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diff --git a/zarb-ml/mageia-dev/20100930/000516.html b/zarb-ml/mageia-dev/20100930/000516.html new file mode 100644 index 000000000..d86b90938 --- /dev/null +++ b/zarb-ml/mageia-dev/20100930/000516.html @@ -0,0 +1,206 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-dev] Identifying Target Markets + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C201010010850.42644.yorick_%40openoffice.org%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="000523.html"> + <LINK REL="Next" HREF="000518.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-dev] Identifying Target Markets</H1> + <B>Graham Lauder</B> + <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C201010010850.42644.yorick_%40openoffice.org%3E" + TITLE="[Mageia-dev] Identifying Target Markets">yorick_ at openoffice.org + </A><BR> + <I>Thu Sep 30 21:50:42 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="000523.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000518.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#516">[ date ]</a> + <a href="thread.html#516">[ thread ]</a> + <a href="subject.html#516">[ subject ]</a> + <a href="author.html#516">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>On Friday 01 Oct 2010 02:04:26 Marc Paré wrote: +><i> Le 2010-09-30 07:21, Graham Lauder a écrit : +</I>><i> > A group of the marketing and communication peoples got together to get +</I>><i> > our heads around Vision and Mission Statement. Everyone brainstormed +</I>><i> > what they saw as the core values of Mageia to give a direction that the +</I>><i> > Projects Vision and mission statement could head. +</I>><i> > +</I>><i> > The reasoning behind this is it points a figurative arrow at our primary +</I>><i> > target market and thus gives us a guide toward where our branding should +</I>><i> > be aimed. +</I>><i> > +</I>><i> > A mistake that is often made is branding from an internal aesthetic when +</I>><i> > in fact branding should be more aimed externally to attract a new +</I>><i> > demographic. If the gods are in alignment then ideally it should point +</I>><i> > toward our principle point of difference and again this influences our +</I>><i> > branding choices in terms of Colour Pallet Logo and so forth. +</I>><i> > +</I>><i> > The "feel" to me that came from the brainstorming was that Mageia could +</I>><i> > be marketed as the "Family Distro". This being a principle point of +</I>><i> > difference when a user makes a decision as to what operating system to +</I>><i> > run. +</I>><i> > +</I>><i> > Our principle competitor, MS competes against the Linux universe as a +</I>><i> > whole but other distros compete for the MS user base aimed at particular +</I>><i> > Demographics. For instance: +</I>><i> > OpenSUSE aims at the "Power User" Market +</I>><i> > Ubuntu aims at the young individual end of the market +</I>><i> > CentOS at Community enterprise and Not For Profits +</I>><i> > Fedora at the Computing Professional +</I>><i> > +</I>><i> > Mageia could therefore aim at the Young Married professional market, +</I>><i> > being the Distro that could be installed on the home computer and geared +</I>><i> > so that the whole family could use it. +</I>><i> > +</I>><i> > So for instance as well as the standard software, educational programmes +</I>><i> > would be installed by default, be NetSafe (Dans Guardian), have OOo4Kids +</I>><i> > installed as well as a full office suite, Tuxtype, TuxPaint and so on. +</I>><i> > +</I>><i> > Documentation added to show parents how to set up accounts for the kids +</I>><i> > and how to make it Net safe. +</I>><i> > +</I>><i> > I think that this is an untapped market right now and something that the +</I>><i> > project could leverage into a marketing campaign and guide us in terms of +</I>><i> > branding. +</I>><i> > +</I>><i> > Comments? +</I>><i> > +</I>><i> > Cheers +</I>><i> > GL +</I>><i> +</I>><i> I think that if you target the software packages that are compatible +</I>><i> with Educational software advocated by educational organizations, we +</I>><i> could make quite large inroads in the adaptability of Mageia.For +</I>><i> example, when marketing the OS, emphasis on the distro that can carry +</I>><i> your kids through their educational paths with such packages as +</I>><i> OpenOffice (soon to be LibreOffice -- make sure the MSWorks plug-in is +</I>><i> also included) compatible with MSOffice; GIMP similar to Photoshop and +</I>><i> some plugins are compatible; Freemind mindmapping; etc. If Mageia +</I>><i> concentrated on making these software packages work solidly then you +</I>><i> could have a good run at competing with other linux distros in the +</I>><i> educational field. +</I> +Indeed, that's why I suggest OOo4Kids. The go-oo.org version is pretty much +essential right now because of it's GoogleDocs/Zoho integration. Schools are +using the cloud as an educational tool more and more. + +><i> +</I>><i> BTW, in Canada, many school boards still use the Novel Netware setups +</I>><i> and they are just now in the midst of planning out its replacement. My +</I>><i> school board for example will have to replace close to 10,000 units if +</I>><i> they were to move to a Linux setup. I sat in on a meeting about 5 years +</I>><i> ago to hear out a RehHat re-seller's pitch. Most school boards are +</I>><i> almost at the break point and will be actively looking for new +</I>><i> networking/desktop solutions. +</I> +Common all over the world and if the school can see that the software used at +school is as friendly on the home computer... + +><i> +</I>><i> So, compatibility with educational software. The distro should also be +</I>><i> an easy install for everyone and GUI run. If we are going to make it and +</I>><i> contend with other distros, the majority of users want a GUI run install +</I>><i> where everything works right away. There should be as little fiddling +</I>><i> around as possible. Install (15-20 minutes), then, register user +</I>><i> accounts, shares for accounts, re-name the computer to instill a sense +</I>><i> of ownership to the user (rather than having your computer called +</I>><i> "localhost" all the time, and then you are done! (Cups and 3d should be +</I>><i> installed automatically during the install phase). Make the install as +</I>><i> easy as possible. +</I> +When I started using Linux (Mandrake was my first distro and the reason I +abandoned Windows) MCC to me, a nongeek, was the killer app. OpenSuSE's Yast +is/was the only real competition. The ability to administer everything from a +GUI is killer for the Ex-windows user. + +><i> +</I>><i> The next is a distro with games and solid multi-player game setups that +</I>><i> work. Get the distro to play nice with WOW and other popular games. This +</I>><i> will kill the competition and grab kids attention. Have a Mageia games +</I>><i> advocate(s) who periodically send out "snazzy" e-newsletters and a +</I>><i> "Magei Games Korner" on the website to foster gamesmanship on the +</I>><i> distro. Get the kids talking about the "rock-solid" install of WOW (for +</I>><i> example) using Wine -- the distro should come "hard wired" to play! and +</I>><i> rock! +</I> +The critical thing about aiming at a family market is that you are not aiming +at Kids. The target in this market is Mum, she is the power here, the rest of +the family follow along meekly. + + +><i> +</I>><i> Have a great advocacy group that will stand up to Mageia bashing and +</I>><i> hand out comparative studies on the distro's performance and keep the +</I>><i> name in the headlines with such sites as LinuxToday.com. Be proactive +</I>><i> rather reactive to Linux possibilities of use where it can rationalized +</I>><i> as a good replacement desktop distro. +</I> +What we have to do is replace the Linux=Ubuntu with Mageia instead of Windows. +Linux has already been sold to those who fill the market that needs to know +about that, let Ubuntu have that space. What I would like to see is a +decision making process that goes Windows or Mac or Mageia. + +><i> +</I>><i> Sorry for the long note. +</I> +A long note is only long when it doesn't say anything, this ain't long, many +thanks for your input Marc + +><i> +</I>><i> Cheers +</I>><i> +</I>><i> Marc +</I>><i> +</I> +Cheers +GL + +-- +Graham Lauder, +OpenOffice.org MarCon (Marketing Contact) NZ +<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A> + +OpenOffice.org Migration and training Consultant. + +INGOTs Assessor Trainer +(International Grades in Open Technologies) +www.theingots.org +</PRE> + + + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="000523.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000518.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#516">[ date ]</a> + <a href="thread.html#516">[ thread ]</a> + <a href="subject.html#516">[ subject ]</a> + <a href="author.html#516">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-dev">More information about the Mageia-dev +mailing list</a><br> +</body></html> |