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+ <H1>[Mageia-dev] Art, Logo and Branding</H1>
+ <B>J.A. Magall&#243;n</B>
+ <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Art%2C%20Logo%20and%20Branding&In-Reply-To=%3C20100924030740.3029e85e%40werewolf.home%3E"
+ TITLE="[Mageia-dev] Art, Logo and Branding">jamagallon at ono.com
+ </A><BR>
+ <I>Fri Sep 24 03:07:40 CEST 2010</I>
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+<PRE>On Thu, 23 Sep 2010 23:58:30 +0200, Michael Scherer &lt;<A HREF="https://www.mageia.org/mailman/listinfo/mageia-dev">misc at zarb.org</A>&gt; wrote:
+&gt;<i>
+</I>&gt;<i> How would you ensure that the community version will not be seen as a
+</I>&gt;<i> cheap version of the commercial one ? How would you prevent this idea
+</I>&gt;<i> from destroying again the community like it did by the past ?
+</I>&gt;<i>
+</I>...
+&gt;<i> All people who I asked the question said that the only solution is to
+</I>&gt;<i> have 2 different names and brandings.
+</I>&gt;<i> Redhat do it, and it work fine from them.
+</I>&gt;<i> Novell do it, and it work fine.
+</I>&gt;<i> Canonical do it ( to a lesser extend , since there was
+</I>&gt;<i> <A HREF="https://bugs.launchpad.net/ubuntuone-servers/+bug/375345">https://bugs.launchpad.net/ubuntuone-servers/+bug/375345</A> ), and it work
+</I>&gt;<i> fine.
+</I>&gt;<i>
+</I>&gt;<i> Even debian based distro used a different name ( progeny, etc ).
+</I>&gt;<i>
+</I>&gt;<i> We didn't for Mandriva, and so started the confusion between the
+</I>&gt;<i> company, the distribution and the community. And so people didn't
+</I>&gt;<i> contribute because it was a business, and the idea that &quot;updates were
+</I>&gt;<i> not free&quot; stick around for a long time because it was hard to explain to
+</I>&gt;<i> people the different concept
+</I>&gt;<i>
+</I>&gt;<i> So if there is a business or commercial version, I think this would
+</I>&gt;<i> requires a different name and branding. Using the association name for
+</I>&gt;<i> that would not be right, in my opinion.
+</I>&gt;<i>
+</I>
+I (and this is a totally personal opinion, of course, even if I sound harsh)
+really hate all this mess of editions/versions/variants of the same distro.
+I have always installed both servers and desktops with the same Mandriva
+edition. In fact (perhaps I'm ignorant on this point), what's the difference
+between lets say a 'server' edition and a 'desktop' edition ? The default
+set of installed packages ?
+And what is the difference between the Commercial and the Free edition ?
+The support from the company ?
+
+It would be even a benefit for the distro: one suit to fit all markets.
+You have a distro that works for everything.
+Just:
+- have a one and only DVD distro
+- have several automatic setups for desktop and server (if you want to
+ distinguish them, that I would not, I want to log in in Gnome in my
+ samba server to admin it and I want firefox to google ldap problems)
+ like mandriva does with KDE/Gnome/other.
+- make very clear that you/someone sells a commercial support product,
+ not DVD or distro product, even say &quot;I can mail you also the dvd,
+ but you could just donwload it, it is the same and what you pay for
+ is SUPPORT from the people that builds and better knows it&quot;.
+- dont use any different branding or logo, just find a logo that is
+ serious enough to fit the commercial part.
+
+And I have not finished reading all the threads, but having a look at
+the logos, I see some clear problem: many are too complicated.
+After choosing a logo for our research group at the University,
+time after I realized we did it wrong, for some aspects:
+
+- separate the logo from the name. A logo is a logo, and the full
+ distro/whatever includes the logo and the distro name.
+ So you are free to chose both the icon/logo and the typeface for
+ the name, you can put only the logo in some places, you can
+ arrange the logo+name in different setups (one above other for
+ the top of a letter or side by side for a web title or banner)
+ This rules out all that designs with interlaced letters and
+ plants or fire and so on
+- dont relay too much on colour. Suppose you want to put your logo
+ on a black and white letter...a logo that can be printed both
+ in colour and black would be perfect (as I wrote this, I found
+ the artwork guidelines, so forget it ;) ).
+
+I really like this idea:
+
+<A HREF="http://www.flickr.com/photos/54167983@N08/5011126293/in/pool-1491252@N24/">http://www.flickr.com/photos/54167983@N08/5011126293/in/pool-1491252@N24/</A>
+
+You can print it in black and white, have a photo-realistic render,
+or even a use video in this line
+
+<A HREF="http://www.istockphoto.com/stock-video-10598162-blue-energy-ball.php">http://www.istockphoto.com/stock-video-10598162-blue-energy-ball.php</A>
+
+with the M turning into blue fire ;)
+
+Just some ideas, no pun intended.
+
+Great work, guys!! Lookin forward the day I could switch my mirror list
+in urpmi...
+
+--
+J.A. Magallon &lt;jamagallon()ono!com&gt; \ Software is like sex:
+ \ It's better when it's free
+</PRE>
+
+
+
+
+
+
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