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+ <H1>[Mageia-dev] Art, Logo and Branding</H1>
+ <B>Marc Par&#233;</B>
+ <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Art%2C%20Logo%20and%20Branding&In-Reply-To=%3Ci7gkcg%24leg%241%40dough.gmane.org%3E"
+ TITLE="[Mageia-dev] Art, Logo and Branding">marc at marcpare.com
+ </A><BR>
+ <I>Fri Sep 24 00:29:35 CEST 2010</I>
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+<PRE>Le 2010-09-23 17:58, Michael Scherer a &#233;crit :
+&gt;<i> Le jeudi 23 septembre 2010 &#224; 16:17 -0400, Marc Par&#233; a &#233;crit :
+</I>&gt;&gt;<i> I think in the grand scheme of things, we should all acknowledge that
+</I>&gt;&gt;<i> should the name &quot;Mageia&quot; not work, that a name change would be a
+</I>&gt;&gt;<i> possibility, just as a logo change is still a possibility. We have seen
+</I>&gt;&gt;<i> this from many OSS firms who went through this process.
+</I>&gt;<i>
+</I>&gt;<i> How do you assess that it is the name that do not work and that's not
+</I>&gt;<i> anything else ?
+</I>&gt;<i>
+</I>&gt;&gt;<i> We should be careful in making the distro too &quot;cottagey&quot; or &quot;home grown&quot;
+</I>&gt;&gt;<i> in looks and flavour. I would suggest that the long term vision for the
+</I>&gt;&gt;<i> distro also include a commercial aspect. There should be a community
+</I>&gt;&gt;<i> driven distro and a commercial distro (read server).
+</I>&gt;<i>
+</I>&gt;<i> I fear that this scheme does look like too much the one that caused
+</I>&gt;<i> problem in the past within Mandriva community, with contradictions
+</I>&gt;<i> between the community nature and the more commercial version.
+</I>&gt;<i>
+</I>&gt;<i> How would you ensure that the community version will not be seen as a
+</I>&gt;<i> cheap version of the commercial one ? How would you prevent this idea
+</I>&gt;<i> from destroying again the community like it did by the past ?
+</I>&gt;<i>
+</I>&gt;<i> If theses questions are not solved, I think all attempts to redo the
+</I>&gt;<i> mistakes of the past are bound to recreate the failures of the past.
+</I>&gt;<i> And I think that none of us think that's a desirable outcome.
+</I>&gt;<i>
+</I>&gt;<i> All people who I asked the question said that the only solution is to
+</I>&gt;<i> have 2 different names and brandings.
+</I>&gt;<i> Redhat do it, and it work fine from them.
+</I>&gt;<i> Novell do it, and it work fine.
+</I>&gt;<i> Canonical do it ( to a lesser extend , since there was
+</I>&gt;<i> <A HREF="https://bugs.launchpad.net/ubuntuone-servers/+bug/375345">https://bugs.launchpad.net/ubuntuone-servers/+bug/375345</A> ), and it work
+</I>&gt;<i> fine.
+</I>&gt;<i>
+</I>&gt;<i> Even debian based distro used a different name ( progeny, etc ).
+</I>&gt;<i>
+</I>&gt;<i> We didn't for Mandriva, and so started the confusion between the
+</I>&gt;<i> company, the distribution and the community. And so people didn't
+</I>&gt;<i> contribute because it was a business, and the idea that &quot;updates were
+</I>&gt;<i> not free&quot; stick around for a long time because it was hard to explain to
+</I>&gt;<i> people the different concept
+</I>&gt;<i>
+</I>&gt;<i> So if there is a business or commercial version, I think this would
+</I>&gt;<i> requires a different name and branding. Using the association name for
+</I>&gt;<i> that would not be right, in my opinion.
+</I>&gt;<i>
+</I>
+Good points.
+
+However, we are lucky in that are just at the start of organizing the
+community and it gives us the luxury of trying to plan a rational growth
+path for the distro.
+
+Mageia is starting off from the community end of things. We should then
+be looking at models where communities have grown from that end then. A
+good example that I can think of is the Moodle application where it
+started out as a community driven project and its commercial end is now
+doing quite well. The planning for the commercial end came a little
+after the Moodle community became popular and the commercial end
+followed. Their logo and name are quite known now in educational
+circles, both on the community OSS side and the corporate side. This
+assures the community a little more financial independence with support
+coming from the corporate side.
+
+It may be to our benefit to see if some similar growth models could be
+applied to Mageia.
+
+
+Marc
+
+</PRE>
+
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