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+ <H1>[Mageia-dev] Art, Logo and Branding</H1>
+ <B>Michael Scherer</B>
+ <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Art%2C%20Logo%20and%20Branding&In-Reply-To=%3C1285279110.14073.857.camel%40akroma.ephaone.org%3E"
+ TITLE="[Mageia-dev] Art, Logo and Branding">misc at zarb.org
+ </A><BR>
+ <I>Thu Sep 23 23:58:30 CEST 2010</I>
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+<PRE>Le jeudi 23 septembre 2010 &#224; 16:17 -0400, Marc Par&#233; a &#233;crit :
+&gt;<i> I think in the grand scheme of things, we should all acknowledge that
+</I>&gt;<i> should the name &quot;Mageia&quot; not work, that a name change would be a
+</I>&gt;<i> possibility, just as a logo change is still a possibility. We have seen
+</I>&gt;<i> this from many OSS firms who went through this process.
+</I>
+How do you assess that it is the name that do not work and that's not
+anything else ?
+
+&gt;<i> We should be careful in making the distro too &quot;cottagey&quot; or &quot;home grown&quot;
+</I>&gt;<i> in looks and flavour. I would suggest that the long term vision for the
+</I>&gt;<i> distro also include a commercial aspect. There should be a community
+</I>&gt;<i> driven distro and a commercial distro (read server).
+</I>
+I fear that this scheme does look like too much the one that caused
+problem in the past within Mandriva community, with contradictions
+between the community nature and the more commercial version.
+
+How would you ensure that the community version will not be seen as a
+cheap version of the commercial one ? How would you prevent this idea
+from destroying again the community like it did by the past ?
+
+If theses questions are not solved, I think all attempts to redo the
+mistakes of the past are bound to recreate the failures of the past.
+And I think that none of us think that's a desirable outcome.
+
+All people who I asked the question said that the only solution is to
+have 2 different names and brandings.
+Redhat do it, and it work fine from them.
+Novell do it, and it work fine.
+Canonical do it ( to a lesser extend , since there was
+<A HREF="https://bugs.launchpad.net/ubuntuone-servers/+bug/375345">https://bugs.launchpad.net/ubuntuone-servers/+bug/375345</A> ), and it work
+fine.
+
+Even debian based distro used a different name ( progeny, etc ).
+
+We didn't for Mandriva, and so started the confusion between the
+company, the distribution and the community. And so people didn't
+contribute because it was a business, and the idea that &quot;updates were
+not free&quot; stick around for a long time because it was hard to explain to
+people the different concept
+
+So if there is a business or commercial version, I think this would
+requires a different name and branding. Using the association name for
+that would not be right, in my opinion.
+
+--
+Michael Scherer
+
+</PRE>
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