little with the size of the market.
+
+There could be an argument made that &quot;Cost Optional&quot; is a commercial model,
+but a commercial model demands profit margins and I don't think that's where
+we're at.
+
+&gt;<i>
+</I>&gt;<i> Currently, the package inventory of Mandriva is fairly all-inclusive,
+</I>&gt;<i> and I don't think we should abandon any specific interest group.
+</I>&gt;<i> Mandriva may have to do this to remain commercially viable - we do not.
+</I>&gt;<i>
+</I>&gt;<i> However, let me try to translate your desires into a more technical
+</I>&gt;<i> objective that would meet the need..
+</I>&gt;<i>
+</I>&gt;<i> Traditionally, the MDV ISO-building process has been complex, not
+</I>&gt;<i> well-documented, and difficult for anyone outside of MDV to use.
+</I>
+[.................]
+
+&gt;<i> You want it, you design it, you press the button
+</I>&gt;<i> and build it.
+</I>
+&gt;<i>
+</I>&gt;<i> It should not be too difficult to write a utility that goes through a
+</I>&gt;<i> content list and automatically updates the package names to newer
+</I>&gt;<i> versions, so maintenance could be minimal. Of course, you'd need to
+</I>&gt;<i> fire up the build utility to see if there are new package requirements
+</I>&gt;<i> or if you've exceeded your space constraint.
+</I>
+
+There is already a way of doing that, it's called OBS (OpenSUSE Build service,
+it's free software, install it or in fact use it) and with that and SUSE
+Studio, OpenSUSE have that corner of the market targeted and nailed.
+
+[....]
+
+
+Cheers
+GL
+
+--
+Graham Lauder,
+OpenOffice.org MarCon (Marketing Contact) NZ
+<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A>
+
+OpenOffice.org Migration and training Consultant.
+
+INGOTs Assessor Trainer
+(International Grades in Open Technologies)
+www.theingots.org
+</PRE>
+
+
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