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diff --git a/zarb-ml/mageia-dev/20100930/000467.html b/zarb-ml/mageia-dev/20100930/000467.html new file mode 100644 index 000000000..4a85f79c2 --- /dev/null +++ b/zarb-ml/mageia-dev/20100930/000467.html @@ -0,0 +1,163 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-dev] Identifying Target Markets + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3Ci821sr%24qqr%241%40dough.gmane.org%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="000465.html"> + <LINK REL="Next" HREF="000476.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-dev] Identifying Target Markets</H1> + <B>Marc Paré</B> + <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3Ci821sr%24qqr%241%40dough.gmane.org%3E" + TITLE="[Mageia-dev] Identifying Target Markets">marc at marcpare.com + </A><BR> + <I>Thu Sep 30 15:04:26 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="000465.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000476.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#467">[ date ]</a> + <a href="thread.html#467">[ thread ]</a> + <a href="subject.html#467">[ subject ]</a> + <a href="author.html#467">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>Le 2010-09-30 07:21, Graham Lauder a écrit : +><i> A group of the marketing and communication peoples got together to get our +</I>><i> heads around Vision and Mission Statement. Everyone brainstormed what they +</I>><i> saw as the core values of Mageia to give a direction that the Projects Vision +</I>><i> and mission statement could head. +</I>><i> +</I>><i> The reasoning behind this is it points a figurative arrow at our primary +</I>><i> target market and thus gives us a guide toward where our branding should be +</I>><i> aimed. +</I>><i> +</I>><i> A mistake that is often made is branding from an internal aesthetic when in +</I>><i> fact branding should be more aimed externally to attract a new demographic. +</I>><i> If the gods are in alignment then ideally it should point toward our principle +</I>><i> point of difference and again this influences our branding choices in terms of +</I>><i> Colour Pallet Logo and so forth. +</I>><i> +</I>><i> The "feel" to me that came from the brainstorming was that Mageia could be +</I>><i> marketed as the "Family Distro". This being a principle point of difference +</I>><i> when a user makes a decision as to what operating system to run. +</I>><i> +</I>><i> Our principle competitor, MS competes against the Linux universe as a whole +</I>><i> but other distros compete for the MS user base aimed at particular +</I>><i> Demographics. For instance: +</I>><i> OpenSUSE aims at the "Power User" Market +</I>><i> Ubuntu aims at the young individual end of the market +</I>><i> CentOS at Community enterprise and Not For Profits +</I>><i> Fedora at the Computing Professional +</I>><i> +</I>><i> Mageia could therefore aim at the Young Married professional market, being the +</I>><i> Distro that could be installed on the home computer and geared so that the +</I>><i> whole family could use it. +</I>><i> +</I>><i> So for instance as well as the standard software, educational programmes would +</I>><i> be installed by default, be NetSafe (Dans Guardian), have OOo4Kids installed +</I>><i> as well as a full office suite, Tuxtype, TuxPaint and so on. +</I>><i> +</I>><i> Documentation added to show parents how to set up accounts for the kids and +</I>><i> how to make it Net safe. +</I>><i> +</I>><i> I think that this is an untapped market right now and something that the +</I>><i> project could leverage into a marketing campaign and guide us in terms of +</I>><i> branding. +</I>><i> +</I>><i> Comments? +</I>><i> +</I>><i> Cheers +</I>><i> GL +</I>><i> +</I> +I think that if you target the software packages that are compatible +with Educational software advocated by educational organizations, we +could make quite large inroads in the adaptability of Mageia.For +example, when marketing the OS, emphasis on the distro that can carry +your kids through their educational paths with such packages as +OpenOffice (soon to be LibreOffice -- make sure the MSWorks plug-in is +also included) compatible with MSOffice; GIMP similar to Photoshop and +some plugins are compatible; Freemind mindmapping; etc. If Mageia +concentrated on making these software packages work solidly then you +could have a good run at competing with other linux distros in the +educational field. + +BTW, in Canada, many school boards still use the Novel Netware setups +and they are just now in the midst of planning out its replacement. My +school board for example will have to replace close to 10,000 units if +they were to move to a Linux setup. I sat in on a meeting about 5 years +ago to hear out a RehHat re-seller's pitch. Most school boards are +almost at the break point and will be actively looking for new +networking/desktop solutions. + +So, compatibility with educational software. The distro should also be +an easy install for everyone and GUI run. If we are going to make it and +contend with other distros, the majority of users want a GUI run install +where everything works right away. There should be as little fiddling +around as possible. Install (15-20 minutes), then, register user +accounts, shares for accounts, re-name the computer to instill a sense +of ownership to the user (rather than having your computer called +"localhost" all the time, and then you are done! (Cups and 3d should be +installed automatically during the install phase). Make the install as +easy as possible. + +The next is a distro with games and solid multi-player game setups that +work. Get the distro to play nice with WOW and other popular games. This +will kill the competition and grab kids attention. Have a Mageia games +advocate(s) who periodically send out "snazzy" e-newsletters and a +"Magei Games Korner" on the website to foster gamesmanship on the +distro. Get the kids talking about the "rock-solid" install of WOW (for +example) using Wine -- the distro should come "hard wired" to play! and +rock! + +Have a great advocacy group that will stand up to Mageia bashing and +hand out comparative studies on the distro's performance and keep the +name in the headlines with such sites as LinuxToday.com. Be proactive +rather reactive to Linux possibilities of use where it can rationalized +as a good replacement desktop distro. + +Sorry for the long note. + +Cheers + +Marc + +</PRE> + + + + + + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="000465.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000476.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#467">[ date ]</a> + <a href="thread.html#467">[ thread ]</a> + <a href="subject.html#467">[ subject ]</a> + <a href="author.html#467">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-dev">More information about the Mageia-dev +mailing list</a><br> +</body></html> |