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diff --git a/zarb-ml/mageia-dev/20100923/000177.html b/zarb-ml/mageia-dev/20100923/000177.html new file mode 100644 index 000000000..4e6bf102c --- /dev/null +++ b/zarb-ml/mageia-dev/20100923/000177.html @@ -0,0 +1,141 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-dev] Art, Logo and Branding + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Art%2C%20Logo%20and%20Branding&In-Reply-To=%3C201009240355.31343.yorick_%40openoffice.org%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="000175.html"> + <LINK REL="Next" HREF="000180.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-dev] Art, Logo and Branding</H1> + <B>Graham Lauder</B> + <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Art%2C%20Logo%20and%20Branding&In-Reply-To=%3C201009240355.31343.yorick_%40openoffice.org%3E" + TITLE="[Mageia-dev] Art, Logo and Branding">yorick_ at openoffice.org + </A><BR> + <I>Thu Sep 23 17:55:31 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="000175.html">[Mageia-dev] Art, Logo and Branding +</A></li> + <LI>Next message: <A HREF="000180.html">[Mageia-dev] Art, Logo and Branding +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#177">[ date ]</a> + <a href="thread.html#177">[ thread ]</a> + <a href="subject.html#177">[ subject ]</a> + <a href="author.html#177">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>On Friday 24 Sep 2010 02:16:30 Tux99 wrote: +><i> On Thu, 23 Sep 2010, Peter Watson wrote: +</I>><i> > Now we really need someone with marketing expertise to drive this +</I>><i> > issue forward. +</I>><i> > +</I>><i> > Question is WHO? +</I>><i> +</I>><i> Umm, I'm sure Graham already said that he is offering himself. +</I> +Indeed, being involved at the genesis of a project such as this is exciting as +hell. + +><i> +</I>><i> Graham, I'm not a marketing person, but I agree with almost everything +</I>><i> you say, the only thing that I don't agree with is that the name should +</I>><i> be up for debate. +</I>><i> +</I>><i> Too many practical things depend on the name so if whe change the name, +</I>><i> everything else will be on hold until then. +</I>><i> +</I>><i> I do think Mageia is a good name, that is versatile enough for you to +</I>><i> work with, it sounds exotic (I didn't know it was greek, it sounded +</I>><i> spanish to me when i first read it) it's short and unique. +</I>><i> +</I>><i> So IMHO feel free to drive the marketing whichever way you like, but +</I>><i> please don't ask for a name change. +</I>><i> +</I> +Heh, we do get possessive about these things and that is often a problem. + +All I'm saying is ask the question, I'm not making any judgements here about +the name, I can't, I don''t have enough information, for the same reason no- +one should say that the name is sacrosanct. + +The reason that marketing guys often come into a situation and have to say +"Change the name!" was invariably because the name was not given any +consideration in terms of the market. I mean a Bed manufacturer called +"HiTech Concrete" would not make many sales. I know that's an extreme example, +but you get the idea. + +A name has to say something about the organisation, it has to give people a +handle to grab onto to differentiate it from the crowd. Redhat didn't have a +crowd to differentiate itself from when it started but it added Linux to the +name to differentiate it from the main opposition. + +CentOS defined it's market with it's name "Community Enterprise Operating +System" ie supplying an enterprise level OS to Community organisations. + +Ubuntu however used it's name to define a philosophy that resonated with it's +target market. + +We have to remember that the name is just part of the branding and brand +meaning is defined by the consumer of our product. For us the brand should +follow our Vision and Mission statement, the name ideally should be part of +that branding process. + +Now having said all that, :) + +It is not a given that the name needs to change, any good marketing team will +say "OK How do we make it work for us" + +Somebody suggested "The Magic Continues" as a positioner. + +Marketing's first responsibility is to the customer, we will look at the brand +from their point of view not from our own. This is a mistake that many FOSS +communities fall into, they brand to satisfy an internal aesthetic, the +community of developers, rather than the greater community of users. + +Any decisions that Marketing make will have to be sold to the board in any +case and I wouldn't have it any other way. + +Cheers +GL + +-- +Graham Lauder, +OpenOffice.org MarCon (Marketing Contact) NZ +<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A> + +OpenOffice.org Migration and training Consultant. + +INGOTs Assessor Trainer +(International Grades in Open Technologies) +www.theingots.org +</PRE> + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="000175.html">[Mageia-dev] Art, Logo and Branding +</A></li> + <LI>Next message: <A HREF="000180.html">[Mageia-dev] Art, Logo and Branding +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#177">[ date ]</a> + <a href="thread.html#177">[ thread ]</a> + <a href="subject.html#177">[ subject ]</a> + <a href="author.html#177">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-dev">More information about the Mageia-dev +mailing list</a><br> +</body></html> |